Helen Pettifer
Unlocking Vulnerability
This podcast is about one simple but powerful idea: supporting vulnerable customers better — with empathy, confidence, and good practice. I’ll be joined by brilliant guests sharing real stories, practical ideas, and fresh perspectives on supporting people when it matters most. Because vulnerability can affect any of us — at any time. Join me for Unlocking Vulnerability . Listen, learn, and be part of the conversation.
Author
Helen Pettifer
Category
Podcast website
Latest episode
May 18, 2026
Where to listen?
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Episodes
Episode 23 - Vulnerability and Maslow's Hierarchy of Needs 07.12.2020 7:53
In this episode, Helen shares her thoughts on the correlation between vulnerability and Maslow's Hierarchy of Needs. Why not join Helen's next vulnerability discussion - https://www.helenpettifer.com/vulnerability-discussions.html You can also follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain Li...
Episode 22 - Organisational strategy and training 22.11.2020 24:00
In this episode, Helen is joined by Vanessa Northam, Head of Strategic Relationships at StepChange Debt Charity. Vanessa and Helen discuss the importance of developing an organisational culture of embedding vulnerability across all the business. Vanessa also shares a powerful customer experience story that resulted in significant process changes. Find out more about Vanessa here - https://www.link...
Episode 21 - Vulnerability and the Energy Market 02.11.2020 24:28
In this episode, Helen is joined by Dr Elizabeth Blakelock, Principle Policy Manager at Citizens Advice in the energy policy team. Elizabeth and Helen discuss the important role of understanding people's lived experiences within regulatory decision making and the energy market. Find out more about Elizabeth and her work here - https://www.linkedin.com/in/elizabethblakelock/ https://medium.com/ @el...
Episode 20 - Action on Hearing Loss 04.10.2020 37:01
In this episode, Helen is joined by Nick Wilkinson, Head of Access Solutions at Action on Hearing Loss. Nick and Helen discuss the thought-provoking numbers of people living with varying degrees of hearing loss and Nick shares practical ways organisations can better support their staff and customers. Find out more about Nick and the work Action on Hearing Loss does here - https://actiononhearinglo...
Episode 19 - Understanding the Importance of Lived Experience 01.09.2020 17:59
In this episode, Helen is joined by Michael Hilton, Director at Three Hands. Michael discusses the value of lived experience and the important role it plays in shaping organisation's vulnerability strategies. Find out more about Michael and the work Three Hands does here - https://www.threehandsinsight.co.uk/ Why not join my next vulnerability discussion - https://www.helenpettifer.com/vulnerabili...
Episode 18 - The FCA Guidance on Treating Vulnerable Customers Fairly 10.08.2020 22:28
In this episode, Helen is joined by Conduct Risk Expert Sally Pearce. Sally shares her thoughts and insights on the latest Financial Conduct Authority's Consultation Guidance on Treating Vulnerable Customers Fairly. Download the FCA Guidance here - https://www.fca.org.uk/publications/guidance-consultations/gc20-3-guidance-firms-fair-treatment-vulnerable-customers Find out more about Sally and her...
Episode 17 - The Other Side of the Counter! 27.07.2020 19:17
In this episode, Helen is joined by Consumer Champion and Queen of Customer Service Jane Hawkes. Jane shares her insights on Customer Service and vulnerability from the other side of the counter - how to be a better customer. Find out more about Jane and her work here - https://ladyjaney.co.uk/ You can also follow me for future episodes and more consumer vulnerability information: Twitter - https:...
Episode 16 - Vulnerability & Wessex Water 01.07.2020 28:35
In this episode, Helen is joined by Alex Rutherford discussing Wessex Water's approach to vulnerability and training their team to become vulnerability experts. Alex also shares his valuable technique - C D E = F Find out more about Wessex Water and the Priority Services Register here - https://www.wessexwater.co.uk/help-and-advice/priority-services You can also follow me for future episodes and m...
Episode 15 - The Role and Impact of Community 08.06.2020 29:37
In this episode, Helen is joined by Benedicta Lasoye, the Communities Officer at Aylesbury Town Council. Helen and Bee discuss the changes and benefits Covid-19 has brought to our communities, and the important role community plays in supporting the vulnerable. Bee shares her top 3 'C' tips for supporting each other: Compassion Communication Community You can also follow me for future episodes and...
Episode 14 - Bereavement and the Death Notification Service 25.05.2020 28:38
In this episode, Helen is joined by Michael Kennelly from the Death Notification Service. Helen and Michael discuss the many challenges facing bereaved customers when informing businesses of the death of a loved one. If you would like to find out more about the Death Notification Service, please email michael.kennelly@equiniti.com If you are facing bereavement and would like support or to talk to...
Episode 13 - Coronavirus and Financial Vulnerability 17.05.2020 35:41
In this episode, Helen is joined by Consumer Rights Expert, Martyn James. Helen and Martyn discuss consumer vulnerability in light of Covid-19, in particular financial challenges facing individuals today. If you are affected by what is covered in this episode please do talk to someone about your financial situation. You can also contact the following organisations for advice and support: StepChang...
Episode 12 - Aviva and Vulnerability 11.05.2020 12:51
In this episode, Helen is joined by Vanessa Hudnott discussing how Aviva supports and trains their team on supporting vulnerable customers, especially through the Covid-19 outbreak.
Episode 11 - Would the meditative gurus please shut up 04.05.2020 10:08
In this episode, Helen explores how we can support individuals who are finding this lock-down period challenging.
Episode 10 - Coronavirus and Bereavement 21.04.2020 9:46
In this episode, Helen looks at some of the causes of bereavement and the challenges individuals are facing when grieving during the Covid-19 pandemic. If you are affected by what is covered in this episode please do talk to someone about how you're feeling. You can also contact the following organisations for advice and support: The Samaritans 116 123 https://www.samaritans.org/ Cruse Bereavement...
Episode 9 - It's all about you! 11.04.2020 7:33
In this episode, Helen looks at how we should look after ourselves during the Coronavirus pandemic in order to help others. You can download the Feelings Wheel at https://www.helenpettifer.com/podcast.html
Episode 8 - The 4 Personal Impacts of Covid 19 23.03.2020 9:47
In this episode, Helen looks at multi-layered vulnerability and the impacts Covid 19 has on us as individuals
Episode 7 - Resilience 24.02.2020 11:37
In this episode, Helen looks at financial and emotional resilience and some of the circumstances that can significantly impact an individual's resilience levels.
Episode 6 - GDPR & Vulnerable Customers 10.02.2020 19:12
In this episode, Helen is joined by Jonathan Lane of Haines Watts discussing the role of GDPR when it comes to gaining, recording and using personal data relating to potentially vulnerable customers. You can download the Information Commissioner's Office (ICO) guides that are mentioned in the podcast here - Special category data https://ico.org.uk/for-organisations/guide-to-data-protection/guide-t...
Episode 5 - What is signposting? 27.01.2020 6:29
In this episode, Helen looks at what signposting is, how it impacts customers and explains the steps to take to create a signposting resource in your organisation. You can download Helen's FREE Signposting and Training Resources document here - https://www.helenpettifer.com/compliance-documents.html (Scroll to bottom of page)
Episode 4 - The Benefits of Spend Controls 13.01.2020 8:33
In this episode, Helen shares a personal experience of vulnerability and money management and takes a brief look at what financial organisations offer to support individuals with their spend controls .
Episode 3 - Merry Christmas 23.12.2019 4:09
In this interim episode, Helen talks about some of the vulnerabilities affecting individuals at Christmas time and shares what's coming up in future episodes.
Episode 2 - What about our responsibility? 09.12.2019 8:43
In this episode, Helen looks at our 3 main responsibilities in supporting people facing vulnerable circumstances
Episode 1 - What is Vulnerability? 25.11.2019 8:56
In this episode Helen looks at what vulnerability is and how it impacts people, especially when interacting with businesses.
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