Unconventional Business Podcast

Are you tired of feeling stuck in the grind of building your business, like you're running on a hamster wheel? Meet Lu Castello, a business co-pilot with a mission to help six-figure founders escape the chaos and build stable, aligned businesses. Lu brings a unique approach, blending strategic planning with something much deeper: leadership, self-awareness, and even "decolonizing the brai...

Can nature really help an ADHD brain go quiet?! In this episode of the Unconventional Business Podcast, I am thrilled to be joined by Charlie Daly, to explore how embracing the great outdoors has been a game-changer for his ADHD-pinball-machine-brain. In this ep you’ll discover how kayaking, writing, and even a little bit of maths have helped him thrive not only in life, but also in his unconventi...

Money or time? Which is more important to you? What about the bigger question: why should you have to choose?? In this podcast episode, I’m sharing an unconventional approach to balancing money and time for business owners, particularly those with ADHD. I share examples of the two main types of business owners I tend to see in my work coaching ADHD Business Owners: working all the time for not eno...

Could sobriety hold the key to business success!? In this episode, I chat with Chloe Myers, a coach who helps people "take a booze break" to boost their businesses. Chloe shares her refreshingly unconventional perspective on sobriety as "the route, not the destination" to unlocking more time, energy, and confidence. We dive into the common myths Chloe has dispelled through her...

Is an ADHD diagnosis really worth it, in this age of endless waiting lists? Or is there another way? In this episode, I get into this question and so much more: what ADHD is, what it isn't, and my own ongoing journey to get an official ADHD diagnosis through the NHS system in the UK. While initially I felt the need for a "rubber stamp", the lack of a formal diagnosis has become less...

What does it mean to be highly sensitive? In this episode, I'm joined by Nina Khoo, the sensitive leadership coach. Nina first introduced me to the concept of being a highly sensitive person (HSP) - which low key changed my life! Nina provides a fantastic explanation of what it means to be an HSP - from processing information and emotions deeply, to being easily overwhelmed by too much stimuli...

What is branding? And why is it essential for your business identity? In this episode, I'm joined by the lovely Katie Cope from Keppel Leopard Creative. Katie helps female founders find, create and embrace their true personal and business identities through branding. Katie shares her incredibly unconventional path into the world of branding, from a background in events, animation, theatre, and...

Do you often find yourself running out of time? Is your to do list never-ending?! In this episode, I'm here to help you take back your time! ADHDers and neurodivergent entrepreneurs / business owners like myself face a tonne of challenges in effectively managing our time - but you CAN change your relationship with time. Honestly, guv! I introduce my super-powerful "TEA & TOAST" f...

Have you had a squiggly career path? In this episode, I'm thrilled to chat with Katie Newman - a fellow corporate escape artist! Katie transitioned from the corporate world to her own coaching practice, where she empowers entrepreneurs to embrace their unique paths. She shares her journey from striving for perfection to discovering the power of authenticity - plus the profound shift in her own...

What if the thing that’s “made you difficult” your whole life is actually the secret to building a business and a life you love? In this episode, I talk with Steven Shillingford, an unapologetically honest creator and marketer, about growing up with dyslexia, undiagnosed ADHD, and lifelong people-pleasing, and how all of that led to toxic relationships, drinking to cope, bankruptcy, and ultimately...

What can marketing and sales feel so icky as an ADHD business owner? In this episode, we get into it! I break down the uncomfortable "ick" that so many of us feel when it comes to promoting our businesses and where it comes from. As a neurodivergent entrepreneur myself, I share insights and strategies on how to embrace a more ethical, less icky, approach to marketing and sales. In this e...

Why is movement so bloody important for ADHDers?? In this episode, I'm thrilled to speak with Emily Doe, a movement and mindset coach renowned for her innovative approach to wellbeing. Emily and I delve into the power of movement for ADHDers - and how physical activity can help you connect with yourself on a much deeper level. Emily offers some simple, practical advice on how to integrate move...

What do you actually need to thrive as an ADHD business owner? (And what's just BS??!) In this episode, I'm keeping it real and sharing my pillars of ADHD business success: strategy, systems, and support. I walk you through how to create a bespoke strategy that plays to your strengths, the importance of systems to streamline your workflow, and how the right support is crucial for entrepren...

Do you nerd out over automation or does tech give you the heeby jeebies!? In this episode, I’m joined by Jon Cunningham, an expert in process and systems, to explore how smart automation can simply streamline those boring business tasks. Jon, a fellow ADHDer, shares his insights on making automation user-friendly and accessible - just the ticket for neurodivergent entrepreneurs looking to save tim...

What if being distractible isn't something you need to be ashamed of?! Whhhhhhaaat?! Listen up. Living with an ADHD brain isn't just about managing the hurdles, my friend; it's about understanding and working with your brain in a way that aligns with what it actually needs. In this episode, I take you on a wild ride through life with ADHD, diving into the concept of embracing your &quo...

How are body and mind connected - and how can that affect our health? In this episode, Rachael Kennard Wall from 'It's All About Health’ joins me for a deep dive into the world of holistic healing, uncovering how seemingly unrelated elements of our lives can be crucial in understanding and treating various health disorders. Rachael brings a wealth of knowledge in holistic therapies and sha...

Are you super-spiritual, super-cynical, or somewhere in between!? Are you In this episode, I’m joined by Nicola Paull, Spiritual Teacher and author of ‘Own Your Story’. Nicola shares some of her truly inspirational story, from the darkness of trauma into the light of discovering and developing her spiritual practice. Despite initially feeling cynical about spirituality, she talks about the near-de...

What is Rejection Sensitive Dysphoria (RSD) and how does it show up for business owners? As an ADHD entrepreneur, you face potential rejection from a variety of sources on a daily basis: clients, prospects, friends, banks - rejection could come from literally anywhere at any time! But what happens when your experience of rejection is particularly intense and hard to recover from? What can you do t...

Is it possible to reduce your hours and still pay the bills?! If you’ve ever asked yourself this question, this podcast episode is an essential listen! I run through your seven secret weapons when it comes to reducing your hours:  -the three essential mindset and belief pillars you need to successfully run a business based on a 24-hour week -plus the 4 practical steps you can take to start making...

What is the secret sauce of resilience? Toughing it out, getting in touch with your ‘soft skills’ or something else entirely? In this episode, I’m joined by Sam Griffiths - The Founders Friend - who helps people develop self-compassionate high performance. We discuss all things resilience - one of the most essential but potentially hard-won skills any business owner needs to develop. Sam shares a...

Is ADHD really a superpower? You might have heard the phrase “ADHD is my superpower” out of the mouth of someone recently diagnosed with the condition, then two seconds later you read a stat about how ADHDers are more likely to take their own life. With the recent explosion in diagnoses and relatable content sharing the reality of living with ADHD, it can get pretty noisy out there. So which is it...

What happens when you serve from an overflowing cup rather than just a full one!? Actual magic, that's what! In this episode, I'm joined by Jo Jerodene - the wealthy woman's self-worth, soul-guide & spiritual teacher. Forget 'a bit woo', we're going ALL IN! We talk about what happens when you truly learn to put yourself at the centre of your life and why bubble baths do...

Do you need to swap marketing for selling? I speak to a lot of people struggling to attract clients, so I’m hopping on the mic in this episode to bring it back to basics.  First up, I share my top tips to identify if you have an underlying problem and how to fix it, so you can ensure you’re selling the right product or service to the right people at the right time. If you have ticked all of these...

Is ADHD just another social media trend? In this episode, I am chuffed to bits to be joined by Kyrus Keenan Westcott, Social Media Influencer and passionate advocate of the mental health conversation, through his own late diagnosis of severe depression, anxiety and eventually ADHD. Ky shares his journey into social media, via a brutal injury that kept him stuck at home “before it was cool!’, plus...

What really works in marketing - and what doesn’t? Where’s the meat and what’s just fluff?? Welcome to Season 3. The Unconventional Business Podcast is back, after a (much longer than planned!) break. Don’t forget to subscribe to the podcast so you don’t miss an episode. In this episode, I pull back the curtain on what you really need to know about marketing, with some top tips and universal truth...