Uncooked

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketin...

Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we’re here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between brands and consumers as well as how your organization can strengthen y...

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences t...

Over the past few months we’ve had riveting conversations with brands who have mastered the art of brand loyalty. We’ve discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week’s episode we&rs...

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loy...

Have you ever looked around and realized that you never wanted a moment to end? This week Chef Daniel Sabia returns to discuss how he cultivates those moments by understanding what his ideal client wants out of a food experience. He shares how he overcame the fears and uncertainties that come with entrepreneurship by focusing on his vision of a stronger community connected by food. Tune in to disc...

Why would you hire just any food catering company, when you can hire a team dedicated to building memories around three simple ingredients: wood, fire and food? This week I’m sitting down with Chef Daniel Sabia, founder of the full-service, farm-to-table experiential caterer called Wood Fire Food Company. He shares how he built a successful business through word-of-mouth, Instagram, and lett...

Shellise Josephs and Kadene Brown return to discuss how they created a product based on purpose and value for Black women. During our discussion, Shellise and Kadene share the importance of marketplace disruption, their desire to collaborate and other black beauty brands, and how to develop and navigate relationships with customers and collaborators alike.     Some highlights of what we...

Imagine always visiting a beauty counter, only to leave empty handed because there aren’t any products for your skin tone. Today I’m speaking with co-founders Shellise Josephs and Kadene Brown of the company they call BE.U.TYMRK.D. It’s an online marketplace that curates beauty products for black women, so they can be exposed to black beauty brands often missing in retail. We dis...

That urge to give your car a name or buy a dented product because it “looks sad” is the reason why companies invest so much time and energy into the personality of their brand. Today author Prince Ghuman returns to discuss how a compelling brand purpose is making room for smaller brands in the marketing landscape, what a celebrity endorsement can really do in terms of marketing appeal,...

Neuromarketing is helping brands understand the nuances of what consumers want by reading between the lines of what they say vs. how they act. My guest Prince Ghuman has literally written the book on how to navigate the brain patterns of consumers, and he’s here to tell you all about it. He is the c o-author of the fascinating book titled Blindsight: The Mostly Hidden Ways Marketing Reshapes...

The Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas return to discuss the process of developing a brand message and the role it plays in bringing a team together. Listen in as Jacqueline, Lyle, and Sam dive into the nuts and bolts of brand development, translating your idea from cool idea to actual product, and the most efficient way to communicate your ideas with your team.   About Lyle...

On today’s episode of Uncooked Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas, share how they customized their business model to meet the rising needs of non-traditional buying habits of today’s generation of consumers. Listen in as Jacqueline, Lyle, and Sam explore consumer needs vs. societal expectations, creating a business built on personal beliefs, and the importance of unde...

Season 2 of Uncooked begins with a behind-the-scenes conversation between our host, Jacqueline Lieberman and podcast production team member AJ Lund. Listen in as Jacqueline shares the most surprising insights from season one, why Blackwing pencils might beseeing a spike in sales, and how every product from makeup to canned peas has the potential to create loyal, loving fans. What burning questions...

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality st...

Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and considering t...

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is...

Today on Uncooked, I’m sharing key insights of the past few episodes and how brands are finding innovative ways to adapt and communicate with consumers today. Tune in to hear the highlights of conversations on Ember’s temperature-controlled mugs, why GreenPal is the Uber of Lawncare, and why you need to meet SUZY, the human face of Consumer Intelligence. We’ll also dive into my t...

On today’s episode Kristen Devinney, founder of Proud Ounces, reveals how company support for breastfeeding moms returning to work creates employee retention and needed diversity. Join me as we discuss real obstacles women face and how employers can engage with Proud Ounces to create a better environment. And finally, why it’s important to educate the very top of the organization as to...

Today I’m exploring key behaviors we adopted this year that are likely to be permanent and what they mean for brand marketers. And how we can already feel nostalgic for early quarantine days as the pandemic fog begins to lift in a #2020Rewind. Join me as dive into how relationships between personal and brand values are even more intertwined, and why we feel anxious about returning to “...

Today on Uncooked I’m exploring what brands are anticipating from “post-pandemic” consumer behaviors and the unclear promises of both lavish expenditures and a kinder, more grateful world. I also dive into the meaning behind Suitsupply’s bold “The New Normal is Coming” ad and highlight how Hotels.com is using humor to get us traveling again.    Am I th...

On today’s episode of Uncooked, we’re discussing traditional research versus the value of real-time consumer feedback, brands can quickly act on. Avi Savar, President of Suzy joins me to discuss how his research platform is helping enterprise level brands better understand people’s unmet needs by providing unprecedented, regular access to consumer panels. Listen in as we cover th...

Today’s episode of Uncooked is a spotlight on entrepreneurship. Bryan Clayton reveals how he matched thousands of small businesses to home owners needing lawn care service through Uber-like technology. No matter what business you’re in, this episode discusses the grittiness of playing the long game, the value of making customers part of the process, and why you should double down on wh...

On today’s episode of Uncooked, we’re discovering why personalization is the key to our brand-loving hearts, starting with a tech company that helps you maintain the perfect temperature for your favorite beverage. Jolene Abbott, from Ember Technologies,joins me to discuss understanding consumer pain points, why details show that brands truly “get” us, and how to approach ma...

On today’s episode of Uncooked, I’m summarizing the highlights and key insights of this year’s episodes so far. Listen as we explore the person-to-person marketing tactics of Benedetto Guitars, why Rumpl wants to be the “Nike of blankets” and a dive into how the events of 2020 have influenced our decision-making at the highest level in 2021.   You can listen to t...