Unfold Podcast

Send us Fan Mail The fastest way to raise your rates and stop burning out isn’t more gear—it’s mastering client intake and scoping. In this episode, we show how diagnostic questioning turns vague inquiries into clear deliverables, timelines, usage rights, and approvals so you can price with confidence, avoid scope creep, and protect your margin. You’ll see our exact intake flow, red flags to watch...

Send us Fan Mail Traditional networking won’t get you out of low-paying cycles. In this episode, we show why most filmmakers are trapped in an “invisible feedback loop” (you post the work you don’t want and attract more of it) and what to do instead: build proof. We break down how to pivot with spec work , then use a simple marketing trifecta —BTS, targeted content, and intentional distribution—to...

Send us Fan Mail In this episode, We lay out a practical playbook for repositioning your brand from the ground up. We cover portfolio pruning, niche positioning, website and bio upgrades, pricing signals, and a repeatable content plan that attracts higher-value briefs. If you’re stuck between generalist gigs and the work you actually want to be known for, this is your roadmap to stand out, raise r...

Send us Fan Mail The filmmaking landscape is shifting fast. In this episode, we break down what’s changing between now and 2026—and exactly how to position yourself so you’re not left behind. We cover why generalists are getting squeezed, how to choose a profitable niche, and the step-by-step plan to update your bio, portfolio, and offer so the right clients find you. If you’re serious about landi...

Send us Fan Mail Most filmmakers think a producer is “nice to have.” In reality, a great producer is the operating system of your production — protecting budgets, aligning clients, and freeing creatives to do their best work. In this episode, we break down exactly what producers do , when to bring one in , and how a 10–15% producer fee can save you thousands by preventing scope creep, schedule sli...

Send us Fan Mail Most creatives undercharge because they don’t ask the right questions. In this episode, we break down the exact client intake process we use before taking on any job — including the 4 questions that helped us raise our rates, avoid burnout, and finally separate portfolio work from profitable work. Whether you're a freelance filmmaker, agency owner, or content creator, this sy...

Send us Fan Mail Running your video business solo might feel like the smartest way to keep more profit… but it’s actually the fastest way to stall your growth — and stay broke. In this episode, we share how trying to do everything ourselves on a $25K project led to burnout, delays, and lost opportunities. You’ll learn why refusing to delegate is costing you money, and how to start building the rig...

Send us Fan Mail We poured everything into this spec project — time, money, reputation — and nearly lost it all. In this episode, we break down the critical mistakes that almost derailed our biggest production to date, and how we salvaged it just in time. Whether you're a filmmaker, content creator, or just curious about what it really takes to pull off a high-stakes spec project, this episod...

Send us Fan Mail In this episode of Unfold, we dive deep into the real lessons learned from building a successful video production company from the ground up. Over the past four years, we’ve scaled Tenfold Productions to work with top-tier brands, land six-figure projects, and create a career we genuinely love. But it wasn’t easy—it took years of trial, error, and strategic growth. 🎬 Want to brea...

Send us Fan Mail In this episode of the Unfold Podcast, the founders of Tenfold share the real story behind building their video production company from scratch. From early struggles, hard lessons, and managing partnerships to learning the business side of filmmaking, we dive deep into what it truly takes to succeed in the production world today. If you’ve ever wondered whether starting a video pr...

Send us Fan Mail In this episode, we break down the 10 essential lessons every filmmaker needs to scale from small $2,500 projects to six-figure commercial campaigns . Drawing from years of hands-on experience, we share the strategies, mindset shifts, and business skills that helped us land $100K+ productions. From mastering spec work, building systems, and reverse engineering success, to position...

Send us Fan Mail Commercial cinematographer Zachary Guy breaks down the real reason clients hire DPs—and it’s not just the pretty pictures. From spec work to soft skills, Zach shares how he built a sustainable career by mastering the business side of cinematography, developing his reputation, and creating work that reflects the projects he wants to be hired for. If you're a creative looking t...

Send us Fan Mail 🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/ ✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/ ----- 📲 Follow us on Instagram Adrian Anvari: https://www.instagram.com/adriananvari/ Jason Dam: https://www.instagram.com/iamjasondam/ ---- Follow Tenfold Production: https://www.instagr...

Send us Fan Mail Want to become a working cinematographer but don’t have the perfect gear or clients? In this episode, Zachary Guy shares how he built a career by creating strategic spec work, focusing on story over equipment, and mastering fundamentals. Learn how to design impactful shots, develop a reel that gets noticed, and build a network that opens real opportunities.  🎬 Want to break into...

Send us Fan Mail Why do some cinematographers earn thousands per day — and how do they actually justify those rates? In this episode, we break down the real business behind filmmaking: how creatives learn to price their work, negotiate with confidence, and communicate value to clients. From getting paid for the first time to landing high-end commercial gigs, this conversation is essential for any...

Send us Fan Mail Struggling with pre-production on a micro-budget shoot? In this Q&A episode, cinematographer Zachary Guy breaks down how to handle clients, what pre-production steps matter most, and how to build a small but effective crew. Whether you're a solo creator or building your video business, you'll learn how to present yourself professionally, align with clients, and eleva...

Send us Fan Mail What’s the difference between a videographer and a true cinematographer? In this episode, Zachary Guy breaks down the mindset shift, intentionality, and process that separates run-and-gun shooters from professional DPs. Learn how pre-production, lens choice, lighting, and storytelling can transform your work — even on corporate gigs. Perfect for aspiring cinematographers, freelanc...

Send us Fan Mail Tired of doing great work for low pay? In this episode, we break down exactly what changed in  mindset, pricing, and positioning that helped us start landing high-value commercial projects. We share real lessons from undercharging, getting ghosted, and watching others charge 10x for the same deliverables. This is about understanding how to present your value, speak to clients, and...

Send us Fan Mail A great reel and big ideas aren’t enough to get hired as a director. In this video, we break down the real reasons why most emerging directors stay overlooked — from unclear communication to not knowing how to lead a team. You’ll learn how top directors win trust, get paid, and deliver creative that solves actual problems. Whether you're just starting or trying to level up, t...

Send us Fan Mail If you’re stuck trying to level up from low-budget gigs or can’t seem to land the kind of work you actually want to do—this episode is for you. We break down the real steps filmmakers need to take to build a portfolio that attracts high-paying clients. We walk through the mindset shift from waiting to be chosen to actively reverse-engineering your dream career. You’ll learn how to...

Send us Fan Mail Stuck doing $500 gigs that drain your time, energy, and creativity? In this episode, we break down how we finally broke out of the low-budget loop that held back my filmmaking career for years. If you're a DP, director, or creator who feels overworked and underpaid, this video walks you through the exact mindset shifts, client strategies, and work habits that helped us transi...

Send us Fan Mail You planned the shoot, assembled the crew, locked the location—but what really happens when you finally step on set?  In this episode of the Unfold Podcast, we sit down with Hwanjoe to unpack the entire shoot day of his latest spec commercial. From last-minute weather changes to unexpected pivots, we break down everything that went right (and wrong) during production.  Jason and H...

Send us Fan Mail Thinking about turning your freelance video work into a full-blown production company? In this episode, we break down the biggest differences between working solo and building a scalable creative business. From understanding sales and branding, to finding the right clients, building a network, and knowing when to say no — this is the roadmap we wish we had when we started. Whether...

Send us Fan Mail When you’re early in your creative career, every project feels like an opportunity — but taking the wrong jobs can actually slow your growth, drain your energy, and damage your reputation. In this episode, we dive deep into the hard lessons we learned by saying "yes" too often, the hidden costs of bad clients, and why niching down can fast-track your career. We also brea...

Send us Fan Mail Everyone thinks they’re ready for a $10K job… until they get one. In this episode, we break down the hard lessons we learned taking on big-budget projects before we had the systems, skills, or team to handle them. From two-month coloring spirals to completely mismanaging budgets, this is a transparent look at what actually goes wrong when you get more money than you're prepar...