Unmapped Ep 1 — I Map Territories That Don't Have Names Yet

A guest fell through. So instead, you get me — unfiltered, in the middle of a real shift — and honestly, this might be the most important episode I've recorded yet. I've been pivoting toward CRO and VP Revenue roles. Not away from who I am — toward the most accurate version of it. This episode is me thinking out loud about why, and what I've come to believe about revenue leadership that most compa...

Most GTM strategies don't fail at execution. They fail before anyone opens a single slide deck. In Episode 2 of Unmapped, I'm making the case that the way we've been building go-to-market is structurally broken — and it's not a people problem or a budget problem. It's a systems problem. Marketing, sales, product, and narrative are all pulling in different directions — not because teams aren't tale...

Some people find the map. I make it. This is Episode 1 of Unmapped — and before we go anywhere, I need to tell you why I started this. I've spent my career in the space before the space has a name. Before the category exists. Before the market knows it needs what you're building. I call it mapping unmapped territory — and it's less a skill I developed than an instinct I finally learned to trust. I...