UN-Market Your Business

In this solo episode of the UN-Market Your Business podcast, I'm pulling back the curtain on the full lead magnet system — not just the freebie itself, but every page and email that surrounds it. If you've been pouring energy into creating the perfect freebie and wondering why people aren't converting into paying clients, this episode is your wake-up call. A mediocre lead magnet with a...

Welcome to Episode 200 of the UN-Market Your Business podcast — and yes, I'm celebrating! This milestone episode dives deep into one of the most misunderstood tools in your marketing toolkit: the lead magnet. This isn't Lead Magnet 101. I'm addressing the strategic mistakes coaches and purpose-driven entrepreneurs make before they ever write a single word for their freebie — and exactl...

In this solo episode of the UN-Market Your Business podcast, Carol J. Dunlop breaks down the science behind the 7-second window that determines whether a website visitor stays or bounces — and what every coach and service provider needs to do about it. You'll discover what visitors are silently deciding the moment they land on your home page, what must be visible above the fold, and how to wri...

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop tackles a silent business killer that nobody is talking about: website shame. If you've ever cringed before sending someone your URL — or changed the subject when a potential client asked for your website — this episode names exactly what that feeling is and what it's costing you in real dollars. Carol breaks down...

In this engaging guest episode of the UN-Market Your Business podcast, host Carol J. Dunlop sits down with Valencia Holland — certified image consultant and founder of The Style Educator — to unpack the powerful connection between personal image and business success. If you're a coach or purpose-driven entrepreneur who struggles to get dressed, feels invisible in a sea of competitors, or wonde...

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals nine proven strategies to convert your existing website traffic into paying clients without spending another dollar on advertising. If you're tired of getting website visitors but no sales, this episode shows you exactly how to optimize your site for search, create compelling content that speaks to your ideal...

In this powerful episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals the 5 uncomfortable coaching conversations that every coach and purpose-driven entrepreneur must have—either with their clients or themselves. Discover why your content isn't the problem (your offer is), how perfectionism is killing your profits, why giving away too much free content sabotages your pa...

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares the crucial balance between supporting and challenging coaching clients to maximize their transformation results. Drawing from her experience as both a personal trainer and business coach, Carol reveals why being just a cheerleader isn't enough and provides five essential strategies for coaches who want to help thei...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals nine essential website security strategies that every WordPress site owner needs to implement. Discover actionable steps to protect your business hub from hackers, malware, and security threats that could take your site offline during critical sales periods like Black Friday. In this episode of the UN-MARKET Your...

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop reveals her behind-the-scenes secrets for creating and monetizing the Ultimate List Building Bundle. Discover how she turned a free bundle into multiple revenue streams while building awareness and growing her email list with engaged subscribers. Get all the links and resources mentioned in this episode at UNMarketYourBusiness...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals her proven 3-step recovery plan for entrepreneurs suffering from marketing burnout. Discover how to transform marketing exhaustion into a sustainable, profitable business strategy using bundles, summits, and signature programs that actually convert. SUBSCRIBE, SHARE & REVIEW Thanks for tuning into another epis...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals the critical importance of website loading speed and whether your site passes the crucial 10-second rule. Discover proven website optimization strategies, essential plugins, and actionable techniques that will keep visitors engaged instead of bouncing away. Learn how to transform your slow-loading website into a f...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals the hidden marketing mistake that's sabotaging your client acquisition efforts without you even knowing it - a lack of belief in yourself and your business. Discover how your mindset directly impacts your marketing success and learn five powerful strategies to maintain unwavering confidence that converts prosp...

In this special episode of the UN-MARKET Your Business podcast , host Carol J. Dunlop showcases the brand new website launch for DrJulee Hafner, owner of Doc Stress Busters. Discover the strategic website design process that transformed this functional medicine practitioner into an online authority and learn the exact elements that direct website visitors to convert into paying clients. SUBSCRIBE,...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop tackles one of the most requested topics from her audience - how to overcome marketing resistance and actually enjoy promoting your business. Discover proven strategies to shift your mindset from marketing-phobic to marketing-enthusiastic while building authentic connections with your ideal clients. Get access to all the...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop dives deep into one of the most debated questions among purpose-driven entrepreneurs: Is it better to focus on marketing strategies or mindset development? Discover the surprising truth about what successful entrepreneurs really need to thrive, and learn how to combine both elements for maximum business growth and sustain...

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals her unconventional summit strategy that generated $25,000 in revenue over just a few weeks. Discover how to host profitable one-day summits using live streaming technology, eliminate the overwhelm of multi-day events, and create multiple revenue streams from a single summit. Learn the exact framework Carol uses to...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals her proven strategy for building a successful business while using social media minimally. Discover how to break free from the content creation hamster wheel and use social media as a strategic tool rather than becoming enslaved by algorithms and endless posting schedules. Get all the info, links, and resources me...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews real estate expert Susie McDonald, who has appeared on HGTV's House Hunters International and specializes in helping foreigners purchase property in Mexico's Riviera Maya. Discover the real facts about buying property in Mexico, debunk common myths, and learn the complete process from someone who has li...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Dr. Lougenia J. Rucker, a transformational strategist, speaker, author, and book coach who helps faith-based entrepreneurs create generational wealth and legacy, who shares her powerful story of transformation and resilience. Get all the resources mentioned in this episode by going to UN-MarketYourBusiness.com/...

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Sierra Janney, founder of The Lighter Society, about trauma-informed marketing and content creation. Learn how implementing trauma-informed practices can help you build stronger connections with your audience, establish trust, and position yourself as an empathetic authority in your niche. Get the links to the resou...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop explains why email marketing remains essential for business growth and revenue generation. Discover a proven three-step system (Prep, Produce, Premiere) to build an effective email list that converts to consistent income, even if you're just getting started with zero subscribers. Get all the links and resources mentio...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews LaTrend Fleece, a visual branding specialist who helps entrepreneurs transform their vision into compelling visual identities. Discover how effective visual branding can capture attention, tell your story authentically, and convert prospects into paying clients. For more information about this episode and to ge...

In this episode of the UN-MARKET Your Business podcast, Carol Dunlop reveals her best UN-marketing strategy - a powerful trifecta of authorship, podcasting, and expert summits. Discover how these three interconnected elements can help purpose-driven entrepreneurs expand their visibility, establish credibility, and create sustainable revenue streams without depending on social media. Get all the re...

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Rene Padmore, who shares her innovative KAV model for effective teaching and learning. Discover how this powerful framework - built on Knowledge, Action, and Value - can help you teach anything effectively and position yourself as an authority in your field. Learn how focusing on helping others achieve their go...