Under The Number

Brent Peus Jr. is the Founder & CEO of Skybox: www.skyboxmedia.com Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/

For more than 40 years John Paxson has been a cornerstone of the Chicago Bulls across nearly every role in the game, winning three titles as a clutch point guard in Chicago's first dynasty, hitting the game-winning three that clinched the 1993 Finals, and adding a fourth ring as an assistant coach on the record-setting 1995-96 staff. He went on to spend seven seasons as a broadcaster before ru...

Ethan Rosenbaum spent his career in media before arriving at a conviction that's now reshaping how golf gets watched: YouTube is the new premium TV, and creators are the network. In this conversation he traces the path that led him to Source Golf, the first premium year-round YouTube golf network, and makes the case for why aggregating creators is a "cable 2.0" moment for sports. We...

Paul Rigault is the Co-Founder and CEO of the Døds Diving League, the competitive home of death diving, a freestyle aquatic sport where athletes launch off 33 to 43 foot towers, throw tricks in the air, and land for the biggest possible splash. What started as a 1970s pool subculture in Oslo is now a professional league pulling divers from over 30 countries, with a first full season on ESPN 2. I s...

Lewis Burik is the co-founder and CEO of DubClub, a content marketplace that connects sports betting experts, known as cappers, with the millions of bettors who want to follow their picks. https://dubclub.win/ In his second appearance on Under the Number, and the first repeat guest in show history, Lewis breaks down how prediction markets like Kalshi and Polymarket have reshaped sports betting, wh...

Barrick Prince is the Co-Founder of Creator Sports Network, a network of live digital content creators broadcasting live sports the way NBC, ABC, and Fox once built national reach through hundreds of local affiliate stations. A 20-year television veteran who was inside Twitch when COVID hit, Barrick breaks down the "Live Social Creator Window", a brand new category of broadcast rights hi...

Matthew Lloyd-Thomas led the acquisition of The Athletic at The New York Times. He helped turn the paper into the essential subscription bundle in the English-speaking world. He earned his first partnership by hanging with a founder's fittest guide on a brutal climb outside Barcelona. Now he is building Milky Way Park. I sat down with Matthew on site at his New York office to walk through the...

Gary Spitalnik has been to 26 consecutive Super Bowls. He co-wrote a song they still play at Madison Square Garden. He helped build Marquis Jet and Wheels Up, two brands that opened private aviation to a whole new market. Now he is building REAL. I sat down with Gary on site in New York to walk through the whole arc. We get into what the top of the market actually wants in 2026, why authenticity c...

Brent Peus joins Sid Balaga and Suraj Peramanu of The 4th Quarter at their studio in the Courtside VC office for a crossover conversation on building new media properties for the sports business crowd. The 4th Quarter (newsletter + newscast, backed by Courtside) and Under The Number (media property of Skybox) represent two complementary bets on what's next for sports business media. Recorded in Ne...

Get off the sidelines—subscribe to Under the Number on Substack: https://underthenumber.substack.com/ Carter Westfall is the Co-Founder and CEO of Natural Selection Tour (NST), the outdoor action sports platform he's building alongside snowboarding icon Travis Rice. Joined by guest co-host Matthew Jester (CNC Partners), Brent Peus unpacks how NST is counter-positioning against the X Games (now...

Devin McCourty is an analyst for NBC's Football Night in America and Westwood One. A 2009 first-round pick from Rutgers, he spent his entire 13-year career with the New England Patriots before retiring in March 2023 — winning three Super Bowls, starting 205 games, recording 35 interceptions, and serving as team captain for 12 of those 13 years. A four-time Walter Payton Man of the Year nominee...

Dylan Robbins is the Founder & CEO of Lucra, the software company powering interactive competition for brands like Dave & Buster's, Five Iron Golf, and Chess Kings. In April 2026, Lucra announced a $20M Series B led by ARK Invest — the firm's first-ever lead investment in a startup. On this episode of Under the Number, we cover: → Why ARK Invest led its first-ever startup round (an...

Dr. Jason Wersland is the founder of Therabody and inventor of the Theragun, the product that created the percussive therapy category. After losing his business to embezzlement, going through a divorce, and surviving a serious motorcycle accident, he built one of the most ubiquitous brands in wellness, used by pro athletes, training staffs, and households worldwide. On this episode of Under the Nu...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on Spotify: 🎥 Watch on YouTube: https://www.youtube.com/watch?v=zkKNhU71B2w 🎧 Listen on Apple Podcasts: Terrence C. Murphy Sr. is the Founder and Managing Partner of Synergy Sports Capital, where he leads the firm’s investment strategy, deal sourcing, and platform development. He is also the CEO and Founder of Terrence Mur...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/vQy-LALb9fU 🎥 Watch on Spotify: https://open.spotify.com/episode/7gQ1Fdx3ZQ7ZDPFiCSCSzc?si=cTX16Ru6QKOR1MUpd9zejA 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-golf-league-built-on-untapped-talent-grass-league/id1730764733?i=1000761282567 The Grass League is the world’s...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/Id5c2Hgnfuc 🎥 Watch on Spotify: https://open.spotify.com/episode/01s2wpeJrwOlM2w5TZ0480?si=AVc0pjPNSZWdRp4AHlBDLA 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/unlocking-1-3-million-players-ryan-girardot-ceo-of/id1730764733?i=1000760051581 Ryan Girardot is the Co-Founder &am...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/1hE13HJyx_k 🎥 Watch on Spotify: https://open.spotify.com/episode/6u3LWIwiZwzLshYThm49K8?si=XS_dTlOmQmu6wBF05VWDPQ 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733?i=1000757641478 John Stewart is the CEO & Co-Founder of Fastbreak AI. John is a s...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/xdJTDwskI8Y 🎥 Watch on Spotify: https://open.spotify.com/episode/2FnJjZsb1bjqpwgqZi9gcm?si=3ybJozooTZK3gPYXZ8RCwg 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/inside-the-%2456-billion-youth-sports-gold-rush-cameron/id1730764733?i=1000755113662 Cameron Korab is Founder of Yo...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/xU0paT6HniQ?si=AWcgZySVIIA5Ouv2 🎥 Watch on Spotify: https://open.spotify.com/episode/3mcJr0BCvI0trDA12qSLYy?si=hS40ospGSV27685zg8TNtg 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/redefining-how-athletes-give-back-kyle-rudolph-founder/id1730764733?i=1000753666019 Kyle Rudolp...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/tH3eTHUNPeA 🎥 Watch on Spotify: https://open.spotify.com/episode/3bZ2gELMbcniIBVaEEejQT?si=KJ5tshNDS-yUEznWypjyiw 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/unlocking-the-olympic-edge-in-nil-canopy-co-founder/id1730764733?i=1000751906673 Jack Liechtung is a sports media o...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/7AiTsAwzXMI 🎥 Watch on Spotify: https://open.spotify.com/episode/0wbR5QBKibT8oFdY51toa2?si=Ww8NPOD2R0euIWOrjaLcbA 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-untapped-tech-layer-in-a-%24100b-sport/id1730764733?i=1000750594039 Will Johnson is the Founder & CEO of Co...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://www.youtube.com/watch?v=j7qzNordlwE 🎥 Watch on Spotify: https://open.spotify.com/episode/74MIgZUkdFTWh5HVI4i3PB?si=GPBGGlMRSIq9SGaPh-iWRg 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-shocked-the-tennis-world-at-15-now-shes-a/id1730764733?i=1000748538913 CiCi Bellis leads the fir...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/50-9naPS2mU 🎧 Listen on Apple Podcasts: P. Ryan Petkoff is a dynamic leader, strategic advisor and consultant who partners with startups and legacy businesses to build solutions that create meaningful value. Ryan’s expertise as an operator and an advisor ranges from strategy development and exec...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://youtu.be/8zHCw2ff4WA 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/college-sports-going-public-parker-graham-founder-ceo/id1730764733?i=1000746374770 Parker Graham is the Founder & CEO of Vestible, a company that enables sports organizations to access global investment capital whi...

🏟️ Get off the sidelines ➡️ https://underthenumber.substack.com/ 🎥 Watch on YouTube: https://www.youtube.com/watch?v=zYVK9V1zJvQ 🎥 Watch on Spotify: https://open.spotify.com/episode/4McF8ybLtUC0JVC3PDNC6R 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/why-athletes-dominate-business-michael-moe-founder/id1730764733?i=1000744851394 Michael Moe is the Founder and CEO of GSV, a g...