Underdog Podcast

In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next. - Y...

2025 tested everything — patience, belief, cash flow, execution, and grit. In this episode, we break down the real lessons from 2025 and give a raw, honest look at where we’re headed in 2026. No sugarcoating. No fake motivation. Just what worked, what didn’t, and how being coming from nothing forces you to build smarter, tougher, and more disciplined. If you’re building something from nothing — a...

Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes sto...

In this episode, we dive into two Q & A's submitted through the Club App and then we talk about our current personal endeavors of Joey planning for a world record ruck attempt and Dylan's prep for his first bodybuilding show. - You can follow us on social media @underdog_brand on Instagram , @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast...

Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL). - You can follow Noah @szred25 on Instagram You can follow us on social media @underdog_brand on Instagram , @underdog_brand...

In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building s...

In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable...

We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life. - You can follow us on social media @underdog_brand on Instagram , @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets,...

In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs.  We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent. To wrap it all up...

In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and...

In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice. We talk about: What it feels like when the game that shaped your identity suddenly ends The mindset shift that comes when your routine, teammates, and purpose change...

In this episode of Behind the Business, we dive into Greenlight Maine , the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog  prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on. - You can follow us on social media @underdog_brand on Instagram , @underdog...

In this episode of Behind the Business , we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram , @underdog_brand  on TikTok and The Underdog Brand on YouTube...

In this episode of Behind the Underdogs , we sit down with Seth Stovall to uncover his incredible journey from the adrenaline-fueled world of motocross to becoming a competitive CrossFit athlete. Seth shares how his early start in the gym at just 12 years old laid the foundation for his fitness journey and how joining a CrossFit gym as a freshman in high school introduced him to the power of commu...

What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor. You can fol...

Max Baggio’s journey is one of constant reinvention. Starting as a young ski racer, Max developed a passion for pushing limits on the slopes. That same drive led him to the gym, where he discovered a love for progress and strength. When his skiing career came to an end, he found a new identity on the rugby field while studying sport science at university. Now, Max has turned his relentless ambitio...

In this episode, we pull back the curtain on our latest production and share everything we learned along the way. From unexpected challenges to major wins, we break down the process, what went right, what didn’t, and the lessons that will shape our future projects. Plus, we share a hilarious story from behind the scenes. Whether you’re chasing your own goals or curious about what goes into making...

In this episode of Behind the Underdogs , we explore the art of staying optimistic when the odds feel stacked against you. From the inevitable rejections and failures in business to the lessons learned from the sports world, we dive into the universal truths of perseverance. Hear real-world strategies for pushing through tough times, embracing failure as a stepping stone, and finding strength in t...

In this episode of Behind the Business , we dive into the ins and outs of Underdog's upcoming production run. We discuss how this run differs from those in the past, the challenges we've faced, and the invaluable lessons we've learned along the way. From refining logistics to navigating unexpected obstacles, this episode provides a behind-the-scenes look at the growth and evolution...

In this episode, we sit down with Trevor Gelder, a lifelong athlete whose journey from football to becoming a VP of talent management is anything but ordinary. Trevor opens up about facing a career-ending injury, shifting his focus to new goals, and building resilience through fitness. We discuss his career path from kinesiology studies at ASU to his surprising entry into the recruiting world, whe...

In this episode, we sit down with Bryan Schopieray, a seasoned athletic trainer with a passion for helping athletes overcome both physical and mental challenges. Bryan shares how his journey shifted from mechanical engineering, inspired by his dad's business, to the intricate "machinery" of the human body. Growing up with a pro racquetball player as a brother and racing motorcycles...

In this episode of Behind the Underdogs , we sit down with Jayson, a former D3 football recruit who felt a higher calling and joined the Marine Corps back in 2005. His path as an entrepreneur saw him start an agricultural business and open his own gym before finding his true passion in OCR (Obstacle Course Racing). Jayson reflects on the invaluable life lessons sports instilled in him, lessons he...

In this episode, we dive deep into the relentless hustle required to continue to level up. Starting with sending as many Instagram messages as possible each day, Joey shares stories of reaching IG message caps to build awareness. We discuss the importance of seizing opportunities without letting fear hold you back. We also run through how we are creating demand for UD at the store level, emphasizi...

In this inspiring episode of Behind the Underdogs , we sit down with Glenn Bowden to dive into his journey from troubled beginnings to fitness coaching and summiting Mount Everest. Glenn shares how his brother’s tough love led him to discover the transformative power of fitness, particularly calisthenics, and how the gym became his safe haven. We talk about his commitment to training, focusing on...

In this episode of the Underdog Podcast: Behind the Underdogs, we peel back the curtain on what it really takes to make it in business. This episode dives into raw, unfiltered moments, from our trip out to Andy Elliot's HQ to navigating rejection at in-store demos. We talk about how much of the entrepreneurial journey involves failure, hard lessons, and staying motivated when the odds are sta...