Unbreakable Brands®

In this episode, we talk all about strategic systems in business and why setting up these streamlined processes is key to a seamless business.  In this episode, we’ve conversed about: Ariana’s journey  What is a systems strategist and what they do Gauging when it is the right time to work with one Creating systems that allow you to take a step back  Resources & Links to Continue the Conversati...

Today, we are going to chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business.  In this bonus episode, we’ve conversed about: Why client retention matters  What can you actually do to retain clients How to build a retention strategy  Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz ...

In today’s episode, we dive into everything agencies and how Emma (she/her), owner of Right Hand Glam, built hers and continues to grow through the ups and downs of business.  In this episode, we’ve conversed about: Emma’s journey to starting her agency  Mistakes to avoid when starting to build your agency How to scale/account for ups and downs in business Why she is still the face of her agency  ...

Today we are chatting with Lindsay about burnout as an entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time.  In this episode, we’ve conversed about: Lindsay’s story and journey  What burnout means to her The connection of mind, body, and spirit Creating a wholistic life   Resources & Links to Continue the Conversa...

In the episode, we talk with Paulette Perhach, Author and Founder of The Writer’s Welcome, about her journey to her ADHD diagnosis and how it has affected her in her business. We chat about the struggles she has faced and how she has harnessed the strengths of her ADHD to create a successful writing and coaching career.  In this episode, we’ve conversed about: Her journey as a writer and getting d...

In this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three components that go into them: your visibility strategy, your market research, and your signature offers.  In this episode, we’ve conversed about: Where you content problems come from  Your visibility strategy  Market research Your signature offers Resource...

An inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open her own design firm. Learn how she defies th...

In this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment.  In this episode, we’ve conversed about: Allie’s background and what led her to offering all of her su...

In this episode, we sit down with The Karwells, two powerhouse women who've shattered the Airbnb glass ceiling by prioritizing guest experience over ROI. Tune in to learn how they've leveraged interior design and strategic planning to diversify income streams and build an empire in a male-dominated field. In this episode, we’ve conversed about: The KarWell’s story and how they got into s...

I am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand. Lauren Morgan, Esq. is the founder of Activated Law, a boutique law firm providing pre-litigation legal services for small businesses. She has been recognized for her work and was voted one of the "Top 10 Solo Firms in AZ".  Morgan is a hig...

I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven.  Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design. For more than three decades, Kelly and her team have...

I am so thrilled to welcome Samantha Hawrylack to the show today and we will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which leads to authority (plus how this is not your web designers responsibility- but they should be educated on implementing it). Samantha Hawrylack is the co-founder and CEO of SJ Digital Solu...

I am so thrilled to welcome Haley Slade to the show today and we will be talking about how to leverage psychology-backed copy for your brand. Founder of Slade Copy House, Haley has climbed the ladder in her industry writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been featured in Business Insider, The New York Times, CNBC, Refinery29, Nerd Wallet, and...

I am literally so pumped for this conversation today with Anna Wojtowicz, a incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision making that need to be happening while working with a business coach. Anna is the founder of The AW Creative, a business strategy firm for ambiti...

I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand.  Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching the feet of our entering customers to be able to run sales that influenced said customers to purc...

I am so thrilled to welcome Lindsay Rose to the show today and we will be chatting all about using manifestation to accelerate your brand growth. Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life and she now teaches people all over the world how to create the life of their dreams. Her passion is to educate people on the truth about...

I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success.  Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She is a sought after thought leader on style informed by your inner truth,...

I am so thrilled to welcome Terri Trespicio to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you . Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, “Stop Searching for Your Passi...

We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams.  How Taylor started working with entrepreneurs to protect their brands What emerging entrepreneurs need legally to start their business and have a website  Claiming your brand via trademarks and how to know if you need one The biggest legal mistakes Taylor sees new and old b...

Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million. I am so excited to dive into building wealth within your brand and business.  In this episode, you'll hear: Silvia's journey into working in wealth management How...

It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it any other way. But I thought since this is the first season of my podcast, I'd share with you abo...

I know, I know. This is ‘Unbreakable Brands’ and now you’re telling me mine is falling apart? Well, yes- you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode I am diving into 3 common brand breaking pit falls and how you can avoid them as you scale. Paulette: https://www.instagram.com/paulettejperhach/ Connect with Bethany: Agency Website:  h...

In the last episode, I shared the flow that rock solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy and  I know, we live in a world of VIP days, website in a week, these rapid kind of entrepreneurial services and there’s nothing wrong with that  for when you are just starting out.  But the f...

Let’s talk everything branding (or more accurately- your brand) If you previously invested in a photographer, website or branding and you have not seen an ROI, you are likely not the problem your order of operations is likely the problem. - and let’s talk about how we are going to fix that.  In this episode we cover: What is a re-brand and do you need one? Why brand strategy comes first Key indica...

A signature offer is vital to building a brand but that doesn't mean that every brand needs one. However, signature offers are generally reserved for entrepreneurs who want to be known in their industries, as thought leaders, change makers, or even influencers, and for a signature offer to work, you have to be the authority or expert in the room. Now how do you go about doing this? Well in th...