Under The Pallet Wrap

Should all warehouse operations be automated? It's a question that comes up in almost every conversation about warehouse operations — and the answer is almost always more complicated than the person asking it expects. In this episode, Keith Dupres and Dan Culverhouse dig into the reality behind the automation conversation. When it's the right answer. When it absolutely isn't. What happens when a s...

When demand drops, most businesses do one thing: cut. Cut marketing. Cut people. Cut costs. Move fast and hope it's enough. In this episode, Keith Dupres and Dan Culverhouse dig into what actually happens when the volume slows down — and why the brands that come out strongest aren't the ones who cut fastest. They're the ones who used the quiet period to fix what they'd been living with. From slow-...

You can acquire all the customers you want. If your operation can't support the growth, more customers just means more problems. In this episode, Keith Dupres and Dan Culverhouse get into the conversation most founders aren't having — the one about what's quietly bleeding your business while you're focused on the next campaign, the next launch, the next market. Fulfilment costs have overtaken mark...

What Happens to a Return After the Customer Drops It Off? A customer drops off a return. A few days later, a refund lands in their account. Simple, right? Behind that simplicity sits an entire industry most customers never think about. Dan Culverhouse and Keith Dupres pull back the curtain on what actually happens to a return once it leaves the customer's hands, the sorting, the grading, the decis...

Do you know what you are buying? — Brand, trust and the supply chain you never see Keith bought a Sony TV from Argos. He thought about the South London depot. He thought about Sony. He stopped there. He didn't think about where it was assembled, where the screen came from, the chips, the rare earth metals in the components. He's spent 30 years in supply chain and he stopped at the depot. In this e...

In this episode Keith and Dan confess to being the blocker - the very thing standing in the way of their own teams and projects. Every leader thinks they're helping. Most don't realise when they've become the problem. From staying at the office until 11pm answering questions nobody else could, to taking over an entire operation across another country for three months and not knowing how to stop -...

AI is coming for every industry. But is supply chain really at risk or is that just noise? In episode three of Under the Pallet Wrap, Keith and Dan get into the detail. What automation can and can't replace, why the humans who've done the job will always matter, and what the next generation of supply chain professionals actually needs to learn. If you work in ops, logistics or eCommerce - or you'r...

Supply chain. Everyone talks about it. Few people agree on where it actually starts and ends. In episode two Keith and Dan get into the detail — unpacking one of the most misunderstood questions in ecommerce and operations. Dan breaks it down to three questions every founder and ops leader should be asking before anything else: when, what and how much. Get those wrong and everything downstream suf...

Here, Keith and Dan get into the conversation they’ve been meaning to have for decades. They unpack the experiences, lessons, challenges, and moments across their careers that shaped how they think about supply chains, operations, leadership, and business today. It’s an honest, insightful, and grounded conversation about the realities behind the industry, the people within it, and why these discus...