UNFUDGE YOUR MARKETING

Email marketing is a powerful tool... if you understand how to use it correctly. Karen Grill, email strategist and business coach, dives deep into the often overlooked world of email deliverability, authentication, and how to treat email as a valuable, revenue driving asset rather than just a task to check off. In this episode, Kristi and Karen unpack the recent industry shifts affecting inbox pla...

As we step into 2026, the marketing landscape is noisier and busier than ever. To kick off the new year, Kristi shares four vital checkpoints to help you move beyond overwhelm and build marketing that’s strategic, authentic, and sustainable. In this solo episode, Kristi uncovers the biggest marketing challenges she saw in 2025... including the pitfalls of generic content, lack of clear strategy, i...

In this episode, host Kristi sits down with Susan Harper, founder of Sharper Creative, to unravel the honest, behind-the-scenes story of a marketing pro navigating her own business growth. Susan shares the highs, lows, and unexpected twists of rebranding, tackling LinkedIn, and finding what really works (and what doesn’t) when you’re your own client. What You’ll Learn: Why even seasoned branding e...

Marketing your business is a journey full of learning, missteps, and, most importantly, lessons learned. Barlyssa, the dynamic duo behind Homemade Events and the Margs and Mindset podcast, understands the power of authentic marketing and the importance of building real community connections. In this episode, Kristi chats with Barlyssa about their early marketing struggles, their decision to take c...

Is your marketing struggling because you haven’t cracked the code on consistent, strategic messaging that truly resonates? Scarlett Stanhope, “The Biz Hippie,” is a mindset and money coach who helps entrepreneurs conquer their finances and own their worth,empowering them to build businesses supported by work they love. In this episode, Kristi and Scarlett dive into Scarlett’s journey as she naviga...

Email marketing can be challenging, especially when vulnerability and authenticity feel like a leap. Joanne Homestead, CEO of Desk Plant Creatives and founder of Inbox to Impact, specializes in helping soulful entrepreneurs craft open-worthy emails that reflect their true voice and build genuine engagement. In this episode, Kristi and Joanne explore the fear many business owners have around vulner...

Marketing and branding with true strategic clarity can feel elusive, especially when you’re balancing multiple responsibilities. Stephen Larmer, a seasoned brand strategist with over 30 years of experience, helps mission-driven founders build profit-driven, aligned brands that attract premium clients and make an impact. In this episode, Kristi and Stephen discuss navigating the complexities of bra...

Building authentic connection and strategic marketing go hand in hand. Kerry Dobson, a group program architect and strategic intuitive, helps facilitators and entrepreneurs design transformational group experiences by leveraging strengths and adult learning principles. In this episode, Kristi and Kerry discuss Kerry’s journey navigating marketing challenges including passive market research approa...

Marketing isn’t just tactics. It’s mindset, clarity, and strategic storytelling that unlocks your true potential. Suzanne Longstreet, mindset coach, NLP expert, and co-author of The Millionaire Codes, empowers female entrepreneurs to clear limiting beliefs, claim their worth, and build sacred abundance through authentic marketing and personal growth. In this episode, Kristi and Suzanne share a dee...

Marketing is more than just strategy... it’s uncovering what truly makes your brand unique and finding ways to reflect that with clarity and authenticity. Anne Gillaspie, CEO of Fix and Form and 10 to Launch, is a master strategist and brand therapist who guides entrepreneurs to dig deep and unravel what stands between them and building the brand of their dreams. In this episode, Kristi and Anne d...

Marketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths. In this episode, Kristi and Heather dive into the importance of clarity, partne...

Marketing is about authenticity, communication, and learning from missteps. Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content. In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who were...

Marketing is all about storytelling... authentic narratives that connect people to your brand. Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate. In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketin...

Marketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice. Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last. In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impers...

Are you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business? Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences. In this episode, Kristi and Ben discuss the importance of tailored mar...

Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout. In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your...

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you doing the same marketing over and over and expecting different results? When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift. In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their...

Are you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges? In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads. K...

Are you too close to your own marketing to see how it really looks and sounds to potential customers? In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.” You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encount...

Are you caught in the feast or famine rollercoaster of client work and marketing? Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one. In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She d...

Are you doing random acts of marketing without a clear strategy? If so, you’re not alone. Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts. In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic ma...

Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success. Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients. In this epis...

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach. In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account...