Unfold Podcast

Send us Fan Mail In the first episode of our new mini-series, we follow Hwanjoe as he prepares for a spec commercial—with guidance from Jason. From developing the concept and pitching it to a brand, to assembling a crew and locking in pre-production—this episode pulls back the curtain on everything that happens before a single frame is shot. If you’ve ever wondered how real commercial work comes t...

Send us Fan Mail Every filmmaker has that one project they wish they could take back. In this episode, we break down the single mistake that’s ruined more shoots than we can count: skipping pre-production.  We’re unpacking the exact moment we realized we had to change how we work — and the 9-step system that saved our projects (and our sanity).  Whether you're a solo shooter or scaling up to...

Send us Fan Mail No fluff. No ego. Just 52 minutes of raw, practical advice every creative needs to hear. In this episode, we break down the hard truths that no one talks about—why your projects keep falling apart, how to actually level up as a creative, and the systems you need to build if you're serious about filmmaking as a career. We dive into team dynamics, the art of debriefing, avoidin...

Send us Fan Mail If I had to start over from scratch—no connections, no clients, no gear—this is exactly how I’d rebuild my creative career. In this episode, we unpack the painful journey of undercharging, battling imposter syndrome, and struggling to position yourself as a professional filmmaker. From the confidence gap to quoting with clarity, we walk through the mindset shifts, tactical systems...

Send us Fan Mail Imposter syndrome is one of the biggest hidden roadblocks for creatives—and most of us don’t even realize when it’s happening.  In this episode, we unpack how imposter syndrome actually shows up in your work, what it feels like in real time, and how it can quietly derail your growth as a filmmaker. We talk about how comparison, perfectionism, and pressure to succeed can spiral int...

Send us Fan Mail In this episode, we dive deep into the mindset shifts and strategies every filmmaker needs to level up—especially when it comes to raising your rates and building a sustainable creative career. We break down why imposter syndrome is so hard to shake, how positioning can unlock better opportunities, and the underrated power of spec work when you're trying to grow.  Whether you...

Send us Fan Mail If you're stepping into the world of directing or trying to level up, these are the four tips we wish someone told us sooner. We break down the real skills directors need beyond just having a good eye: from communication and vision to execution and consistency.  These aren’t theoretical, these are the lessons that have shaped how we run sets, win trust, and lead teams.  Wheth...

Send us Fan Mail In this episode of the Unfold Podcast, we break down the Value Trifecta —a framework we’ve developed after years of navigating the creative industry. If you're trying to stand out, raise your rates, or land higher-level work, this episode is your blueprint.  We dive into Optics, Execution, and Consistency , and how mastering all three can change how you're perceived—and...

Send us Fan Mail In this episode of the Unfold Podcast, we sit down with Director of Photography Zachary Guy to unpack his wild transition from studying aerospace engineering to becoming a full-time cinematographer.  We trace the steps that shaped his career: building drones in his garage, falling in love with editing, finding purpose through storytelling, and finally joining Tenfold.  If you’ve e...

Send us Fan Mail In this episode of the Unfold Podcast, we break down why so many filmmakers struggle to land high-paying clients. Spoiler: it’s not about talent—it’s about who you’re pitching to.  We unpack how agencies—not brands—hold the real power, and why understanding that system changes everything. If you're trying to grow as a commercial filmmaker or director, this episode is your roa...

Send us Fan Mail Running a profitable production company in 2025 is harder than ever—and most filmmakers are making the same 5 financial mistakes that kill their growth. In this episode, we break down the biggest financial mistakes production companies and directors make, from overspending on camera gear to undercharging clients and hiring the wrong crew.  Whether you're a freelance filmmaker...

Send us Fan Mail How do you turn filmmaking into a real, profitable business? In this episode, we're joined by Adrian Anvari, Executive Producer and Director. We dive into the business side of production , from budgeting and the 23% rule to scaling a team, pricing projects, and building client relationships.   We also share how our team came together, the reality of running a production compa...

Send us Fan Mail Building a successful filmmaking career isn’t just about talent—it’s about networking, strategy, and taking risks. In this episode of the Unfold Podcast , Justin Manabat shares how he went from making lip-sync videos to co-founding Tenfold Production , landing travel gigs, and growing a filmmaking business.  We break down the power of networking, spec work, and storytelling in bui...

Send us Fan Mail In the filmmaking industry, who you know can be just as important as what you know. In this episode, Jason and Hwanjoe break down how to build a strong network, make meaningful industry connections, and create opportunities without feeling like you're just 'networking.'  Whether you're just starting out or looking to expand your circle, these strategies will he...

Send us Fan Mail In this episode of the Unfold Podcast, Jason and Hwanjoe talk filmmaking burnout. Many people fall victim to burnout, especially in the filmmaking space, often without even realizing. Find out how we recognize the signs and causes of burnout and how we deal with them. 🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplayb...

Send us Fan Mail On the first episode of the Unfold podcast, we meet our hosts Hwanjoe and Jason. Jason walks listeners through his journey thus far in the industry, the ups and downs and everything in between. Find out how a college dropout built Tenfold Production, a thriving commercial production company, and all the lessons he learned along the way. 🎬 Want to break into commercial filmmaking?...