Under the Influence with Martin Harvey

Certainty is a critical component of being successful. But to really create certainty takes more than faith. You have to put in the work to develop your understanding and application of the philosophy and paradigm that underpins chiropractic. This week Dr Don MacDonald joins Martin on the podcast. They talk about the importance of objective measures in creating certainty, polyvagal theory and the...

When you are communicating the value of chiropractic it's critical that you keep in mind the principle that emotion trumps logic! In this episode, Martin maps out how you can meet people's emotional needs BEFORE you meet their logical needs. He outlines Kahnemann's Type 1 vs Type 2 thinking (thinking fast and slow) and applies it to Cialdini's 3 steps to influence. The end result is you will know...

How would it be if all the new patients you have seen over the last year were still coming to see you? Imagine how much better they would be doing with their health AND how much busier your practice would be! Now I'm not saying there is something that you can do that will guarantee 100% retention. I am saying that focusing on retention is what most chiropractors would be best to do to grow their p...

Dr Ankur Tayal joins Martin to share his journey to being the President of the Scotland College of Chiropractic! Learn more about SCC https://www.scotlandcollegechiro.co.uk/news To register your interest as a prospective student leigh@scotlandcollegechirotrust.co.uk To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about To incr...

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” Steve Jobs To make a BIG impact you have to master the art of getting things done. You have to push through the difficult part between an exciting and promising idea and a finished project.  Dr. Ross McDonald is making a huge impact - he has a successful practice, runs the Edinburgh Lect...

To learn more about Heidi's research and resources: Chirosacademy.com (online learning academy) Therealitycheck.com (soon to become ChirosHub.com, this is the online resource library) Heidihaavik.com (books, posters, booking Heidi for talks) Research.chiropractic.ac.nz (support our actual research efforts directly) The studies mentioned in the program are: https://res.mdpi.com/d_attachment/me...

People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers!  In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how t...

Effective marketing is a key to you helping more people. There are so many people in your community that need your care and a well-executed marketing plan will help more people know, like, and trust you so that they seek your care. Dr. Angus Pyke is a chiropractor who has spent years mastering the art of heart centred marketing. In this episode, he shares what you need to do today to help more peo...

Would you like to get more referrals? If you're like most chiropractors you would LOVE to have a practice that gets lots of referrals. People who are referred to you typically 'get it', they're easier to work with, and having lots of referrals makes it way easier to sustain and grow your practice. In today's episode, I will map out why people refer (and why they don't), why the number of referrals...

The bottom line is your practice is a business. Yes, you are there to help people, but if it doesn't work as a business you can't help anyone. The challenge for many of us is that we have to wear so many hats; doctor, HR manager, leader, etc that the role of CEO of the business is often neglected. This means that, as a business, your practice is never as great as it can be. Dr. Billy Chow has a un...

The moment of truth is that moment when you present your recommendations. It's the moment they either say yes or no. It's a challenging moment because you, as a chiropractor, have different beliefs, values, and priorities.  Communicate well and it sets up a long-term win-win relationship. Communicate poorly and it can create negative PR, low follow-through, and dissatisfied patients/ clients....

Would you like to have a practice full of people who love what you do and you love seeing? Dr Alison Asher has created exactly this type of practice. It's a boutique practice. You can only start care if you have been recommended by another practice member. And she doesn't have a CA. It allows her the flexibility to do all the other things she does (coaches, reads, has an amazing family, and runs "...

One of the best investments you can make is to invest in your own development. You see when you improve or grow it not only helps you be more successful it also makes you happier! I have previously mentioned the development curriculum that I have used in my practice to help our team grow. In this week's episodes, I go through the key elements of it. You will learn the resources that can help you (...

This week's guest is Melissa Sandford. Melissa has been CEO of the United Chiropractors Association in the Uk for years, is an owner of a thriving practice, sits on two chiropractic college boards, trains chiropractic teams, and helps women in chiropractic live happier lives! In short, she is making a huge impact. In this episode you will learn what it takes to get a lot done while still having ti...

Whether you are an associate, have associates, or will in the future there is a simple 3 part framework that will allow you to have things set up to thrive. You see the reason that associateships don't work is almost always that they are not set up to be win-win. In this episode, I apply the ideas from Daniel Pink's book "Drive – The Surprising Truth About What Motivates Us " to show you how to se...

What if you could tell the 'big idea' in a way that went viral? That's one of the many questions that Dr Angus Pyke and I address in this episode. Angus is a great chiropractor, a genius at marketing, and an all-around phenomenal human. He is one of my closest friends and one of the people that I love learning from. We are part of a book club where we read a book a month then get together to talk...

This episode's guest is Dr Pat McMahon. Pat is a brilliant guy. Every time I get to spend time with him I come away with amazing insights into the art, philosophy, and science of chiropractic. He is one-half of the amazing Syntropy Chiropractic Training team and they are committed to creating the best adjustors on the planet. Martin and Pat talk all about what it takes to upgrade your adjusting an...

Dr. Arron from Perth contacted me asking about communicating chiropractic in social situations. It's a challenge for lots of chiropractors. In this episode, I go into a simple 3 part approach that allows you to elegantly communicate the value of chiropractic regardless of who you're talking to. To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.co...

This week's guest is Dr. Eric Russell. He is a deep thinker and a great teacher of chiropractic philosophy. Eric and Martin chat about who and what influenced him in his journey and the value of developing your understanding of chiropractic philosophy. To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily...

This week is a solo episode – Martin is taking a deep dive into Framing (pre-framing, post-framing, contrast). You will learn WHY it's such a big idea in helping people in your community connect with the big idea of chiropractic and HOW to use it! To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily Inter...

Would you like to have more clinical certainty in taking care of kids? Would you like to have more confidence in communicating the value of chiropractic for kids? If you said 'yes' to either of those questions you are going to LOVE this week's episode! Marin is joined by Dr. Dorte Bladt who has been in practice taking care of kids for over 30 years. She is an expert in training chiropractors throu...

Dr. Travis Corcoran leads the most impressive chiropractic practice team I have ever seen at Top Chiro in the Netherlands. He is also a DEEP thinker and an advocate for the value of logic in thinking more clearly about life (and chiropractic)! He runs a great Facebook group "Veritas Vos Liberabit" which is a phenomenal resource if you want to improve the quality of your thinking. He has written a...

A true patient-centred model of care is one where the most important consideration is the patient's needs. In chiropractic, this means giving people choices in how they participate in chiropractic. Retention then (how long people stay with you) is arguably the best measure of how well you meet their needs when they come to you as well as how well you are able to connect them to a bigger picture of...

Successful people do things differently. It's also clear that successful people have different beliefs and attitudes that determine what they do. In this week's episode Craig and Martin map out the keys to success regarding mindset. To learn more about Craig and his coaching check out https://www.chiropracticflightschool.com.au/under_the_influence To learn more about Martin's approach to the First...

Re-exams are a critical way to get clinical feedback. They are a natural pause point where you can evaluate how a patient or client is responding and map out the path ahead. Done well they are the cornerstone of your retention. Done poorly (or sporadically) and they leave people confused and questioning their need for care. To learn more about Craig and his coaching check out https://www.chiroprac...