Lancaric.me

two & a half gamers

Leisure EN ↓ 467 episodes

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

Author

Lancaric.me

Episodes

two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners 13.05.2022 50:53

This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/BKyjxR8t_qg Agenda 1:30 Correction of Admon stuff from session #14 6:20 Applovin bu...

two & a half gamers honest interviews #2 - Elena Egorova (Can you even M&A bro?) 08.05.2022 59:40

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #2. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps.   Felix Braberg & Elena Egorova   Youtube: https://youtu.be/BFfe9djd7g0 Agenda 1:30 Elena intro  5:40 About Flexion mobile  9:00 M&A process (How do you find companies? How do you approach th...

two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation 02.05.2022 57:06

This is no BS gaming podcast 2.5 gamers session #14. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube:  https://youtu.be/m8k9OhVghlw Agenda 4:40 Meta numbers 10:10 Rovio revenue increase & quart...

two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full analysis! 22.04.2022 1:00:03

This is no BS gaming podcast 2.5 gamers session #13. This week we’re starting a brand new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg ,...

two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide 15.04.2022 52:05

This is no BS gaming podcast 2.5 gamers session #12. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube:  https://youtu.be/5eHUepqV_zE Agenda 2:50 Metacore 20 million TV ads & 65 millions loss in...

two & a half gamers session #11 - How to increase game revenue by 35% with Narrative design 10.04.2022 54:46

This is no BS gaming podcast 2.5 gamers session #11. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič & Steven-Elliot Altman Youtube:  https://youtu.be/BjKFpDtcYzA Agenda 18:30 How to increase game reve...

two & a half gamers honest interviews #1 - Joakim Achren 31.03.2022 1:02:05

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #1. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Youtube:  https://youtu.be/wkEcGZ1-3So Matej Lančarič & Joakim Achren Questions: Why did you start elite game developers and not a new gaming studio? How can someone become a partner at Play Ventures? What are...

two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant! 25.03.2022 54:19

This is no BS gaming podcast 2.5 gamers session #10. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube:  https://youtu.be/SjtrJ1wG0I8 Agenda News 3:00 Netflix boosts mobile games approach with acquis...

two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A 16.03.2022 58:18

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #9. Let’s dive in. Youtube:  https://youtu.be/0swB8x-YB5U Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Agenda: News Ad monetization fundamentals AMA Ad Monetization fundamentals discussion: What’s the most important ad revenue metric? How’s eCPM calculated by ad networks? Which ad network is the most tru...

two & a half gamers session #8 - Game design fundamentals & AMA. When to kill a game? 10.03.2022 55:23

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #8. Let’s dive in. Youtube:  https://youtu.be/f_3GRQ8Wl-Y   Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Game Design fundamentals discussion: Remo asking questions Felix & Lanco answering then Remo using militant pessimism How to start with Game Design? Mobile industry vs Premium/ Indie games? W...

two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing 25.02.2022 1:04:29

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #7. Let’s dive in. Youtube:  https://youtu.be/cpR3YZBB5Us Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič   Special Guest: Nicolas Vereecke As NFTs, Crypto and blockchain gaming are filling up the headlines we are doing a special episode on the current state of crypto gaming - not the peak of November...

two & a half gamers session #6 - Supercell rant, why do fake ads work? UA fundamentals Q&A 19.02.2022 59:55

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #6. Let’s dive in. Youtube:  https://youtu.be/d_BDO5jnRTk   Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Google to limit ad tracking across apps on Android Google has announced new measures that will limit tracking across its Android operating system, following a similar move by Apple to introduce r...

two & a half gamers session #5 - Surprise crypto comments & How to tackle soft launch stages? 12.02.2022 1:08:27

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #5. Let’s dive in. Youtube: https://youtu.be/9lMdZqLlvvM Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič What is the point of releasing a new game or app to a restricted audience market in advance of a full launch? Soft launch stages I like to divide the soft launch into three stages: Technical, Retention, Monet...

two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective 06.02.2022 52:02

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in. Youtube: https://youtu.be/ivPbZqA62VA Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Soft Launching a Mobile Game Ad Mon Perspective What prompted me to want to talk about this is a Statisa article Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020...

two & a half gamers session #3 - Is Roblox evil mega corp or money making machine? 30.01.2022 55:45

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Roblox Steam hosts 55K Games vs Roblox 20 Mil “experiences” 47,3 Mil DAU Half of the users are aged 12 and under Current Market cap 38 Bil $ Roblox Cut 75,5% Roblox takes a 30% cut of every transaction on their platform Discoverability Robux Mini...

two & a half gamers session #2 - UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A 21.01.2022 58:44

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #2. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič UA & Creative trends / learnings from 2021 Main trend 2022 UA diversification Having Facebook as one and only UA channel is dangerous and the times when you could use FB up until the 1M monthly spend are gone. UA channel mix needs to be diver...

two & a half gamers session #1 - Casual intro, love/hate relationship towards predictions 2022 14.01.2022 54:34

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #1. A safe space for all of us & you as well. Bringing you the feel of a 4am conference discussion about the gaming industry. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Predictions?  Who will be the biggest winner in the mobile gaming ecosystem in 2022? Who will be the biggest loser...