Under the Influence with Terry O'Reilly

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. We know you want to list...

If you want to listen to this show about advertising  ad-free ,  subscribe here. “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one that challenged m...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we talk about hotel marketing.  Specifically, how some hotels attract guests by advertising specific  rooms . Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. We know...

If you want to listen to this show about advertising  ad-free ,  subscribe here. Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation. In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatri...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. We know you want to listen to all...

If you want to listen to this show about advertising  ad-free ,  subscribe here. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.  We know you...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their l...

If you want to listen to this show about advertising  ad-free ,  subscribe here. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. W...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the f...

If you want to listen to this show about advertising  ad-free ,  subscribe here. If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting wo...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk...

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network. Each episode will feature two Dave and Morley stories as told by Stuart McLean.  And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories. I have a story, too. The first time I met Stuart. Enjoy.  We know you want to listen to...

If you want to listen to this show about advertising  ad-free ,  subscribe here. To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth, giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Cha...

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history....

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New...

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the music business, and how Michael Jackson’s video&n...

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in t...

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising...

One our favourite episodes from our sister podcast,  We Regret To Inform You: The Rejection Podcast  is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus epi...

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajama...

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by  not  following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four. Plus, what show on ma...

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the hi...