Unbreakable Brands®

Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you from being the bottleneck in your own business. In this episode, we’ve conversed about: Why most businesses fail to scale (hint: everything lives in th...

Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your prices. In this episode, we dive into the 3 essential priorities you need before raising your rates, and: The difference between high-end and premium clients (and why it matters) What approaches DON'T work for luxury markets How to market to high-en...

Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building trust with your audience. In this episode, we’ve conversed about: How podcasting serves as a powerful networking tool for entrepreneurs Using podcasts for le...

Today, we’re diving into what happens after your rebrand. Because here’s the truth: Branding and marketing go hand in hand. A beautiful brand doesn’t build a business on its own—it needs visibility, consistency, and smart marketing to do its job. So if you’ve just gone through a rebrand—or are planning one soon—the first 90 days matter so much . In this episode, I’ll break down: What to expect emo...

A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs. In this episode, we’ve conversed about: Transitioning from a nursing career to entrepreneurship What Emma learned in nursing that applies to entrepreneurship Being selective about brand collaborations Taki...

In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningful life. Here's what you can expect to hear in this episode : My early entrepreneurial journey and how constant hustling created a thriving business, bu...

What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of adventure, craft beer, and living life on her own terms. In this episode, we’ve conversed about: Recognizing Burnout and Misalignment Taking a Leap of Faith...

KP and Jessie share their experience in Bethany's mentorship program for designers and how it was the best investments they ever made for their business.  In this episode, we’ve conversed about: Why KP reached out to Bethany for mentorship KP's experience going through the mentorship program twice Expectations before the mentorship program What questions new designers should ask when con...

Understanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with Dr. Benah Parker. In this episode, we’ve conversed about: Being influential vs manipulating What happens when people don't feel heard, valued, and seen Treating people how you want to be treated vs more encompassing leadership Finding your busi...

Diving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business with Lisa Zahiya. In this episode, we’ve conversed about: Lisa's origin story of self-acceptance from dance to entrepreneurship How women entrepreneurs can reach their revenue goals and take care of themselves The role accountability plays in s...

Exploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche. In this episode, we’ve conversed about: Their origin stories from taking classes together to working together at InkPot Creative The challenges and successes of working together as a couple The power of a niche in business Overcoming the doubts a...

Service providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service. In this episode, we’ve conversed about: Cat's customer service origin...

Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez. In this episode, we’ve conversed about: The 5 things you didn't know about email marketing. Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates. The importance of knowing your cus...

Hear XayLi Barclay's journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera. In this episode, we’ve conversed about: XayLi's journey of pivots from beauty influencer to Camera Confidence Coach How to approach video if you're just sta...

In this episode, I'm going to share some invaluable lessons I've learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they'll offer some insights for your entrepreneurial path as well. Here's what you can expect to hear in this episode : Why I hire for potential, not just experience The importance of lear...

In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley. In this episode, we’ve conversed about: Behind the Scenes of ConvertKit's Rebrand → Kit The criteria for deciding when it was time to rebrand Addressing skeptism after a previously unsuccessful rebrand...

Bethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to your business, so it can grow into the next level of your brand. Resources & Links to Continue the Conversation: Learn more about Bethany Works® Design Agency: bethanyworks.com Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRAND...

In this episode of the Brandcend™ mini series, Bethany introduces two clients and their experiences working with her and her team, and the results they experienced. Resources & Links to Continue the Conversation: Learn more about Bethany Works® Design Agency: bethanyworks.com Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™ Download Our Case Studies ________ Secu...

The short mini series on Brandcend™ continues with Bethany talking about the nitty gritty of the offer. She introduces the flow of work from legal brand name protection and comprehensive brand strategy to creative direction and launch assistance. She also shares the team she has assembled for a cohesive functioning brand. Resources & Links to Continue the Conversation: Learn more about Bethany...

In this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many business owners to build their brand momentum, she noticed the same issues arise time and time again. In this episode, Bethany shares why she built Brandcend™ and the need she saw for a comprehensive approach to your brand. Resources & Links to Continue...

Have you ever felt like your testimonials don't actually tell a story of transformation? I got you. In this episode, I'm sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I'll tell you how you can use this in your marketing plan beyond a social post. In this episode, we conversed about: What q...

In this episode, we talk with Erin Claire Jones, founder of The Human Design Blueprint™, about human design in both life and work. We’ll also talk about the different types in human design and how to communicate what you need in business settings. In this episode, we’ve conversed about: Erin's entrepreneurial journey with human design The four human design types What your human design chart m...

We all know about the client referral loop - and while it's effect and important, don't leave your client generation to your clients. In this episode, I am sharing 3 of the top strategies for lead generation you can implement in your company right away, so you aren't relying on ads for your products or referrals for clients. In this bonus episode, we’ve conversed about: 3 top strate...

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your br...

In this episode, we talk with serial entrepreneur Hannah Nieves about PR and how you can leverage it in your own business. We’ll also talk about AI and how you can harness its power while staying authentic to your brand identity.  In this episode, we’ve conversed about: Hannah’s story of being a serial entrepreneur  What PR is and the different type of content we can use Where to begin and how to...