Fabian Tausch
Unicorn Bakery - For the World's Most Ambitious Founders & Teams
Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal, and financial issues.
Where to listen?
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Episodes
From financing to scaling: What really matters to CFOs in high-growth companies 10.02.2026 1:00:08
In this episode, Remo Gerber (SkyCell) and Fabienne Doerig (CFO expert and consultant) discuss the challenges and strategies involved in building and scaling finance functions in fast-growing companies. The two share their experiences from different growth phases, from startups to billion-dollar organizations, and provide insights into the role of the CFO, process automation, successful fundraisin...
AI Rollups: How Legacy Industries Are Turning AI Into Million-Dollar Businesses 16.12.2025 37:19
In this episode, Cyrus Hessabi from Shore Capital Partners discusses the intersection of AI, traditional services, and roll-up strategies. He shares insights on how AI is transforming service businesses, why the democratization of AI creates new opportunities, and how the next generation of service companies will be built. Key Learnings: AI-Enabled Services: Democratization of AI through cost & ad...
Spotting Trends in AI, Robotics, and Space – Finn Murphy’s Investment Playbook on building Nebular as a Solo GP 13.06.2025 54:57
In this episode of Unicorn Bakery, Mike Mahlkow sits down with Finn Murphy, General Partner at Nebular, to discuss how Finn identifies emerging trends and invests in founders building the future. Finn shares his philosophy of investing 12-18 months ahead of the market, focusing on areas like AI, robotics, space-based data centers, and quantum computing. Finn discusses the challenges of being a sol...
Building a €20 Billion Banking-as-a-Service Platform – Insights from Swan’s CEO Nicolas Benady 30.05.2025 1:13:29
In this episode of Unicorn Bakery, Nicolas Benady, co-founder and CEO of Swan, shares the journey of building one of Europe’s leading Banking-as-a-Service (BaaS) platforms. Nicolas takes us behind the scenes of how Swan started in 2019, spent two years building its infrastructure, and has now grown to process over €20 billion in payments annually. Nicolas discusses the challenges of creating a Baa...
Nir Eyal: How to Build Products People Love Without Losing Focus 25.04.2025 54:02
In this episode of Unicorn Bakery, Nir Eyal, bestselling author of "Hooked" and "Indistractable", joins Fabian Tausch to discuss how to design habit-forming products, balance personal focus, and build a life free from distractions. Nir shares his unique insights on the psychology of habits, why most people misunderstand distraction, and how founders can create meaningful, ethical products that imp...
Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer 11.04.2025 1:30:53
Chris Merritt, former CRO of Cloudflare, shares how the company scaled from single-digit millions to $1 billion in ARR and built a foundation for long-term, sustainable growth. Chris unpacks the strategies behind scaling go-to-market teams, aligning product and sales for maximum impact, and creating strong customer relationships based on trust and value delivery. He also discusses the challenges o...
How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin 01.04.2025 1:14:22
Clay is one of THE success stories of the last years. But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue). Kareem Amin, co-founder and CEO of Clay, shares the journey of building one of the most innovative AI-powered tools for go-to-market teams. From the early days of experimentation in...
Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case 14.03.2025 1:23:03
Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively. She breaks down the importance of discovery, identifying customer pai...
How Strava built a Global Fitness Community with 100M+ users | Expanding a consumer app to 196 Countries | Why Strava never intended to be a Venture Case | Hiring Young Potentials instead of Senior Staff (with Strava Co-Founder Mark Gainey) 07.03.2025 1:34:46
w Strava started as a "virtual locker room" in 1995 and why it didn’t work The role of timing, technology, and social media in Strava’s eventual success Building a Community-Driven Platform: Why Strava focused on engagement over growth and how this approach led to organic scaling Creating joy and reducing friction for users is important to keep them active and engaged Key Lessons in Scaling: How S...
From Building Products that Create Billions in Revenue to Running a Selffunded Venture Firm - Hunter Walk, Homebrew 06.03.2025 51:16
In this episode of Unicorn Bakery, Hunter Walk, co-founder of Homebrew, joins Fabian Tausch for an in-depth conversation about his journey from product management at Google and YouTube to building one of the most respected early-stage venture capital firms in Silicon Valley. Hunter shares the story behind Homebrew’s evolution, why he and his co-founder Satya Patel decided to rethink the traditiona...
Master Educational Short Form Content: How HarperCarrollAI won 400k Instagram Followers in 13 Months without losing content depth 05.03.2025 59:48
In this episode, Harper Carroll, one of the most prominent voices in AI education, joins for a deep dive into the art of creating educational content, and how she built an impressive following of over 400,000 people in just one year. She reveals the behind-the-scenes strategies that helped her viral content stand out in a world dominated by flashy, fast-paced trends and why staying true to her ca...
Investor in 1000+ Marketplaces: Fabrice Grinda (FJ Labs) on 2025 Trends for B2B and B2C Marketplaces 21.01.2025 37:51
Fabrice Grinda, co-founder of FJ Labs and one of the world’s most prolific marketplace investors, joins the Unicorn Bakery podcast again to share his marketplace outlook for 2025. With more than 1,100 investments and 355 exits, Fabrice is uniquely positioned to discuss the trends shaping the future of startups, marketplaces, and venture capital. In this episode, he dives into the state of venture...
From University Project to Billion-Dollar Exit: SIGNAVIO - Together As One – with Signavio Co-Founder & CEO Gero Decker 20.12.2024 1:33:03
On March 5th, 2021, SAP acquired Signavio for a billion dollars – this marks one of the largest Tech Exits in the German market to date. How does a university side project become a billion-dollar acquisition? In this episode, Gero Decker, co-founder of Signavio, shares the incredible journey of building the company – from its roots as an open-source project to bootstrapping, scaling, and eventual...
Investing in 10+ Unicorns: Kevin Hartz on Finding and Crafting Winning Founding Teams 02.07.2024 1:12:06
Kevin Hartz is not only one of the most influential seed investors in Silicon Valley, but also a successful founder. In addition to early-stage investments in PayPal, Uber, AirBnB and SpaceX, he founded Xoom (exit to PayPal for approx. 1 billion dollars) and Eventbrite (IPO). With his current startup Sauron, Kevin is in the process of developing new technologies for the home security market. Kevin...
The AI Playbook: Former Salesforce Chief Scientist Richard Socher’s Guide to Building a Successful AI Company (Founder of you.com) 28.06.2024 1:10:23
Richard Socher, most recently Chief Scientist at Salesforce under Marc Benioff and one of the most renowned AI researchers in the world, has now founded you.com instead of joining one of the big AI companies. Richard believes that he can have a more positive impact on humanity. you.com now reaches millions of users and gives you as a user the opportunity to work based on the latest models. Richard...
Misconceptions of first-time founders: How to avoid Hiring-Red Flags & the Biggest Fallacies about Finding Product Market Fit - Dan Siroker, Limitless 25.06.2024 1:11:43
Dan Siroker built Optimizely to more than 120 million ARR before leaving the company. The company was sold and merged, and then launched, rewind.ai-now limitless.ai, a consumer product that, unlike Dan's previous company, has a software and hardware component. Dan gives deep insights into the transition from software to hardware development and the use of AI in modern startups. He explains how emp...
Why startups fail with Dave Hersh, Founder & Author 18.06.2024 1:09:21
Only 10% of start-ups are successful and yet 82% of founders think they will be successful. 78% of start-ups don't even manage to pay back their investors. Dave Hersh scaled a company with Jive to more than 10 million dollars in turnover, took a growth investor on board and Jive later went public. Through his other positions as a coach, board partner at a16z and also as a buyer of start-ups, he ha...
Deeptech: The hurdles of making the first Quantum Computer accessible as a B2B Cloud Product - Alexander Keesling, QuEra 28.05.2024 1:09:28
Alexander Keesling researched quantum computers at Harvard and, together with a team, decided to found a company based on his research. Today, QuEra generates tens of millions in revenue, licenses its quantum computer via AWS and is building a new quantum computer in Japan for around 41 million dollars. In the podcast, we talk about the status quo of quantum computing, when quantum computers will...
1100+ investments, 40% Annual Realized Return for 26 years: How Fabrice Grinda built FJ Labs, one of the most successful Venture Capital Funds globally 07.05.2024 1:26:10
Fabrice Grinda, founder of FJ Labs and extreme athlete, explains how he has made over 1100 investments, primarily in marketplace and network-effect startups, generating an average 40% return over 26 years. Fabrice also likes to simplify a lot in his life by outsourcing things. Find out his recipe for a fulfilling life and managing virtual assistants in the podcast. What you will learn: Outsourcing...
Consolidation as Strategy: Razor Group's Path to Market Leadership - Razor Group Founder Tushar Ahluwalia 05.04.2024 1:05:58
Tushar Ahluwalia founded the Razor Group together with his founding team in 2020. Since then, the Razor Group has received more than one billion dollars in investment and credit, acquired and consolidated many Amazon FBA businesses and most recently some Amazon aggregators, such as Perch. Today, the Razor Group is the largest remaining player on the market in terms of sales and serves a product ca...
Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson 29.03.2024 30:22
Is the European climate for early-stage start-ups improving again? After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing? Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world. Together they talk about financing start-ups with high capi...
Blitzscaling vs. Bootstrapping: How to choose your founder journey - Casper Rasmussen, Monta 22.03.2024 47:45
Monta has raised more than 120 million euros for its software platform for electric vehicles to improve the accessibility of charging infrastructure. Within 3 years, Monta has scaled to around 300 employees, is currently hiring 10-20 employees per month and is multiplying revenue annually. Previously, Monta founder Casper Rasmussen built 500+ mobile apps with his agency and bootstrapped the agency...
How does it feel to make a 100 million dollars with an exit? with GitHub and Gitbutler Founder Scott Chacon 15.03.2024 1:17:31
Scott Chachon is one of the co-founders of GitHub, a developer platform that was sold to Microsoft for around 7.5 billion dollars. We talk about the moment he found out about the sale to Microsoft, how much money he made from the sale and whether it made him happy. He is now founding his third startup, Gitbutler, after investing 12 million of his own money in Chatterbug and has now decided to grow...
Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals 08.03.2024 1:09:14
David Heinemeier Hansson is the inventor of Ruby on Rails and founder of 37signals, a company that has developed products such as Basecamp, Hey.com and more over the last 20 years. However, apart from Jeff Bezos, David and his co-founder Jason Friedman didn't take any money and bootstrapped the company. We talk about the biggest cost drivers for companies, how 37signals managed to develop multiple...
How AI changes creativity forever, with Adobe’s Chief Strategy Officer Scott Belsky 27.02.2024 38:14
What role does creativity play for entrepreneurs? And how is the understanding of creativity changing as a result of artificial intelligence? Scott Belsky founded Behance, sold the start-up to Adobe and is now Chief Product and Chief Strategy Officer there. Adobe is one of the 50 most valuable companies in the world. At Adobe, Scott oversees all new products and is deeply involved in what the futu...
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