Bright

Unapologetically B2B - leading the way to more effective, smarter marketing

Business EN ↓ 3 episodes

Welcome to Unapologetically B2B, brought to you by Bright. Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility. We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of. For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the...

Author

Bright

Episodes

Episode 3 – Test, learn and lead: Building AI-Ready Marketing Teams 24.09.2025 36:55

AI is dominating the conversation in marketing – but how do leaders cut through the hype, build confidence, and create teams ready to thrive in this new era? In this episode of Unapologetically B2B , Bright MD Zoe Merchant sits down with Rebecca Allen , founder of Pardalis and expert in responsible AI adoption, to explore how marketing leaders can embrace AI without losing sight of strategy, creat...

Episode 2 - How AI Can Support Marketing - From Strategy to Activation 26.08.2025 45:50

In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers. Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.

Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI 18.07.2025 38:58

In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI. Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI? We answer all these questions and more in this episode.