Two Minute Business Wisdom

Bringing a new business into the world and keeping it alive is one of the toughest gambles a person can take on. The odds of business failure is high. Don't make the game any worse for you by taking on very unnecessary gambles around your business.

Your desire to save everyone will take you to a very dark place personally, and keep your bank account low professionally if you spend too much time trying to help clients not ready to help themselves.

Much of the advice you receive sounds like common wisdom. For a reason. But despite the how common on specialized the advice you receive is, if you can't use it, you can’t use it.

Having someone who can help you navigate your business can help you avoid the problems they occur within their first steps. But your first steps are still your first steps.

You don’t have the be a slave to your singular target audience. You do have to craft custom messages for each target you would like to reach and cannot send multiple message at the same time.

Regardless of the rezone you are letting them go, make the separation look like freeing them to do greater things.

It’s not just about pitching to investors in elevator rides. It’s really about selling you and your business to as many potential customers as possible.

Older workers have the availability, experience, and desire to serve that can fill your business' needs.

There is plenty of old standards given to aspiring business people that are completely outdated and useless. 'Buy low, sell high' doesn't count in that batch of bad advice.

If you are side hustling, taking a little business here and there from your competitors often goes unnoticed. If you are still small enough that this is the case, you should use it to your advantage.

When making hiring decisions, there are three important things to consider to ensure a solid hire: the candidate's general attractiveness, competence at their role, and passion for the job and company.

All books are judged by their covers, and products are judged by their packaging. Until the books or packages are opened to see if the over-hype was lived up to, or if the under-hype was a clue to a letdown.

Advertising is not otherworldly sorcery. An advertising campaign does a good job if it brings in more customers but transactions must be completed and payment collected to be ultimately successful.

‘Fairness’ is a relative concept that gets lost in comparisons to others. What is a fair cost for some is an outrageous ask for others, not necessarily because of the value of service but from the ability to pay. So, charge those with the ability to pay more a little more, so you can offer quality service to those who can use it but cannot quite afford a premium price for it. Yet.

A business works on the exchange of cash or other valuable items for a service or item of perceived value. And the people who work in and on your business are there because of a similar exchange based on the sense of the value of the tasks they are given and the other things they could do with their time.

In order to have a business, you must have it on paper. If you are starting off your business with no documentation, you are just creating a very labor-intensive hobby.

Define the roles of everyone involved with your business early, and their escape clauses if necessary and needed. Assume both, especially if you are working with friends and family.