Under Oath: Revenue Takes The Stand

When Zach Ramey was hired, the goal was modest: 3 sales for $300K. The result? 32 deals. $4 million. Year one. In this episode of Under Oath, the revenue leaders at Rankings.io break down what it actually takes to scale—from staffing decisions to coaching philosophy to owning your pipeline in-house. CRO Zach Ramey, VP of Sales Cole Castleberry, and Senior Director of Sales Enablement Scott Knudson...

You’ve done the calls, followed the script, hit quota a few times. But still—something’s missing. This episode is for the reps stuck in the middle. The ones who should be crushing it by now… but aren’t. The Rankings revenue team—Zach Ramey (CRO of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Sr. Director of Sales Enablement)—pull back the curtain on what actually separates good pro...

AI is in every tool. We’ve hit peak saturation. But for sales leaders, the real question is: Does it actually generate revenue? We know you care about: More calls. Better follow-up. Higher conversion. Lower burnout. In this episode of Under Oath, the Rankings.io revenue team puts AI on the stand. Host Scott Knudson (Director of Sales Enablement) is joined by Zach Ramey (Chief Revenue Officer) and...

If you're leading a revenue team and thinking about scaling outbound, this episode is a must-listen. The Rankings.io crew unpacks how they scrapped a $40K/month outsourced mess and built a lean in-house team that closed $4M in its first year—without bloated tech stacks or high-volume fluff. You’ll hear what actually moves the needle: hiring reps who can think, not just dial; creating outreach that...

In this episode of UnderOath, the Rankings.io revenue team tears down one of the most common beliefs in hiring: that traditional experience—job titles and résumé bullets—predicts success. Hosts Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) make the case for something different: lived experience, self-awareness, and the ability...

In this episode of Under Oath, Scot Knutson (Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) break down the blind spots and breakthroughs that come with merging sales and marketing into one revenue-driving force. This is not your average “alignment” conversation. From attribution chaos and dirty data to the psychological edge of branding inside the fu...

You’ve heard it before: remote teams can’t compete. Today’s episode rips that lie apart. In this episode of Under Oath, the Rankings revenue squad puts remote work on trial. Hosts Scott Knudson (Sr. Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Casselberry (VP of Sales) dig into how they’ve built a high-output, high-culture sales organization with zero offices and no hand-ho...

From extreme ownership to 1% gains, elite sellers know the real battle is beating who they were yesterday. In this episode of Under Oath, Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) take the stand to dissect what it really means to "crush the competition." From rethinking your competitor landscape to winning by selling belief...

In this episode of Under Oath, the Rankings.io revenue team dives deep into the differences between winners and losers in sales. Hosts Scott Knudson (Senior Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) share battle-tested insights from the frontlines of legal marketing sales. From the intentionality behind every call to the mindset that overcomes s...

Failure isn’t the end—it’s the fuel.  In this episode of Under Oath, the Rankings.io revenue team opens up about their biggest losses, toughest setbacks, and the lessons that turned them into elite performers and coaches.  From lost deals to missed promotions and everything in between, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Director of Sales Enablement) sha...

Dirty data, vanity metrics, and setting goals that scare you—in this episode, the Rankings.io revenue team breaks down how to track what really moves the needle. How do the best revenue teams measure success?  Hint: it's not “300 touchpoints” or vague pipeline goals. In this episode of Under Oath, the revenue crew at Rankings.io takes a hard look at the metrics that matter most when building and s...

When should you scale? How fast is too fast? And what happens to culture, accountability, and quality along the way? In this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (SVP, Revenu), Scott Knudson (Sr. Director Sales Enablement), and Cole Castleberry (VP, Sales)—tackle one of the most high-stakes topics in business: scaling a team. This episode goes deep into the mechanics...

On this episode of Under Oath, Rankings.io’s revenue brain trust—Zach Ramey (Head of Revenue), Scott Knudson (Director of Revenue Operations), and Cole Castleberry (Head of Sales)—unpack the modern buyer experience and what it takes to stand out in today’s noisy market. From brand perception to first-touch personalization, this episode dives deep into how to craft a buyer journey that converts—wit...

Choosing the right tech stack can make or break your sales operation. In this episode, we go under oath to dissect what a smart, scalable tech stack really looks like. From CRMs and automation tools to integrations and data hygiene, we break down the essentials — and the common mistakes that sink teams before they scale. Whether you’re building from scratch or cleaning up a Frankenstack, this one’...

In this episode of Under Oath, we put promotions on the stand. Are they a reward for performance, a tool for retention, or simply a political move? We cross-examine the good, the bad, and the awkward of climbing the corporate ladder. We break down setting clear criteria to avoiding title inflation. We share personal stories, debate how to balance transparency with discretion, and explore what real...

Hiring can make or break your team — so how do you get it right? In this episode, we put the hiring process on the stand. From standing out to spotting red flags (and green lights) in interviews, we break down what it really takes to hire top performers. Whether you’re scaling a sales team or making your first hire, this episode gives you the practical tools and tough questions you need to build s...

In this episode of UnderOath, we dig into one of the toughest tightropes in sales leadership: balancing autonomy with direction. How do you empower reps to own their process without letting standards slip? Where’s the line between trust and micromanagement? We unpack real strategies to create clarity without control, explore what it means to set a true standard, and share practical ways to build a...

In this kickoff episode, the Under Oath hosts Zach Ramey, Cole Castleberry, and Scott Knudson lay out the mission of the show: Pragmatic conversations about what actually builds and scales elite sales teams. You’ll get to know their backstories, how they helped doubled revenue in a year, and in their first ever cross-examination breakdown: is cold calling still relevant in 2025?