Kim Kerton
Unemployed & Afraid
A business podcast for the brave self-employed. Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines. Join fellow business-builder and side-hustler Kim...
Author
Kim Kerton
Category
Podcast website
Latest episode
Aug 5, 2025
Where to listen?
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Episodes
Embrace Your Inner Salesperson: Tips To Nail The Sell 17.07.2024 24:02
Selling gives the ick to so many of us, but it ends up being the most important skill and role you’ll do in your business - no matter what you’re selling. To grow your business is to get better at sales. Not just marketing smarter, but selling better, as there will be so many sales emails, pitches and calls you’ll find yourself in - it just makes sense to work on it. In this episode your host Ki...
“Your Ego Gets Crushed When You Recognize How Bad You Are at Business,” Angus O’Loughlin, Creator of Session in Progress 15.07.2024 47:59
No one likes feeling like a newb, and business will have you feeling like that over and over again, but it’s learning to get comfortable with being a learner that creates magic. This chat with Angus O’Loughlin, Creator of Session in Progress is an honest perspective of transitioning from a fulfilling career, one you felt pretty good in, and dropping straight into the deep end of business. You’ll h...
Tall Poppy Syndrome Be Damned - Build Your Brand 10.07.2024 18:06
When we become business owners there’s that inevitable moment when you realise you need to get yourself out there - to become the face of your brand, build your personal brand, promote your business etc. There’s a lot of cultural "stuff", and a lot of inbuilt fear and bias, that will make us not want to put ourselves out there - but we’ve got to block it all out, metaphorically or literally, and...
PART 2 “If An Entrepreneur Says They Wouldn't Do Anything Differently, They Were Either Extraordinarily Lucky or They're Lying,” Phil Wolfee Director of Kinex Health 08.07.2024 22:46
We left off Part 1 of the chat with Phil Wolfee from Kinex Health talking about the devil on our shoulders when it comes to prioritising wellness as entrepreneurs, the emotion of change that business brings you and some real talk on the financial side of things. If you haven’t heard it yet head back to Part 1, and if you have, let’s get you with into Part 2 where you’ll hear about: The benefits of...
PART 1 “If An Entrepreneur Says They Wouldn't Do Anything Differently, They Were Either Extraordinarily Lucky or They're Lying,” Phil Wolfee Director of Kinex Health 08.07.2024 35:02
The path to business success is, and should, be different for each of us. If there was an exact path to follow, well, we’d all be doing it. That’s why it’s so important to hear and engage with as many business stories as possible to find the parts that truly work for us, and ultimately carve our own success through a whole stack of trial and error - and you’re about to get an epic story today. P...
Making Motivation Where There Is None 04.07.2024 11:18
You’ve been doing all the right things, for a long time, but you’re still feeling stuck and a bit out of control and impatient for all the things you want. Who said entrepreneurialism was a good idea?! In this episode your host Kim Kerton shares an experience of struggle with impatience and procrastination resulting in a lack of motivation, and how she gets through it, all to help you keep going...
“If It's a Three-Year Plan or a 10 Year Plan, It's Got To Suit The Owner,” Suzanne Horton, Founder and Director of muk mat 01.07.2024 44:20
When we’re so passionate about our business and working so hard, but not yet reaching those milestones, it can be brutal. But one thing we can’t control is the pace at which our journey moves, we just have to keep showing up. In this episode today you’re going to hear all about setting your own pace from the delightful Suze, Founder and Director of muk mat, as well as: Making a product that solves...
You Can (and will) Create Business Miracles 27.06.2024 10:20
If you’ve ever been backed into a corner in business, there’s a perspective you need to hear. Because the hustle of the entrepreneur who is living on the edge is like nothing else. In this episode your host Kim Kerton shares her own experience of being backed into a scary revenue place, and the insight gleaned from it, all to help you keep going and growing on your own entrepreneurial path. If y...
PART 2 “If Your Business Isn't Serving You Emotionally, Physically, Financially, There's No Harm And There's No Shame In Stepping Back,” Alex Marlow, Director of Gym Challenge Meals 24.06.2024 30:31
How does it feel to walk away from one business and build another? We left off Part 1 of this episode with Alex Marlow, Director of Gym Challenge Meals in what can only be described as a somewhat unfair end to a beautiful journey. If you have just jumped into this episode and are like Kim WTF are you talking about – head back to the show feed and listen to Part 1 of this episode with Alex. In this...
PART 1 “If Your Business Isn't Serving You Emotionally, Physically, Financially, There's No Harm And There's No Shame In Stepping Back,” Alex Marlow, Director of Gym Challenge Meals 24.06.2024 31:31
If you’re a small business owner, you need all the support and encouragement possible. What you do, what we do - it’s brave as hell. Our guest today, and the story he’s about to tell you, personifies this spirit. His name is Alex Marlow and he’s the director of Gym Challenge Meals, and in this conversation he lets us into the deeply personal full circle journey he’s taken, and had to take, across...
Everything is a season - why you shouldn’t be afraid to make a change 19.06.2024 13:03
What happens when your business is trucking along, and then the opportunity to make a major change in the day to day comes along - what do you do? In this episode your host Kim Kerton is giving you food for thought around the structure of your business, why you should embrace making a big change to how you work, and why not being afraid of going from self-employed to employed and back again. If...
“If you don't know, you can learn,” Founders of Solmates Caroline & Kelly 16.06.2024 36:38
Don’t you just wish you could flash forward and know that everything will work out with your business idea? Self-doubt holds back so much potential in the early days, and our business builders in this episode know all about working through the pain. Caroline & Kelly, business partners in Solmates, share all of the things they wish they knew, how they’ve grown to establish a successful business...
What it really means to put you and your business in the room 12.06.2024 12:53
If you’ve ever had nerves about showing up to a conference, a networking event, or any business event - this story is for you. In this episode your host Kim Kerton shares a personal experience of attending an industry conference, on the other side or the world, as a solo business operator - and the surprising outcome. Feeling nervous and pushing ourselves into spaces before we’re ready in busine...
“It's the mental chatter that we need to control and let go of,” Maritza Barone, Founder of Guide Your Light Network 09.06.2024 44:25
What does it mean to find your unique voice in business? And how does looking at your competitors get you further away? Maritza Barone, Founder of the Guide Your Light podcast network, is building her business, her way. In the sharing of her story you’re going to hear about: Exploring the curiosities that call to you Responding to the business opportunity that’s naturally there Moving through the...
“The best business models reflect the business owner, in all shapes and forms,” Dr Marion Piper 02.06.2024 58:58
Trust me when I say this business building story will be exactly what you need. Dr Marion Piper (aka Dr Maz) understands the importance of building a business that fits you – no matter how that looks and whatever needs to happen as it evolves. In the sharing of her story you’ll hear about: The process of rebuilding yourself through business Exploring newly understood neurodivergence Managing the c...
“I'm taking everything I've learned in this day job, and I'm going to use it in this business that I can create for myself,” Jen Bishop Founder of Interiors Addict 19.05.2024 48:59
Everyone will tell you that when business is challenging you need to diversify, but what does that actually look like in the day to day? Adding new services, shifting pricing models, putting yourself out there in new ways, getting to the other side of imposter syndrome, these are all the things we do for nothing else but the sake of our business being able to continue. If that’s where your head is...
Stay open to possibilities you can’t see 16.05.2024 7:45
One day a conversation will change your life and your business. You won’t see it coming, it won’t be anything like what you thought would happen, but it will open a possibility that will be absolute magic. In this short episode your host Kim Kerton shares a shift in thinking that can help us get through the days (or months) that can feel like we’re wading through business mud on the path to a fut...
“Sometimes it's not just thinking about expansion, it's ‘What's the model that works for me,’” Director of The Therapy Hub, Marie Vakakis 12.05.2024 46:11
A portfolio business might not answer the annoyingly quick question of “what do you do?” but it could be the answer to your own personal and professional joy. My guest today is Marie Vakakis, Director of the mental health services business The Therapy Hub, and she has a powerful perspective on what it takes to balance leveraging an opportunity, with holding site of the bigger picture and the uniqu...
Don’t quit before the magic happens 08.05.2024 6:40
Feeling a “wobble” in business? You might be closer than you think. In this episode your host Kim Kerton shares some insights from the depth of a business wobble, how it feels, how normal it is, and what you need to remember in order to move through it. Feeling unsure about our path in business is all part of it. We will doubt our direction, desperately want to stop sometimes, and feel out of co...
PART 2 “I believe that the best teachers are only two steps in front of you,” Jasmine Parasram aka Jasmine Designs & Your Pricing Queen 05.05.2024 27:42
You don’t need a huge audience to make a huge impact - this episode will share insights into marketing multiple work streams, trading in value and dealing with tough clients, well. We left off Part 1 of this epic chat with Jaz hearing about the mindset shift to start charging what you’re worth – but this part is all about your making your business the best it can be, for you – and that’s all about...
“I believe that the best teachers are only two steps in front of you,” Jasmine Parasram aka Jasmine Designs & Your Pricing Queen 05.05.2024 32:48
If you feel like you’re undervaluing your business in the price you assign for customers – you need to hear this business building story. Jasmine Parasram, aka Jasmine Design, aka The Pricing Queen, has been through it all when it comes to creating a successful journey in entrepreneurship. In this chat you’ll hear about: Feeling uninspired by the traditional career path Making a safe exit into ent...
5 hard-earned tips for raising your profile on LinkedIn 01.05.2024 16:31
If your personal brand and profile plays a part in your business, then it’s worth considering how you show up on LinkedIn. In this episode your host Kim Kerton shares some hard-earned lessons and perspective shifters for finding professional success (without all the heartache of endlessly posting) on LinkedIn, and how you can use it to support your business-building journey and grow your knowledg...
“No-one ploughed a field by turning it over in their mind,” Joe McKay, LinkedIn Ghostwriter 28.04.2024 40:42
Ever felt FOPO (Fear Of Posting Online?), or how about a nagging feeling that you’re in the wrong line of work? In this episode, Joe McKay shares his journey from “boring” job to creative business owner as a LinkedIn Ghostwriter. In the sharing of his business story with your host Kim Kerton, you’ll hear about: Breaking out from the box you’ve been put in Writing as the tool to finding clearer hea...
The solution to procrastination in business? Getting messy. 24.04.2024 11:48
If you’re experiencing analysis paralysis, or straight up procrastination on the things that could make you money in your business, it might be time to make a big old mess. In this episode your host Kim Kerton shares some game-shifting insight from an unlikely source about how to trust in our potential, and an approach to getting you out of your own way and into revenue raising action. Subscribe...
PART 2 “Self-employment is actually quite radical!” Brook McCarthy, Hustle & Heart 21.04.2024 19:18
Making money in your business doesn’t have to be hard, and this episode will share insights into the mindset of trusting our ability to make bank. We left off Part 1 of this epic chat with Brook McCarthy hearing about prioritisation, why it’s ok to figure it all out as you go and what we take into business from other roles – but this part is all about money – clearly one of the most important top...
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