UN-Market Your Business

Remember when you were a child, you had to have permission to do pretty much anything at anytime. But you aren't a child anymore, you are grown and able to make your own decisions. However, that fact seems to be lost on some people because they are still waiting for permission to be awesome. Is that you? Well, I'm here to let you know that waiting on the sidelines is no longer an option, it's Go T...

When you're starting out in business or even wanting to next level what you are doing presently, you must sell. Without selling your products and services, you don't have a business. But what if you are known for the Freebies you give away? How do you go from "Freebie Sally" to charging what you need to make your business successful? WendyY Bailey has the answers, she even wrote a book about it, I...

For years we've watched online TV and not thought that much about it except to think that we need to create a YouTube channel. But now you have so many choices, so many places you can be and show off your awesomeness, but are you taking advantage of them? Today, I'll show you how you can get your own TV show on any number of platforms, use your existing content and rock your authority with your ta...

Podcasting is all the rage now, celebrities and everyday people alike are creating podcasts. I've used podcasting as part of my marketing plan since 2009, so it isn't new to me, I'm in it to win it! However, I think that most business owners fail to realize how effective podcasting can be for their business to help them become relatable and get the word out about what they're doing and who they wa...

Coaches, consultants, stylists, and chefs, to name a few service-based professionals all market intangible products. You can't touch the products or hold what they give you in your hand, but you can get results. That's actually what you are selling, results. Every magazine or self-help book tells you that, but what does that really mean and how do you get people to open up their wallet/purse to ac...

Facebook was in the hot seat in April and sitting before Congress explaining why they allowed our privacy to be compromised, but now they are in the "IN" with their new add-on Watch. If you don't know what that is, have you seen Jada Pinkett-Smith's new show Red Table Talk? It's on Facebook's Watch and it's causing quite a stir. But that's Jada, how can you harness this power and utilize it for yo...

It can be hard to be an entrepreneur, actually, it's pretty tough every, single, day. That is until you "make it." But until you make it, you are wandering and wondering when it will all happen. You grind every, single day. You hustle every single day, but you aren't making the strides you need to. Why is that? Today, I'm talking real talk about what it takes to be an entrepreneur and how you can...

"Fashion is an outward manifestation of our personality and beliefs," says my guest Erin Keam, of the Happy Wadrobe.  Erin’s always been fascinated with fashion, she’s also been fascinated with people. She’s worked in creative, people focused fields such as marketing and media, which required her talents in visualization, analysis, interpretation and presentation. Meanwhile, behind the scenes, Eri...

"You are not an island, but you probably feel that way. It seems that everything that needs to be done to bring in more business has to be done by you, all by your lonesome. That's a myth." That's a quote from my book, "UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting."  That is the start of chapter 10, "Collaborate." Well, you can't colla...

We've been talking about how to stand out and get more clients, so I figured that I would bring a guest on who is actually walking the talk. Alicia Couri, a Personal Branding Expert with a mission to create an elevated platform for her clients to stand out and “be seen and heard” as industry leaders. She helps her clients show up powerfully and gain visibility so they can attract more clients and...

Are you allowing your thinking to stop you or propel you forward? Today, I'm sharing my thoughts on how you can use your mind to get you the success you desire and always knew you should have. I'll share how one of my clients was able to meet someone she has admired for so long along with how my book tour is falling into place with the help of Divine Intervention. It's going to be awesome, so tune...

The secret to positioning yourself as an expert isn’t possessing a certain degree or writing a book. Everyone is an expert on their own experience, and publicist Kristi Dosh shares how to use your personal and professional experience to position yourself in your niche in a way that attracts not only publicity but also your ideal client or customer. Learn more about Kristi: Kristi Dosh is a publici...

I love going to live events, you can connect with people, learn alot and have a great time. But what about using LIVE, in-person events to market your business? Today, I'm sharing with you 4 ways you can use live, in-person events to market your business successfully. No, it doesn't mean that you walk around with a sign on your body saying "Buy my products!" You can do this in a fun way that leave...

Everything old is. . .well old. Things can be new again or they can just be new. What am I talking about? Your marketing, of course. Things that you did before, last month, last year, or even yesterday may not be working today. But we can change all of that, in an instant. Join me on a reflective journey of what I've been doing in my marketing, and how things have changed in the last year, along w...

I thought my LinkedIn profile was "the bomb diggity," but it wasn't, as I learned from the LinkedIn Professor, Tajuana Ross. I learned of her from another colleague and guest of the show Bernadette L. Harris, and boy was she on point. After scheduling my session with the LinkedIn Professor, I knew I had to make some changes and I did. Afterward, I invited Tajuana to come on the podcast and share w...

Nothing works better than your website to bring in a steady flow of clients and cash for your business, but lately, I’ve met several entrepreneurs that say they’ve ditched their website in favor of using their Facebook or Instagram account. Wait, WHAT? Obviously, those entrepreneurs are misinformed and being led down a path that’ll eventually cause heartache and headache. Let’s get real, social me...

Do you have a closet full of clothes and nothing to wear? Do you waste precious time each morning trying to decide what to wear? My guest today Beryl Pleasants, Chief Image Consultant with her company, Style with Aplomb has the answer for you. Beryl is passionate about helping entrepreneurs, business professionals, and people in transition who use their image to further their success. Today, she w...

If you are ready to create and manage your business-building podcast, you are in the right place. I've been talking about podcasting specifically for the last couple weeks, but in general for the last 10 years. Podcasting is awesome and the way that I have built 3 businesses to date. But who says there is only one way to do it? Today, we'll talk about the different ways to create your podcast and...

You don't have to be a well-known authority to start a podcast. Neither do you have to spend thousands of dollars, but what you do need is the need to get more clients. The kind of clients that not only want to buy your products and services but want to buy from you over and over again. Getting going with your new podcast isn't hard or expensive and I'll tell you all about it today.

"The better job we do at getting clear on who we are, what our gifts are, who our ideal customers are, what our offerings are, the better job we can do creating marketing strategies that actually WORK (and don’t waste time with all the ones that don’t)." That quote comes straight from my guest today, Katie Krimitsos is the Creator of Biz Women Rock. Katie and I will be chatting about how to do som...

Everyone wants more clients, right? but what if I told you that you can have more than clients, you can build relationships that convert to more than clients. What's that all about? Building relationships trumps getting more clients. Join me today as I share with you 5 steps to creating relationships that convert into more than just a client paying you once. You, and your client, can get so much m...

Does marketing your business using the ever-changing digital landscape of social media, social marketing, changing algorithms and permissions freak you out, just a little? I'm here to share with you that you can do it and you can market yourself confidently and create a business that shines a light on your gifts, talents, and abilities. Ready? Tune in and listen to Tracy Neely as she shares with u...

You have a zillion ideas. How do you know which one works and which one needs more work? Experience is the key. But where do you find this "experience?" Today, I'll share with you exactly how you can find the experience you need and how to take advantage of it so you come out on top everytime. Tune in to discover the shortcuts to success that really work.

Engagement, Engagement, Engagement is the name of the game for 2018. I've always said that marketing is all about focusing in on the KNOW, LIKE, TRUST factor, because that is the way your ideal prospects find you, follow you, and start buying from you. The best way to get your audience to know you, the real you, is to create and host webinars. Webinars shouldn't be scary or hard because they are d...

I totally love creating content to get out to the masses, but I dare say that most people do not. I know you don't hate it, but its one of those things you could probably not do, right? Wrong! What if I were to show you how to do content marketing your way; in a way that finds your joy, lights you up, delights your customers, and still grows your bottom line while delighting yourself as well? Hail...