Under the Influence with Terry O'Reilly

Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived withi...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative politi...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.  By the way, a few of those books aren’t even about advertisi...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be f...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine ho...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week we look at “Dynamic Duos”  - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s S...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the  Apostrophe Podcast Company . Apostrophe brings you  Backstage at the Vinyl Cafe ,   Surviving Life   with Survivorman L...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, Under The Influence listens to the  sounds  of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fasci...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at o...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the&nb...

We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the&n...

If you want to listen to this show about advertising  ad-free ,  subscribe here. It’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the bigges...

 So many things in our world are influenced by marketing.   This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.   It’s marketing hiding in plain sight.   Like the concept of jaywalking – born of marketing.   How marketing created the 10,000-steps-a-day health goal.   And how marketing was the inspiration for one of t...

This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence.  But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our  regular  episodes. But are so good, they are worth telling. We’ll tell an amazing story about the book Goodnight Moon. We’ll tell...

If you want to listen to this show about advertising  ad-free ,  subscribe here.  20th century movies and TV shows were dominated by the traditional “hero.”  With high morals and an ethical code of honour.  The 21st century has a different take.  Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.  Antiheroes are liberated from tha...

If you want to listen to this show about advertising  ad-free ,  subscribe here. For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gav...

If you want to listen to this show about advertising  ad-free ,  subscribe here. Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one abo...

If you want to listen to this show about advertising  ad-free ,  subscribe here. Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. We know you want to listen to all the ads in this show. On the off-chance y...

If you want to listen to this show about advertising  ad-free ,  subscribe here. Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by.   This week on Under The Influence, we look at the most creative billboards from around the world. We’...

If you want to listen to this show about advertising  ad-free ,  subscribe here. This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years...

If you want to listen to this show about advertising  ad-free ,  subscribe here. You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut N...

If you want to listen to this show about advertising  ad-free ,  subscribe here. There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace.  Sometimes, the way a product is marketed can...

If you want to listen to this show about advertising  ad-free ,  subscribe here. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll e...