Underserved Economy

If someone asked you right now who your business is for and your answer is "everybody" — this episode is going to change how you think about your business. Trying to serve everyone is one of the most common and costly mistakes entrepreneurs make. And it almost always comes from a fear that makes complete sense: when you have been told there is not enough room for you, narrowing down feels like clo...

If you have ever been denied a loan, turned away from a program, or told — in a hundred quiet ways — that business ownership is not for you, this episode is specifically for you. Week 6 of the 52 Weeks to Launch series names exactly who the Underserved Economy is built for: New Americans, minorities, women over 40, people with disabilities, and justice-involved entrepreneurs. Not to define what yo...

Discover how your money story —shaped by upbringing, culture, and financial experiences—impacts your business decisions and growth. In this episode, we explore financial trauma, behavioral money patterns, and the psychology of money to show why many entrepreneurs struggle with pricing, budgeting, and investing in their businesses. Using real U.S. data on income, wealth gaps, and economic status, w...

In Week 4 of 52 Weeks to Launch , we slow down and get clear on one of the most important foundations of sustainable business: your WHY and your vision . If you’re building a business while navigating financial stress, burnout, or uncertainty—this episode is for you. Inspired by Start With Why and grounded in real-world financial realities, this session helps entrepreneurs: Clarify their deeper pu...

Are you starting or rebuilding a business and feeling overwhelmed by where to begin? In this long-form lesson, I break down the Business Model Canvas in a way that’s trauma-informed, culturally relevant, and accessible for the underserved economy. The Business Model Canvas is a one-page tool that helps you clearly see: • Who you serve • What you offer • How money flows into your business • What yo...

Thinking about starting a business but not sure where to begin? In this video, we explain the different types of business ownership including entrepreneur, sole proprietor, partnership, small business owner, and startup founder. You’ll learn: How to become a business owner The difference between entrepreneur vs small business owner Which business type fits your life and goals This video is beginne...

This episode delves into the concept of the underserved economy, focusing on the inherited economic trauma faced by marginalized communities. It discusses the historical context of economic instability, the impact of systemic inequality, and the potential of entrepreneurship as a means of healing and liberation. The speaker emphasizes that individuals are not to blame for their financial struggles...