Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners

AI is all the rage right now, but there's one way I don't see enough entrepreneurs taking advantage of it: custom bots. I sat down with Christina, owner of Percision Edge to talk about the 2 bots she's built me and how other business owners can be creating custom bots to support their delivery and grow their list as a lead magnet. Meet Christina: Christina Sims is an award-winning AI consultant, d...

On this episode of the Unprofessional Marketing series, I sit down with the content writer from my team to discuss SEO blogging and why it's so valuable for entrepreneurs short on time. We also get into AI blogging and using AI to support your blog because I know so many of you want to be able to make the best use of your time. Meet Mckayla: Hi!!! I'm Mckayla, SEO strategist, blog content...

What even is Substack? And how can an entrepreneur use it to support their marketing efforts? Listen to Sara ramble on about how she uses Substack and why you actually don't need to be jumping on this newest platform. Meet Sara Noel: Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfilte...

This episode is perfect if you're feeling stagnant in your branding. With a theme, you can breathe new life into the fonts and colours that make up your online identity. I'm so excited for you to learn all about what a brand theme is and how you can get started creating yours today. Meet Aiza: I’m Aiza, Brand Chef aka brand designer of Studio Coya 👩🏻‍🍳 I whip up creme de la creme brandi...

Have you been curious about the shelf life of the Remix? I sat down with 2 time purchaser Colie James to talk about all the ways she's used her first Remix over the last year. Not only did she ditch Instagram, she also changed up her offer suite post Remix. But that didn't stop her from using the 100 custom content ideas we'd provided for her. Meet Colie: Colie James is a Disney-loving family film...

Listen as I break down 2 carousel posts on Instagram for 2 very different coaches. One is a functional health coach and the other focuses on life and business. Both have content full of juicy nuggets that I dive into and expand on all the different content they could be making based off of a first read through of their content. The Remixed Content: Lindsay: https://www.instagram.com/p/DH_vAdDJDc_/...

Tired of guessing what makes a good case study? Jocelyn has made a name for herself in the online space as the one to know if you want to create good case studies that convert your audience faster. She not only shares the 4 types of case studies she teaches in her program, she also gets into when and how to create a system to collect them. Meet Jocelyn: Jocelyn is a journalist turned case study an...

What if I told you that you could make all the platforms work for you? In this conversation with Latesha, we dive into using multiple platforms to build an omnipresence that works for you. Even on the platforms you don't like! If you liked this episode, don't forget to rate and reivew the show! Connect with Latesha: revolutionaryceo.com leadoverflowchallenge.com Instagram.com/hermarketingc...

Jamar came on the podcast to share all about using YouTube as a top-of-funnel marketing platform. He shares actionable advice for new and growing entrepreneurs who are curious and want to try YouTube for their business. If you liked this episode, don't forget to rate and review the show! Connect with Jamar: 90-Min YouTube QuickStart Guide: https://bit.ly/4gzbpRI FREE YouTube Marketing Assessme...

To kick off the Unprofessional Marketing Series, I sat down with Emelie from Pass the Queso to discuss using humour in your marketing material. We get into her deep understanding of humour and how anyone can insert their type of comedy into their copy easily. If you like this series, don't forget to rate and review the show! Connect with Emelie: The Copy Cantina: www.passthequeso.com/subscribe Mon...

I wanted to celebrate 100 episodes by doing something special and what better way then to take a piece of content and turn it into 10. Let me know if you want more live Remixes and I'll throw up a Thread where you can volunteer to have your content included. The Posts I was using to Remix: @jesscreatives https://www.threads.net/@jesscreatives/post/DHMTG2VRer7 @remote.ops.partner https://www.th...

Knowing your content intentions will help you create content that drives your audience to take the actions you want them to. Two episodes ago, I shared about Content Angles, this is the step that comes before them. Once you know your content intentions, using angles becomes a no-brainer. To get a deeper understanding of the CLIP framework, check out the private podcast, Upcycle your Content: felly...

Want to see more sales? Start repeating yourself more. I'm a big believer that repetition builds reputation, so inside this episode, you'll learn the signs that you're not repeating yourself enough and how to know when you've finally made it. Come find me on: ⁠⁠⁠Fellyday.com⁠⁠/Services⁠ ⁠⁠⁠threads.net/@fellyday⁠

Let's do a deep dive into Content Angles. Angles are the final stage of my content repurposing framework CLIP when we get into the Perspective you bring to your content. I've previously talked about this in episode 84 - the Best Repurposing Tip I Know . Come find me on: ⁠⁠Fellyday.com⁠⁠/Services ⁠⁠threads.net/@fellyday⁠

Part 2 of the Season 4 kick off and I'm sharing all the numbers that made up my year. You're about to hear which metrics have grown and which didn't, along with the data of where my sales are coming from and what's working on the revenue front. Come find me on: ⁠Fellyday.com⁠ ⁠threads.net/@fellyday⁠

Let's kick of fSeason 4 of the Unprofessional Entrepreneur with a deep dive review of my life last year. This is an honest reflection on different aspects of my personal and business life in 2024. I touch on my finances, offers, weight and relationships. It truly is a tell-all episode. Investments I recommed: Ellen Yin - Grow your Show: https://www.ellenyin.com/a/2147833896/FyVo6faT Ceels Lock...

I couldn't end the 12 days of Bizmas series without including an episode about the changes coming to my industry! Tune in to hear: Where I think Content Repurposing is headed in 2025 Our current offer suite at FDStudio You can more information on the private podcast, the Remix and DFY content repurposing here: fellyday.com/services Come find me on Instagram or Threads: @ ⁠⁠⁠⁠⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠⁠⁠⁠⁠...

Welcome to the second to last day of the 12 Days of Bizmas series! In this episode, I'm sharing the In and Out list I created at the end of 2023, whether I think they came true or not and my 2025 predictions for marketing platforms. While I can talk about marketing predictions all day, I decided to keep it specific with my thoughts on what will happen with Instagram, Threads, Youtube and Substack....

Welcome to Day 10 of the 12 Days of Bizmas ! Today’s lesson? Marketing isn’t a “set it and forget it” game. Staying in business requires a flexibility to your approach with marketing as we see trends and buying behaviours evolve. From starting with only Instagram to testing (and failing) on platforms like TikTok and Pinterest, here’s what I’ve learned about rolling with the punches in marketing. H...

It’s Day 9 of the 12 Days of Bizmas , and today, we’re diving into AI and using it as an entrepreneur. I’ll be honest, I had a moment where I started to fear that AI would make my business redundant. But after sitting with my thoughts, talking with friends, I’m embracing it and starting to streamline my admin systems and find ways to make my business run smoother. Why I thought AI might put me out...

It’s Day 8 of the 12 Days of Bizmas , and we’re talking follow-ups—the not-so-glamorous but ridiculously effective hustle that can change the game for your business. In 2024, I got serious about hard sales tasks, and the results? Let’s just say, “signing clients” became a regular thing. Why follow-ups matter: Most people don’t sign on the first conversation—follow-ups keep you top of mind. What “h...

It’s Day 7 of the 12 Days of Bizmas ! Let’s talk signature offers—and the importance of keeping them fresh. I waited two years to update mine, and wow, did it need a glow-up. Why your signature offer isn’t “set it and forget it”: Your audience evolves, and your offer should too. What happens when you wait too long: The hard lessons I learned from holding off on refining my offer for two years. How...

For this episode, we're getting deeper. Less of an actionable episode to some of my previous ones but just as important. What is the what now wall How it showed up in my business How I was able to make moves to get past it. Links Mentioned in the Show: Fempreneur True Confessions Podcast: Episode 87 Come find me on Instagram or Threads: @ ⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠ or check out the website ⁠⁠⁠⁠fellyday.com...

Welcome to Day 5 of the 12 Days of Bizmas ! Today, I’m spilling the tea on what happens when you take time off as a business owner—like the three vacations I took this year (yep, including a whole month for my wedding). Spoiler: it wasn’t all smooth sailing. The 3 Vacations I took this year: And how I don't regret them AT ALL. The reality of stepping away: How taking a month off for my wedding hit...

It’s Day 4 of the 12 Days of Bizmas , and we’re talking side gigs! Specifically, freelancing as a UGC (user-generated content) creator on platforms like Fiverr—because who doesn’t love a little extra cash and creative freedom? Why side gigs are the ultimate business hack: Test new skills, make $$$, and keep things interesting. My freelancing journey: Spoiler—starting on Fiverr isn’t as cringe as y...