unapologetically epic

Today, we dive into four types of playground personalities and see how they mirror our roles at the agency. We have the supporting player, the chorus, the human-casted inanimate props, and the main character. Which one resonates with you?

We honor Richard Serra who bent the boundaries of sculpture, space and environmental capabilities who passed away at 85 last month. He had such an impact on my work serving as an inspiration of expansion and contraction as it relates to space. We reflect on the body of work left and if creating for design will lend itself to a legacy like his. 

This week we are exploring the art of more and refinement, expanding upon the ask of the brief and knowing when we need to do this from a creative solution perspective, and finally trusting your gut as a creative. All three of these elements are intertwined but so critical in the fight for creative.

Auden has been asking for a long time to use the microphone and to be on the podcast- my fun interview with my incredible daughter- we talk about design, art and so much more :)

This is our first video episode so yay! This week we talk about how you can use your creative powers to create more fantasy and more creativity into the world while fighting those who want to dim you including fighting against your own inner dialogue. We also look at how becoming a parent impacts you as a human- and thus a designer as well- for me it has meant finding my new light- because none of...

What is the role of a Creative Director in 2024? How do we as creatives navigate the new landscape making sense out of chaos to connect things into new solutions for our clients as we navigate new challenges? I think the path is still clear- focus on being great, have and maintain crazy high standards and expectations, be the light in this universe, focus on your creativity and have a clear vision...

I'm back baby! This is unapologetically epic- design exploration hosted by yours truly Cassie Clark-Ingram- to unleash the innovative disruptor inside of you- Let’s create something that changes everything.  Join me as we explore the weirdness of being a designer, a creative director and also a human.  This is the discovery process of 2024.  

unapologetically epic season one wrap up- we covered a lot of topics from creating your creative manifesto, you as a brand which I am and always will be an advocate of development and enhancement to- how to find your creative process- translate into a folio- what it means to have creative passion- how I predict trends- the process of concept to actualization- breaking rules and convention for auth...

Just grateful for all of life.

Three years ago we embarked on an epic adventure to create an unforgettable experiential moment for Toyota as the world saw cancelations to live events. We opened in four markets LA, Chicago, New York and Miami. Dripping of holiday spirit- designed and activated for the consumer to have an intimate experience with the brand and amazing product. This week join me as I walk you through the high leve...

Does anyone else suffer from project nightmares? We are talking full on reliving a project or trying to solve a project or living inside of a project. For me they started when I was in school- the act of solving project challenges during the duration of sleep was normal in fact if felt so real I would wake with the solution thinking I had solved it in real life. But lately project nightmares have...

Does anyone else have challenges with disconnecting? I think I am one of the worst offenders. I let my job take over my mind so many times- thinking about the next concept, the challenges, or the problems that need to be solved that I forget to breath- and so that is what this week is meant to do to remember to breath and disconnect so I can go back to being my whole creative self.

The joy of being able to share in the magic of make believe, of decorating and of course treat collecting.

Why has mediocrity and blandness taken over as brand truths? Join me as we talk about my thoughts on how to change the mindset work through the frustration and keep pushing brands to be their most authentic selfs.

Anyone else subscribe to superstitions? For me I have a few elements that I believe irrationally bring positivity or make me perform better. From my sage cleansing, red bracelet for warding off negative energy, or wearing or my favorite power necklace for presenting there are a few elements that have become part of my daily routine. What are your thoughts? Let's discuss.

Today we are exploring the awkward section of everyone's folio also know as the other section. It becomes a graveyard of ideas and in some cases has some of the most interesting pieces. Why do we do that to ourselves? And I am just as guilty- join me this week as I try to uncover the why. What should we do with these sections?

“Mommy why are we here?” Unpacking the most profound question by my tiny human. I believe we are here to spread love and joy. What are your thoughts? 

I am sharing my six creative hacks that I have learned over the years and that have helped me become a well rounded designer and director. 1. Stay curious 2. Be a sponge 3. Never believe anything is below your title 4. Refine your craft 5. Learn to be a great story teller 6. Cross discipline pollination is vital

Today we are unpacking the importance of photography and how it can serve as an inspiration source. Photographers are able to capture emotive, beauty, and effective story telling often times in one photograph. As designers our ability to translate with the same power is so important whether we are trying to composite a rendering, a layout on a page or tell a powerful story within a presentation de...

We are exploring my creative process of how an event is created, from the original concept, to creation with team, constructing and building it in my head and the many wonderful talented people it takes to make the dream become a reality- and of course letting it go.

Today we look at the untraditional approach of learning- as I break down the essence of Montessori- and my thoughts on independent learning as it relates back to design problem solving. 

Today we examine the depths of the awkward changes of a creative studio- how to handle elements beyond your control, how to embrace change in the team and how to inspire and mentor while building and answering the project briefs.

We are exploring developing a mindset to help navigate challenges, setbacks, and changes within the design industry. Embrace continuous learning, develop problem-solving skills, how to seek constructive feedback and developing thick skin, cultivate adaptability, how to manage time and prioritize, failing forward, how to cultivate a growth mindset, build a support network, how to practice self-care...

As creatives we need to ask why, we need to push because we are experts in our field. “This is the way we always do something” is not a good enough answer for me. Let’s have a creative revolution- questioning norms and traditions, break rules to create creative solutions that have never been done before. Who is with me? Let’s shake the tree-this week we explore how I try to live my life, inspire m...

Pee Wee Herman. The Vision. The Character. The Set Design.