Uncooked

On today’s episode of Uncooked, I wanted to bring to you cultural insights that have been swirling in my head from reports I’ve been reading lately. Insights which pertain to how the pandemic has affected our behaviors and how brands should respond to the major shifts. We’re changing as people and brands need to know how. Rafael Sternbach-Le Noury from Talkwalker joins me as we d...

On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally, whether or not we should be doing workout routines at our desks. As the Associate Publisher, Gener...

On today’s episode of Uncooked, Wylie Robinson discusses why he created a new kind of performance blanket and why “active home” is the next trend you should have on your radar. Listen in as we discover how Rumpl is developing brand recognition based on design, how the company is redefining the relationship between home and outdoors, and how his company is connecting with superfan...

On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys...

In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overn...

The raw truth of a brand is always found in the origin story. On today’s episode of Uncooked, Howard Paul President and CEO of Benedetto Guitars reveals how they’ve taken Bob Benedetto’s legacy of craftsmanship into the 21st century. We’re discussing how to create an unforgettable brand among superfans who may never own a Benedetto guitar – the “holy grail&rdquo...

Success is less about skill and more about making something beautiful and different for the right people. On today’s episode of Uncooked, I’m sitting down with Ken Tomita CEO and Co-founder of Grovemade workspace accessories out of Portland, Oregon.  We go way deeper than the products he makes, as he shares his journey of following intuition and moving forward with zero expectatio...

Before reading on, you may want to check the privacy status of your Spotify playlist. On today’s episode of Uncooked, I’m continuing my conversation with Ben Zeidler as we discuss the problem with “happy washing” emotions in today’s marketing and the revelation  Nonfiction discovered while researching how American’s experience music. In this episode Ben div...

On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research. Do you like to bend research to your will? Or are you willing to see where the data takes you? On today’s episode of Uncooked, Ben Zeidler shares why his compa...

Today on Uncooked, I’m reflecting on the last few episodes, revealing key insights about Gen Z decision-making, brand identity, and why we need to connect with our audiences now more than ever. I’m also sharing how brands can help our audiences find balance between our digital lives and analog lives, as well as why a brand is more than a product or service and how we can articulate tha...

Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy and why the new defini...

What do a pencil, a folk singer named Woody Guthrie, and the Grapes of Wrath have to do with creating a cult-like following? In this episode of Uncooked, I’m speaking with Alex Poirier, Brand Manager of Blackwing Pencil Company and we’re diving into how they’ve created life-long fans by obsessing over quality and telling their brand story through their fans. Listen as Alex shares...

In the current social climate, brands feel the need to act but don’t know what action to take. In this episode of Uncooked, I’m asking marketers and agencies what brands need to do in order to become more human. Listen in as we explore the psychology of fear and anxiety, the importance of listening to your consumers, and how to create a deeper understanding of what your customers are e...

Gen Z already understands the impact of food goes beyond the adage “you are what you eat.” In this episode of Uncooked, I interview Gen Z about how their perspective on food is refreshingly different than previous generations.  In this episode  we cover everything from sustaining energy levels to environmental  factors, and get into the weeds on  reading labels, the...

What does a love of sweatpants have to do with marketing? This week on the Uncooked podcast I’m exploring the style habits of Gen Z and how we can use that knowledge to improve the way we communicate with them through branding. During this episode you’ll hear the origins of athleisure, how influencers impact buying decisions and my challenge to today’s brands in order to support...

Sometimes it's the outliers that fuel our ideas and take our work to next-level thinking . Welcome to the Uncooked podcast. I’m Jacqueline Lieberman and I’m here to help my fellow marketers, brand managers, and CMOs uncover raw insights not found anywhere else. In this episode you’ll hear a little bit about me and the questions we’ll be asking our industry along the way. Do...