UNFUDGE YOUR MARKETING

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Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not. Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises. In this episode, Kris shares her journey from nonstop hustle to creating a...

Are you tired of the one size fits all marketing advice? The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused? Maria Platusic knows how that feels. In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 comp...

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you? Like stretching beyond your strengths and stepping outside your zone of genius? Lisa Mallis knows that experience deeply. In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhel...

Marketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect. Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits. In this episode, Michelle...

Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows? Allen Falcon, CEO of Cumulus Global, knows the challenge all too well. In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Fac...

Have you ever felt like you were trying to force a square peg into a round hole with your marketing? Like you were following a cookie cutter system that just didn’t fit your voice or your business? Ashley Cox knows this feeling all too well. In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success... but i...

If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you. Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to int...

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do? Ashley Carlson knows that feeling well. In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own busin...

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting? Seth Goldstein knows this struggle all too well. In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lesso...

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void? Norma Frahn knows that feeling all too well. In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-f...

Feeling uncertain about your business marketing budget in 2025? You’re not alone. Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions. From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light...

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business? You’re not alone. In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur. Toby shares her personal...

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right. Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, a...

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up. Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-a...

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permiss...

In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn. Key Takeaways: Clarity Over Cleverness: Why clear messaging always wins. Stop Overcomplicating: Simplify your strategies for better results. Consis...

In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and ba...

In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities. Topics include: ✅ How to communicate with clients feeling uncertain about the future ✅...

In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlight...

In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlig...

In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusti...

In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply. She offers valuable advice on selectin...

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional s...

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone. Key Topics Discussed: The importance of recognizing on...