Kim Kerton

Unemployed & Afraid

Business EN ↓ 208 episodes

A business podcast for the brave self-employed. Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines. Join fellow business-builder and side-hustler Kim...

Author

Kim Kerton

Category

Business

Latest episode

Aug 5, 2025

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Episodes

The Hardest Bit Is Seeing No Reward 30.10.2024

It’s in the hardest days, those spent working for no return, that an entrepreneur is built. This episode shines a light on the hardest bit of what you’re building - the bit when you’re getting no reward.  In this episode your host, Kim Kerton, shares a perspective on this important phase of business building to help you through it, because this part sucks and you deserve to be celebrated for worki...

Part 2 “There Are Little Steps and There Are Important Signals,” Melissa Reader Founder and CEO of Violet 28.10.2024

There’s no doubting that the experience of building your own business changes you, but there are some businesses that really are built to change the world too. The business you’re about to hear Part 2 of the journey of is one of them. Melissa Reader is building Violet, a company that is transforming the last stage of life by enabling us all to be a little better prepared for the experience of it....

Part 1 “There Are Little Steps and There Are Important Signals,” Melissa Reader Founder and CEO of Violet 28.10.2024

There’s no doubting that the experience of building your own business changes you, but there are some businesses that really are built to change the world too. The business you’re about to hear the journey of is one of them. Melissa Reader is building Violet, a company that is transforming the last stage of life by enabling us all to be a little better prepared for the experience of it. This conve...

Shitty First Drafts In Business 23.10.2024

If you have a new business or business extension idea that you’re spinning your wheels on for fear of it not being right or perfect - this is the time to get out of your own way.  In this episode your host, Kim Kerton, shares her shitty first business and the versions of this very show that she’d rather you not hear to remind us how we get in our own way, and how to get out of it.  It really will...

“You're Not Going To Get It Without A Bit Of Grit,” Kate Toon, Digital Marketing Coach and so much more 21.10.2024

From doing your marketing while learning how to market, selling while learning how to sell and leading while learning to lead, developing a business is a weird experience, and so finding authentic and valuable voices is paramount – which is exactly what you’ll find in this episode. Kate Toon is absolutely an authentic voice. And don’t let the name of her book, 6-figures While You Sleep , fool you...

Getting In Sight and In Mind 16.10.2024

If you want to grow your business and your brand - you have to stay visible. And if you live outside of a major market for your industry, that’s twice as important.  In this episode your host, Kim Kerton, shares some insight and actions on how she’s staying visible and growing her personal brand, business contacts and opportunities despite living regionally.  This podcast is here for you, showing...

“When It’s Tough, It's Time To Build Brand,” Ryan Kelly, Founder of Creative Natives 14.10.2024

It’s so easy to get caught up in the bigger picture of what we’re working towards in business. To struggle with finding the north star in the moment that keeps you focused, feeling valuable and like you’re building something. Especially when the environment around us feels noisy, unpredictable and a little scary. What we can control is how we show up for ourselves, and those around us. Ryan Kelly...

Going Back To Being An Employee Is Not A Business Failure 09.10.2024

If you’ve been running your business but an employee role has caught your interest - there is no failure in changing things.  In this episode your host, Kim Kerton, shares some insight gained from people doing just that, and why the rules of how you structure the business you do are infinitely flexible.  This podcast is here for you, to support you with your business building dreams by keeping it...

“Being Consistently Happy Is The Currency I'm Going Off At The Moment,” Nathan Soulsby, AKA The Dog Butler 07.10.2024

It’s the most random of personal sacrifices we make to build brands and businesses that doesn’t get nearly enough light in business conversations. In the dream of revenue growth, and often in the selling of the dream, it’s the true personal growth and sacrifice that gets pushed under the rug – but not on this podcast. You simply cannot separate entrepreneurship and personal work - and this episode...

You’re Not Rotting, Just Fermenting 02.10.2024

What happens when your body and mind is screaming at you to stop working on your business? To not do anything, make anything, pitch anything, just stop - but your income depends on it? Well sometimes you just sink into a big old hole and have to work your way out of it.  In this episode your host, Kim Kerton, lets you into her recent experience with a business rot in all its glory, and the perspec...

“Momentum Is Something We Underestimate In Business,” Fi Mims, Personal Branding Photographer and Educator 30.09.2024

Imagine letting the thought that you’re not creative / analytical / organised enough stop you from creating your own business structure that makes you feel stoked to get out of bed every day. Fi Mims, she’s a personal branding Photographer and Educator who you’ll hear all about in this episode, told herself one of these stories a long time ago – thankfully she wrote a new one. In Fi’s story of bui...

Why Whatever You Start Doesn’t Matter 04.09.2024

Would the you of four years ago recognise you today? What about the you who you might be four years from now?  In this episode your host, Kim Kerton, shares with you a reflection triggered by a photo taken over four yeas ago, and what she would say to that person now.  If you’re sitting on the fence about starting that idea you have, you need to hear this.  Connect with Kim on LinkedIn   Follow Un...

“Practice Stepping Through Fear Regularly In All Facets Of Your Life,” Nikki Williams, Founder of Mentwell 02.09.2024

Developing a business of any scale all comes down to personal growth. It will teach you things about yourself you needed to learn, break you down, build you back up, then get you doing it all over again – because what business owner doesn’t have another two or three ideas kicking around. Nikki Williams is sharing her business building story with you today, she’s the Founder of Mentwell which is a...

The Thing About Entering Awards 28.08.2024

If you’ve ever thought about entering your business for an award, but felt the ick, he fear, the “I don’t know what I’m doing here and probably won’t win” feels - this episode is for you.  Your host, Kim Kerton, shares with you her experience entering awards and some surprising upsides, and lowside, that came with it, which might just help you win your own.  This podcast is here for you, to suppor...

“For Anyone Who's Thinking About Being a Founder, It Might Be The Biggest Gift That You Ever Give Yourself,” Georgie Holt & Christiana Brenton, Co-Founders of Flight Studio 26.08.2024

The potential of what we can create when we just get moving is a factor of business building that never ceases to amaze with just the sheer possibilities of it all - this business story is exactly that. It's just what you need to feel more confident in taking a risk to start and keep backing yourself into whatever comes next. My guests today are onto their second business together in Podcasting, a...

A Little Story Of F’ing Up 21.08.2024

I’m sure you’ve had it - that moment where something that you’ve done in your business that’s so important to you, goes wrong, and your heart just sinks. It doesn’t matter how long we’ve been working on our business and what we’re passionate about, or how well we know the thing we’re working on, it’s unavoidable that occasionally, something f’s up - here’s one of mine for you.  Your host, Kim Kert...

“You've Got to Be Prepared To Give Everything Of Yourself If You're Going To Be Self-Employed,” Lisa O’Neill 19.08.2024

If there’s one thing we simply cannot sacrifice in building our businesses, it’s energy. Lisa O’Neill will blow you away with hers and her approach to prioritising it - unsurprising as she’s built her own business around the concept of harnessing energy, but her insights far from end there. She has an approach to and way of talking about self-employment that will have you nodding your head, or sha...

Finding Your Wins Amongst The Noise 14.08.2024

Not all days are roses in business, far from it, and if you’re finding it harder than usual to find the wins in the day to day - this episode is for you.  Your host, Kim Kerton, shares how she very nearly didn’t get an episode here for you at all. How the current state of play has taken a toll but how a very simple reframe can help make these moments feel more manageable, and teach you a little so...

“When People Drop Their Value, I Think It Speaks More To Their Belief In Their Work,” Raechel Whitchurch, Owner of Sure Thing Agency 12.08.2024

A refreshing and honest chat about building a small business, regionally, and all the chaos you experience along the way. This one has it all. The engaging Raechel Whitchurch, Owner and Head Booking Agent of Sure Thing Agency, is bringing you her business building story in this episode. In it she shares all about: Aligning work to family needs Knowing you want to work for yourself before knowing w...

Get That “Sit at the Front” Energy 07.08.2024

Sitting at the front means leaning into what you want for yourself - no matter what it looks like to anybody else.  If you’re looking for an energy shift, considering a change in your business or your life, and need to shift into that “sit at the front” energy, this short episode is for you. Your host Kim Kerton found something you have to hear about, it’s the kind of advice we need when the desir...

“We Only See The Success, We Don't See The Bit When They're a Nobody,” Lucy Werner, Hype Yourself Founder 05.08.2024

Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There’s just so many re...

The “Taking Time Off” Guilts 31.07.2024

Ever been really excited about taking a break, only to end up feeling guilty about not working on your business, and guilty for feeling guilty about not being present enough?  The endless internal conflict of shifting between life and business plagues us in the early stages of building our own thing, and pops up again in the growth stages, so how can we learn to reframe this uncomfortable feeling?...

“We Need to Serve Our Audience, Not Our Ego,” Andrew Griffiths, Entrepreneurial Futurist 29.07.2024

Business is a journey that will cross many evolutions - of yourself, of your financial situation, of your ideas - but isn’t it true that once you get that entrepreneurial bug, it never leaves! This story and conversation with Andrew Griffiths, Entrepreneurial Futurist, Author, Speaker and Educator, will remind you how incredible you are to be building your business – no matter how it looks or what...

The Money Story - Knowing Yours Could Change The Game 24.07.2024

If you’re in business, you’re thinking about making more money.  Cash flow, P&L, sales pipeline, it’s a constant cycle of thinking about how you can make more - but our ability to make money can face some tough inner adversaries.  Have you ever explored your money story?  Maybe you were always told that money doesn’t grow on trees, maybe you didn’t think the best of people who have money - the...

“When There's No Plan-B, You Just Have to Do It,” Kerri-Ann Hooper, Director of Carnelian Projects 22.07.2024

Some days it’s hard to imagine growing a business for 12 months, let alone 12 years, it’s all about finding the inspiration to put one foot in front of the other again and again and building into something you’re proud of. Kerri-Ann Hooper, Director of Carnelian Projects, knows this journey intimately. She’s a high energy human that exudes the positivity and commitment to self-mastery required to...

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