Helen Pettifer
Unlocking Vulnerability
This podcast is about one simple but powerful idea: supporting vulnerable customers better — with empathy, confidence, and good practice. I’ll be joined by brilliant guests sharing real stories, practical ideas, and fresh perspectives on supporting people when it matters most. Because vulnerability can affect any of us — at any time. Join me for Unlocking Vulnerability . Listen, learn, and be part of the conversation.
Author
Helen Pettifer
Category
Podcast website
Latest episode
May 18, 2026
Where to listen?
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Episodes
Episode 48 - Accessibility and Microsoft 21.10.2021 34:52
In this episode, Helen is joined by Michael Vermeersch, Accessibility Product Marketing Manager at Microsoft. Michael shares how Microsoft are working towards bridging the 'Disability Divide'. Michael also shares his insights and expertise to help organisations know how to make their organisations more accessible to both employees and customers. Use these links for more information: Website - aka....
Episode 47 - Recruiting for Vulnerability 07.10.2021 9:08
In this episode, Helen shares her thoughts and insights on recruiting the right people to support vulnerable customers. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain LinkedIn - https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ Website - https://www.helenpettifer.com
Episode 46 - Creating Hope Through Action 13.09.2021 59:46
In this extended episode, Helen co-hosts a live podcast with Simon Nichols on World Suicide Prevention Day, exploring how we can create hope through our actions. Please note that this episode discusses suicide in depth. If this episode has resonated with you in any way, please speak to someone you trust or contact these organisations: The Samaritans - 116 123 - https://www.samaritans.org/ CALM - 0...
Episode 45 - Resources, tools and training 02.09.2021 23:37
In this episode, Helen shares some valuable resources and tools for organisations to consider when supporting vulnerable customers. Helen also shares some of the training she has undertaken to increase her knowledge and awareness of vulnerable situations. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.c...
Episode 44 - Conversation with the Consumer Council 24.08.2021 38:30
In this episode, Helen is joined by Graham Smith, Head of Water at the Consumer Council for Northern Ireland. Graham shares his insights of the challenges and situations consumers in Northern Ireland are experiencing as well as sharing the strategies and initiatives they've put in place to better support these consumers. Disclaimer - This episode touches on the subject of suicide. For more informa...
Episode 43 - Supporting New Parents 18.08.2021 8:20
In this episode, Helen explores the topic of new parents and why it's important for organisations to better support customers with new babies. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain LinkedIn - https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ Website - https:...
Episode 42 - Accessibility and Vulnerability 13.08.2021 14:10
In this episode, Helen explores the topic of accessibility and the challenges vulnerable customers face when it comes to accessing organisation's premises, automated telephony systems. Helen also explores digital accessibility and customer's access to support. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twit...
Episode 41 - Building a Customer Vulnerability Programme 10.08.2021 35:07
In this episode, Helen is joined by Nicki Osborne, the Customer Experience Manager at M & G Plc. Nicki talks about her role in leading the Customer Vulnerability Programme within M & G, and shares her experience and advice for others looking to implement an organisational vulnerability strategy . To connect with Nicki: LinkedIn - https://www.linkedin.com/in/nickiosborne/ To download the FCA's guid...
Episode 40 - Supporting short-term vulnerability 23.07.2021 10:22
In this episode, Helen explores the topic of short-term vulnerability and shares an example of supporting customers experiencing bereavement. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain LinkedIn - https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ Website - https:/...
Episode 39 - Is vulnerability still the right term to use? 21.07.2021 40:36
In this episode, Helen is joined by David Murphy, a director for the Reach:Out service provided by Sigma Connected. David and Helen explore the term ‘vulnerability’ and how it is interpreted differently by organisations and customers. To connect with and contact David: LinkedIn - https://www.linkedin.com/in/davidmurphy-/ Email - David. Murphy@sigfin.co.uk For more information about the Reach:Out s...
Episode 38 - What are the drivers of vulnerability? 05.07.2021 7:17
In this episode, Helen explores the 4 drivers of vulnerability as defined by the Financial Conduct Authority. You can follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain LinkedIn - https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ Website - https://www.helenpettifer.com
Episode 37 - Rare Chromosome Disorder Awareness Day 24.06.2021 10:20
In this episode, Helen celebrates Rare Chromosome Disorder Awareness Day and shares her experience of raising a son with special needs. Helen and her son Daniel are members of Unique, a charity that supports individuals and their families with rare chromosome and gene disorders. If you would like to learn more about them and support them in any way, there details are below: Website - www.rarechrom...
Episode 36 - Picking at Perfection 14.06.2021 8:24
In this episode, Helen shares an extract from her guest appearance on the podcast 'Picking at Perfection' with Alistair Barton. Alistair's talk show based podcast aims to break down barriers between society and its perfectionist expectations. You can listen to the full episode here - https://www.listennotes.com/podcasts/picking-at-perfection-alistair-barton-LwS_xQdY7Vb/ - and on all podcast platfo...
Episode 35 - The Timpson Foundation 24.05.2021 31:45
In this episode, Helen is joined by Darren Burns, the National Recruitment Ambassador for the Timpson Group. Darren talks with Helen about The Timpson Foundation which specialises in the recruitment of marginalised groups within society, Timpson is now one of the largest employers of ex-offenders in the UK with approximately 10% of their workforce made up of people who have criminal convictions. F...
Episode 34 - Mental Health First Aid 10.05.2021 27:08
For Mental Health Awareness Week 2021, Helen is joined by Mental Health and well-being champion and trainer, Simon Nichols. Simon shares his insights on the impacts of poor mental health and how we can identify and support those around us who may be struggling with their mental health. Contact and connect with Simon here - https://www.linkedin.com/in/snich400/ https://itstime2thrive.co.uk/ If this...
Episode 33 - The Benefits of Effective Policies 26.04.2021 28:42
In this episode, Helen is joined by Business Psychologist, Ellice Whyte. Ellice shares the importance of having robust effective policies and together Helen and Ellice talk about the benefits of having an organisational suicide mitigation policy. Contact and connect with Ellice here - https://www.mindsetmentalhealth.co.uk/ https://www.linkedin.com/in/ellice-whyte/ If this episode has resonated wit...
Episode 32 - Developing the Vulnerable Customer Experience 12.04.2021 38:15
In this episode, Helen is joined by Vulnerable Customer Experience Consultant Carolyn Delehanty. Carolyn shares how organisations can develop a successful vulnerable customer experience centred on the customer's feelings and emotions. Contact and connect with Carolyn here - https://www.linkedin.com/in/carolyn-delehanty/ Email - hello@delehantyconsulting.co.uk Why not join Helen's vulnerability dis...
Episode 31 - Yorkshire Building Society and Vulnerability 24.03.2021 32:59
In this episode, Helen is joined by Sue Buckle, the Resolution Delivery Manager at Yorkshire Building Society. Sue shares how YBS have been supporting their staff and customers during this last year, especially customers facing vulnerable circumstances. Find out more about Yorkshire Building Society here - https://www.ybs.co.uk/index.html Why not join Helen's vulnerability discussions - https://ww...
Episode 30 - Analysis of a Case Study 01.03.2021 36:43
In this episode, Helen is joined by Martin Canwell, an Account Executive at Aptean Respond. Martin shares a personal case study and together, Martin and Helen analyse the impacts this experience has on the vulnerable individual, employees and the organisation. Find out more about Aptean Respond here - https://www.aptean.com/uk/solutions/compliance-solutions/aptean-respond/ Why not join Helen's vul...
Episode 29 - My thoughts on the FCA Guidance 27.02.2021 5:38
In this episode, Helen shares her thoughts on the Financial Conduct Authority's Guidance for firms on the Fair Treatment of Vulnerable Customers. Why not join Helen's next vulnerability discussion - https://www.helenpettifer.com/vulnerability-discussions.html You can also follow Helen for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://...
Episode 28 - Positives from the last 12 months 22.02.2021 6:25
In this episode, Helen shares some of the positive aspects around vulnerability that have been seen in the last 12 months. Helen is also part of the Collaboration Network Team. Find out more about the Collaboration Network here - https://www.collaborationnetwork.co.uk/ Why not join Helen's next vulnerability discussion - https://www.helenpettifer.com/vulnerability-discussions.html You can also fol...
Episode 27 - Alternatives to Suicide 01.02.2021 37:40
In this episode, Helen is joined by Chris Brown, a public speaker and podcaster on change and acceptance for those facing adversity. Chris shares his personal story of bereavement through suicide. He also talks about suicide prevention and the valuable work Papyrus do around suicide prevention in young people. If this episode has resonated with you or someone you know, please get in touch with the...
Episode 26 - A bit about me 11.01.2021 7:53
In this episode, Helen shares a bit about herself, background and how she came to be working in the vulnerability space. Why not join my next vulnerability discussion - https://www.helenpettifer.com/vulnerability-discussions.html You can also follow me for future episodes and more consumer vulnerability information: Email - info@helenpettifer.com Twitter - https://twitter.com/hpettifertrain Linked...
Episode 25 - Gambling Addiction - A Lived Experience 04.01.2021 29:17
In this episode, Helen is joined by Matt Blanks, Project Manager at PeerAid at BetKnowMore. As a recovering gambling addict, Matt shares his personal story. He also talks about the valuable work PeerAid are doing to support individuals with their recovery. If this episode has resonated with you or someone you know, please get in touch with the organisations below: National Problem Gambling Helplin...
Episode 24 - The Vulnerability Registration Service 14.12.2020 23:10
In this episode, Helen is joined by Helen Lord, Director and Co-Founder of The Vulnerability Registration Service. Helen Lord shares the importance of identifying vulnerable customers and sharing vulnerability data across organisations and industries. Find out more about the Vulnerability Registration Service here - https://www.vulnerabilityregistrationservice.co.uk/ Why not join my next vulnerabi...
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