Unknown to Known presented by (ON CAM) Ready

She didn't set out to become an influencer. She didn't set out to write a book. She didn't set out to be on GMA, PBS NewsHour, Bloomberg, or BuzzFeed. She just started showing up online and talking about something nobody else was talking about — and then a national formula shortage hit, and suddenly everyone needed exactly what she'd been building for two years. In this episode of...

She didn't hire a publicist. She didn't pitch herself to producers. She just showed up online — consistently, honestly, vulnerably — and talked about the thing nobody in her niche wanted to say out loud: what it's really like when a mother has to walk away from her own child. Then Oprah called. Then the Wall Street Journal quoted her. Then USA Today put her on the front page for Mother's Day weeke...

Before the logo. Before the website. Before you hit record — there is one thing that shapes how the world sees you, and most professionals never think strategically about it. What you wear. In this episode of Unknown to Known, Jamie Maglietta sits down with Melanie Lippman — New York-based style consultant, image expert, and certified color consultant — to break down why your wardrobe is one of th...

You're posting every day. You're showing up on Instagram. You're spending hours on seven-second reels trying to be funny, clever, and catchy — and still wondering why it's not converting. Here's the truth: you cannot sell a $20,000 offer from a seven-second reel. People need to know you, like you, and trust you — and that happens through long-form content. In this episode of Un...

You have a book idea. Maybe you've had it for years. But here's what nobody tells you — the idea is not enough. Before a literary agent finishes reading your pitch, they're already Googling you. And if what they find doesn't back you up, that email gets closed. In this episode of Unknown to Known, Jamie Maglietta sits down with Sally Ekus — literary agent, founder of The Ekus Group...

Your personal brand isn't just for people anymore — it's for the algorithm. In this episode of Unknown to Known, Jamie Maglietta sits down with Krissy and Claire of K&C Creative, a sister duo specializing in branding, web design, and business strategy. Together they break down why so many entrepreneurs are having a brand identity crisis online, how AI is now reading and judging your digital pr...

What does it actually take to grow on YouTube and turn it into a full-time creator business? Steven Robles did it — and in this episode of Unknown to Known, he breaks down exactly how. With over 200,000 subscribers and a thriving paid community, Steven shares his thumbnail strategy, how he balances evergreen vs. trending content, why he separates his short form from long form, and what he wished h...

TikTok creator Grayson Smith went from posting lifestyle content in Austin, Texas to being featured on NBC News and interviewed live on Good Morning America — and she did it by just being herself. In this episode of Unknown to Known, host Jamie Maglietta sits down with Grayson to unpack how she grew to over 90,000 followers in just two years, why she rejects the "niche down" pressure, and the one...

From a one-man band in Savannah, Georgia to anchoring national television during one of the biggest trials in recent memory — Cody Thomas's path to Court TV correspondent is one of the most honest, unfiltered conversations about on-camera confidence I've had on this show. In this episode of Unknown to Known, I sit down with Court TV field reporter and correspondent Cody Thomas to talk abou...

From war zones in Afghanistan and Libya to podcast studios in Los Angeles — Conor Powell has reported from some of the most dangerous places on earth and built an entirely new career on the other side of it. And in this conversation, he shares what both worlds taught him about showing up on camera with authority. In this episode of Unknown to Known, Jamie Maglietta sits down with her former Fox Ne...

Podcasting isn’t just about audio anymore — and creators who ignore that are getting left behind. In this episode of Unknown to Known , Jamie Maglietta sits down with podcaster and media strategist Gerald Davis to unpack how podcasting has evolved into a visual, platform-driven medium — and what that means for anyone trying to grow influence, community, or revenue. Gerald shares lessons from his o...

YouTube isn’t about going viral — it’s about visibility, mission, and consistency . In this episode of Unknown to Known , Jamie Maglietta sits down with media executive and podcasting veteran John Wordock to break down what actually works in today’s evolving media landscape — from radio to podcasting to YouTube. John shares decades of experience building media brands and explains why creators stru...

What do you do when life shatters everything you thought you knew? In this deeply moving episode of Unknown to Known , Jamie Maglietta speaks with Dr. Betsy Guerra — psychotherapist, speaker, and faith-based coach — about loss, grief, and the courage it takes to rise again. After the sudden loss of her young daughter, Betsy faced a darkness she never imagined. What followed was not a linear healin...

What does it really take to become a trusted expert in today’s media landscape — without pitching, self-promoting, or chasing trends? In this episode of Unknown to Known , host Jamie Maglietta sits down with Dr. Lina AbiRafeh , a global women’s rights leader, author, and TEDx speaker whose work has appeared on CNN, Good Morning America, and international stages. Dr. AbiRafeh shares how she built c...

In this episode of Unknown to Known , host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition . Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presen...

Danny Cevallos: From Local Attorney to National TV Legal Analyst (NBC News) Danny Cevallos , NBC News legal analyst and practicing attorney, joins Jamie Maglietta on Unknown to Known to share how he went from a small Philadelphia law firm to becoming a trusted voice on national television. In this candid—and often funny—conversation, Danny breaks down how he built a media career with: No famous la...

Carol Costello on Courage, Career, and the Future of Journalism From the CNN anchor desk to true-crime storytelling, Carol Costello joins Jamie Maglietta for a raw, revealing conversation about courage, reinvention, and what comes next for journalism. In this episode of Unknown to Known , Carol opens up about: What inspired her to launch Carol Costello Presents: The God Hook How to produce deeply...

If you’ve been sitting on a book idea — this is your sign to start. In this bonus Greenroom Pep Talk, New York Times bestselling ghostwriter Amelia Forczak shares encouragement and practical wisdom for authors who want to finish their book in 2026 and use it to transform their career in 2027. ✨ What you’ll take away: * How to turn fear into fuel * Why clarity beats creativity when you’re starting...

“I’ll Write My Book Someday” — This Episode Is Your Sign to Start in 2026 If writing a book has been sitting on your someday list, this episode of Unknown to Known is your permission slip to start now. Host Jamie Maglietta sits down with Amelia Forczak , a New York Times bestselling ghostwriter, to break down exactly how busy professionals can finally write and publish a book—and use it to build a...

From Page to Screen: Cas Sigers-Beedles on Turning Stories into Films In this inspiring episode of Unknown to Known , host Jamie Maglietta sits down with Cas Sigers-Beedles —the writer, director, and producer behind A Soulful Christmas on BET+ . From her early days in costume design to producing films for BET, Lifetime, and Hallmark, Cas shares her creative journey, hard-won lessons, and the minds...

How to Become the Podcast Guest Hosts Actually Want (with Alex Sanfilippo) How do you get booked on the right podcasts—not just any podcast? How do you show up confident on camera, stand out on YouTube, and turn interviews into real visibility? In this episode of Unknown to Known , host Jamie Maglietta sits down with Alex Sanfilippo , founder of PodMatch , to break down exactly what it takes to be...

Barb Betts on Authentic Confidence, Vulnerability & Becoming Known to Yourself In this powerful episode of Unknown to Known , host Jamie Maglietta sits down with speaker, coach, and entrepreneur Barb Betts for a deeply honest conversation about authenticity, confidence, and what it really means to be known . Barb opens up about her journey—from childhood bullying and hair loss to becoming a co...

Shira Lazar on Creator Burnout, Mental Health & Sustainable On-Camera Confidence The creator economy isn’t just about visibility—it’s about survival . In this episode of Unknown to Known , host Jamie Maglietta sits down with Emmy-nominated host and digital media pioneer Shira Lazar for an honest conversation about burnout, mental health, and what it really takes to show up on camera sustainabl...

Media Has Shifted: Sara Fischer on YouTube, Streaming & Becoming a Trusted Source The media landscape has officially changed. In this episode of Unknown to Known , host Jamie Maglietta —former CNN and FOX News producer—sits down with Sara Fischer , Axios Media Correspondent and CNN Media Analyst, to break down what today’s shift means for journalists, experts, and anyone building credibility i...

The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James What does it actually take to turn a YouTube channel into a sustainable, full-time business? In this episode of Unknown to Known , Jamie Maglietta sits down with Latasha James —creator, educator, and host of The Freelance Friday Podcast —to break down the real strategy behind her 200,000+ subscriber YouTube channel and six...