Unconventional Business Podcast

What happens when two ADHDers record a podcast!? You get way more value than you bargained for, obviously! In this episode I am joined by Carol May - The Disruptive Health Coach - to talk our relationship with ourselves and how we eat. There are some rabbit holes along the way - for instance why gender roles are so problematic for children, how connecting inwardly is so important for the success o...

What is the opposite of self-sabotage (where we set out future self up to fail!)? And how do we access the opposite of self-sabotage, so we can set our future self up for success? Why is connecting with our future self so hard? Instead of my solo rambles this week, I am joined by Nici Gorman - The Sweary Spiritual Coach - to answer some burning questions about self-sabotage. We discuss the nature...

As a small business owner, especially those of us on our own, one of our biggest drivers is finding the right number of the right clients to keep our business flourishing. So what’s the simplest way to find and connect with the clients you’re looking for? In this episode I’m joined by the wonderful Rebecca Clark of Powered Up Content, a quirky-loving copywriter helping small businesses to build re...

How do you make your marketing channels work for you? In this episode I break down what marketing channels you have in your arsenal as a small business owner - and crucially, which you actually ‘own’ vs which could be taken away from your in the blink of an eye (or a block of an account!) This episode follows on from last week’s, where I talked about the best way to promote your small business wit...

We are more than our businesses, and one of our strengths as small or independent business owners is that connecting on a personal level with our network is much easier than it is for larger companies. Finding common ground and a shared interest or life experience is a powerful way to be remembered and recommended through business circles as much as social ones. In this episode, I am joined by Jam...

What happens when cash flow is not your friend?! Whether it’s when we start out or when we get to the point where we need some extra support - it can be tricky to know when and how to invest back into the business and what we are happy to trade instead of cold, hard cash. In this episode, I share some advice on how to make sure your investment - whether that’s time, money or trust - is well placed...

Everyone has a unique way of approaching the world that is a mixture of logic and creativity. You may not think of yourself as one or the other but the truth is we are all blend of both. It’s how we problem-solve, how we share ideas and information and how we run our businesses. In this episode, I am joined by Caroline Buist, a VA and copywriter who is on a personal mission to help creative busine...

Do people search for what you offer on Google, or are you one of the un-Google-ables too?! Marketing may look like an ever-changing beast, but at its core, it’s about connection. Connecting the right people to create the right solution. So what do you do if you're less 'Plumber' and more 'Holistic Therapist'!? In this episode, I’ll be using a handy analogy to break down one of...

Are you part of the corporate escape club!? When you ARE your business, it can feel like a constant battle between you as a human and you as the business owner the world sees - something many of us escaping corporate weren't emotionally prepared for! Finding the balance between vulnerability, authenticity, and embracing your own blend of magic takes time - and effort! In this episode, I am joi...

Launching - like any part of business - is not something that can be wrapped up in a simple 3-step process. It’s as unique as you are and often that is not talked about - until today! Yep, you guessed it, it's myth-busting time. Real talk coming up... In this episode, I’ll be dispelling some of the mystery of those golden launches we often hear about, along with showing you how you can find a...

Businesses - like everything else - thrive on connection. With so much advice out there driven by personal experience and opinion, how can you fundamentally make sure you are both giving and receiving the right advice for your business? In this episode, I am joined by Jeremy Jacobs from Cookie Jar Consultancy. We discuss the changing face of LinkedIn and celebrate the changing face of acceptance i...

Pricing is so much more than how much something costs. There are the practical elements - like time and experience, but also an emotional factor that can make it tricky to set your prices at any stage of your business. In this episode I’ll be sharing my journey to setting my pricing and how I approach it, along with breaking down the common tripping-up points, along with a dollop of suggested stru...

MLMs have been an accessible way to start a business with minimal risk for decades, but with it comes preconceptions that can be difficult to break through and embrace your business as your own. In this episode, I am joined by the wonderful Georgia Mulliss an ex-IT project manager turned aroma coach. We talk about finding your passion as a regular person who finds something that works for you, bec...

Starting a business is like stepping into an advice-fuelled firing range. Everyone has their tips, tricks, hacks and habits and it can be overwhelming to listen, learn and remember who you are in the centre of all this. In this episode, I’ll be busting some myths about what really works (spoilers: it’s not one size fits all) while helping you to find the big questions, missing puzzle pieces and fi...

50% of your audience are female. How much do you consider that fact when you create your products, services, marketing and content? And how do you appeal to women in an authentic, meaningful way, without patronising them? In this episode, I’m joined my the wonderful Amber Lee, a copywriter who creates original female-focused content, working with startups and new businesses, to help them get to th...

What do I post, where and how often?! Everyone talks about what you need to do to create content that's captivating to your audience and clients, but how about creating a process that's captivating TO YOU, so you can create & show up consistently!? Just imagine content creation… ...saving you time ...being enjoyable and fun …helping you get the clients and customers you really want! Ne...

The reality of owning a business is that you're gonna make mistakes! But what if there was a power in the mistakes you make? What if mistakes are actually great!? In this episode I’m joined by Alex Moore - copywriter and self proclaimed offer engineer. Alex helps client-based businesses stand out in crowded markets through the power of their offer. We discuss how embracing mistakes, rather tha...

How do you make a purchase decision - in life or in business? Do you ever feel pressured to buy something - either because you’ve got FOMO or you’re convinced it’s the best deal you’ll ever get? And how does this effect your feelings towards selling in your own business? In this episode I give you a very relatable analogy for ‘sales’, from a customer’s perspective. I invite you to reflect on how y...

Ever hear people bang on about automation and systems and think ‘yawn’? Well, you haven’t met these two yet! In this episode I’m joined by the wonderful Steph & Debbie from Stebbington Ltd. These two powerhouses help small businesses become more efficient to give them more time to do what they do best. And who doesn't want that!?  We talk about why hustle culture can get in the bin, #vanli...

If I don’t buy this course / webinar / product / programme my business will fail! If I don’t bag this offer today it’ll never be available at this price again! Sound familiar? Ever been there or thought that? Congratulations - you’ve been on the receiving end of bro marketing! In this episode I talk about what bro marketing is, how it works by triggering our fear responses, why it feels uncomforta...

When you're a solo business owner, the reality of selling a one-to-one service is that really... you're selling yourself. You're selling all the parts of you, not just the things you are 'officially' qualified to do. People don't just buy what you do, they buy the way you think and the way you make them FEEL. So like it or not, if you are a freelancer, contractor, or small...

Running a business is hard! No doubt. But when you start out, how do you ensure you're not running before you can walk? In this episode I'm joined by Stephen Jones of Coppertwig, sharing his experiences of starting out as a bespoke furniture maker.   We talk about how his approach is different from lots of other furniture makers, and what makes his pieces so special, as well as some of the...

Who are you becoming as you're pursuing your goals and dreams? Are you growing in love or moving away in fear? In this episode we’re joined by Avril Lobo, Wellbeing and Resilience Coach. We talk about high achievers experiencing burnout, focusing on who we are BEING as we move towards our goals (rather than what we are DOING) and why sometimes rest IS the key to peak performance. Please leave...

Niching is like marmite: you either love it or hate it! So what if I told you there’s a completely different way to look at it, that I guarantee will finally make sense to you? If ‘niching down’ feels difficult or like it could lead to a whole load of boredom, this episode talks you through a different take that is designed to feel inspiring and freeing rather than restrictive and dull! We’re goin...

If you've found yourself here, you’re probably a bit unconventional just like me. You like to do things differently. You don't just want to serve your clients and answer their problem, you want to dig underneath the symptom and solve the real problem they're experiencing. You're not happy with the status quo. You’re not afraid to stand up for what you believe in and you want to cha...