Two Uteruses Walk Into a Bar

When your product disrupts a conservative category to fix what the standard of care has failed to solve, how do you approach commercialization — and equip reps to connect? We talk with Debbie Garner , President of FEMSelect, Ltd., and explore what it takes to enable sales teams, challenge the status quo, and lead customer journeys to fruition. We also touch on some of the obstacles faced by FemTec...

Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in? We have a very engaging conversation with Amy Millman , Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We...

Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility? In this episode, we talk with Dr. Anjali Malik , a board-certified breast imaging radiologist and trusted clinician voice online, abou...

From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? If so — how? We talk with Erica Gatlin , Director of Partnerships at CEG Agency and Founder of Mulberry Lane Social Influence, to explore the realities of influencer marketing — UGC, whitelisting, brand ambassadors, rea...

Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard. We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering w...

Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely. We talk with Tracy MacNeal , CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, par...

What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands? We talk with Ikram Guerd , General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices...

Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively? This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc . Together, we unpack...

In this short kick-off episode, we ( Gabrielle Svenning and Karen Flynn ) introduce ourselves, the podcast, and the reason behind it. We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership. We give a brief overview of this limited i...