Unicorn Messaging

Everyone kept telling me, "I just want your brain in my business." So... I figured out a way. This week, I'm pulling back the curtain on my newest offer, The Refinery which is the closest thing you'll get to having my brain inside your business.  If you've ever thought, "I don't need another template. I just need someone to help me figure out what to say," t...

Before you go rewriting your entire website, hear me out: your messaging probably isn't bad. It's probably just blending in. Today I am breaking down exactly what I would do if I had just 30 minutes to fix your messaging . We're talking about the tiny tweaks that create massive shifts in how people see your brand, connect with your offers, and most importantly—buy. If you've be...

Last month I went to Australia and essentially took a workation. Which sounds glamorous until you realize the Australia-to-US time difference is absolutely unhinged. I was working ridiculous hours, trying to balance client work, running my business, and exploring an entirely different continent at the same time. And while this episode isn't really about messaging (I know, I know), it is about...

Is your copy bad? And honestly… what even is bad copy? Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messaging migh...

Ready to scale your business in the right room? Grab your expo ticket or secure your booth spot for the Proximity Marketplace now ✨ Okay real talk, I have been to 25+ events within the past year and so I now know a thing or two about what defines a conference worth your sweet precious time as a founder. If you’ve ever sat through an 8-hour speaker day at a business conference thinking “my butt hu...

In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning . Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy , this is the work. Because I know you are putting in the work.  I know you keep investing in coaching and you're just like,...

👉 Join Unicorn Messaging and put your messaging into a category of one✨ This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too. Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem , not their content. So if anyone has data on how to write a banging Instagram bio, it’s...

Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent. Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she transforms lives, the way she...

Put yourself in a category of one. Join my private Unicorn Messaging Membership : Join Here Happy year of the fire horse, everybody. As a fun way to kick off this very momentum-driven year, I want to take a quick trip down memory lane and talk about my best and worst business decisions from last year. I’m going to be as transparent and real as I can so you can see what truly propelled me forward ...

Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episod e.    Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn’t just just to make sure  your hinge profile isn’t giving people the ick, but also some messaging tips you can walk away with. So if you are on the apps...

Find Your Brand Messaging Superpower: Take the Quiz What if I told you that it's not your offer, it's your messaging. You're looking at your offer suite, wondering if you need to burn the whole thing down, hire that coach because something's not working, and you're just thinking to yourself, why can't I get this right? And I get it. It's so frustrating when you f...

If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts .  I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joine...

What is a business one-liner? If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.  But here’s the magic:  If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and i...

If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode." Here is what you maybe seeing..  Are your pain points accidentally threatening your dream clients?  Are you unintentionally summoning people who want you to pull them out of emo...

You’re the best in your industry,  but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for in...

You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an inn...

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine. Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket c...

If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you.  You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you . That’s every personal brand’s dream.  But once they’re...

Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved . They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales pi...

Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing. When something’s not converting, when your content feels flat, when the algorit...

I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer. Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you. We’re talking: Why “empowere...

Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging . Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it . We're pulling back the curtain on the real reason your brand isn’t converting, co...

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention. IN THIS EPISODE, WE GET INTO:  Why your offer might be the best kept secret —and how that's quietly ruining your biz  The truth about selling without needing people to “experience you” first  A real story about my content repurposing specialist (yes, she knows I’m tellin...

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same? It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking: What do we do?  In today’s, bite-sized (but spicy) episode, we’...

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging .   Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean?  So this episode is for those of you in the back of the class that...