Twisty & The Spizz (For Growth Focused Chiropractors and CA's)

Send us Fan Mail This article from Twisted Thots outlines a five-stage growth model for chiropractors aspiring to market leadership. It describes the progression from the initial "Spark" phase, focused on basic visibility, through "Builder" with system implementation and "Boost" involving scaling marketing efforts. The model continues with "Expansion," empha...

Send us Fan Mail The provided text advocates for chiropractors to move beyond traditional clinical interactions. It encourages a more authentic and "raw" approach by acknowledging that both doctors and patients are imperfect individuals. The author stresses the importance of genuine connection and commitment to patients, even when challenges arise. This involves stepping outside conventi...

Send us Fan Mail A chiropractic industry thought leader suggests a shift in how chiropractors measure patient retention and success. The author argues that traditional metrics like Patient Visit Average (PVA) and pre-paid care plans are outdated in today's volatile healthcare market. Instead, chiropractors should segment their patient base and focus on Lifetime Value per Patient Type and the...

Send us Fan Mail This source from Twisted Thots , a blog by a chiropractic growth coordinator, argues that generosity acts as a powerful business strategy and a form of marketing . The author shares a personal anecdote about frequently paying for group meals , emphasizing that this practice builds trust and fosters memorable experiences more effectively than traditional sales tactics. By focusing...

Send us Fan Mail Momentum, Control, and a Saturday Morning Mishap This source humorously recounts a personal anecdote of a painful sexual mishap to illustrate the dangers of uncontrolled momentum , drawing parallels to business and life. The author, a chiropractic growth coordinator, uses the embarrassing experience of a penile injury to highlight key lessons about the necessity of alignment with...

Send us Fan Mail "The Spizz Newsletter" uses Donald Trump's negotiation tactics as a model for chiropractors seeking growth. The newsletter contrasts Trump's strategies with what it considers the failures of Zelensky's approach. It suggests chiropractors can improve their practice by adopting Trump's methods for branding, presence, and negotiation. Key takeaways inclu...

Send us Fan Mail Twisty's resources emphasize the importance of community engagement through content that promotes local businesses and individuals. The "Community Content Guide" offers a cheat sheet of ideas, including features, giveaways, and shoutouts, designed to spotlight local establishments and community members. Complementing this, "The Spizz Newsletter" advocates...

Send us Fan Mail The Spizz breaks down The genius behind this CloseForChiro (C4C) ad lies in its reverse psychology and satire —it turns a negative review-style post into a compelling marketing hook . Flip the script, mock skepticism, and make marketing memorable, ultimately turning potential detractors into sales. It advises businesses to identify misunderstandings, lean into skepticism, and inje...

Send us Fan Mail This piece, written by "Twisty," reflects on the Buffalo Bills' loss and its connection to business principles. It uses the recurring theme of the Bills always getting "next year" to transition into the idea that success, in both sports and business, often hinges on "one more" effort. Twisty then introduces "Twisty's Testers," a ma...

Send us Fan Mail "The Spizz - from Twisty" presents a compilation of 42 life and business lessons written by Twisty, a growth coordinator for chiropractors, on the occasion of his 42nd birthday. These lessons offer unconventional wisdom spanning topics from client relationships and outsourcing to personal growth and sales strategies. Twisty encourages readers to embrace their unique qual...

Send us Fan Mail "The Spizz" promotes the idea of embracing playfulness as a method for overcoming challenges and achieving success. The author, Twisty, advocates for reframing setbacks, engaging in creative problem-solving, and viewing failures as learning opportunities. The text encourages readers to inject more fun into their professional lives, particularly within chiropractic practi...

Send us Fan Mail The Spizz Session podcast features Twisty interviewing Dr. Josiah Fitzsimmons, founder of Lucro, a bookkeeping platform for chiropractors. They discuss how chiropractors can use financial data, specifically the Profit and Loss statement (P&L), to improve their business. Dr. Fitzsimmons argues that chiropractors should focus on total profitability rather than profit margin, and...

Send us Fan Mail The Spizz emphasizes the crucial role of the front desk in a chiropractic practice's growth. It promotes a "Growth Maker" mindset, urging staff to avoid negativity and embrace a "YES...AND" approach when addressing patient inquiries. The core strategy involves validating concerns, reframing the situation, and proactively scheduling appointments. By providi...

Send us Fan Mail The provided text outlines a strategy for managing and enhancing one's online reputation, particularly for chiropractors and similar professionals. It emphasizes gaining control over reviews by collecting them independently rather than relying solely on platforms like Google. The advice includes engaging in local online communities, providing valuable information on platforms...

Send us Fan Mail The text presents an anecdotal account of how a potentially inaccurate statistic regarding plastic straw usage gained widespread acceptance. This allegedly led to the proliferation of paper straws as an alternative, despite the original figure being questioned. The author, "Twisty," uses this story to illustrate the importance of data accuracy and controlling one's...

Send us Fan Mail This article from The Spizz, written by Twisty, discusses how overthinking can hinder progress and suggests strategies to overcome it. The author uses the analogy of betting, specifically from a Super Bowl experience, to illustrate that not every decision needs to be perfect to be successful. The advice centers around trusting your ability to adapt, understanding that many decisio...

Send us Fan Mail This text summarizes notes from a presentation on building wealth through commercial real estate. The notes, attributed to "Twisty," cover topics like strategic planning when buying property, lease negotiation, and tax benefits. It emphasizes off-market deals, networking, and persistence. The document advises readers to actively manage their properties to increase value....

Send us Fan Mail Twisty from The Spizz identifies an internal "gremlin" that discourages individuals from pursuing growth. This inner voice promotes comfort and safety, often hindering progress with doubts and hesitations. The gremlin is particularly vocal at the beginning of new endeavors, preying on insecurities. However, the piece emphasizes that resisting this voice is possible and e...

Send us Fan Mail The Spizz's analysis of Buc-ee's success provides actionable business insights for chiropractors. It highlights Buc-ee's focus on creating a unique experience, branding ordinary aspects, and cultivating customer loyalty through gifting and merchandise. The author suggests chiropractors can enhance their practices by similarly focusing on exceeding expectations and t...

Send us Fan Mail Twisty's "When You Stay Aligned, Everything Grows" encourages readers to view their work as vital and indispensable. It uses the analogy of a power grid to illustrate the importance of maintaining alignment and providing essential energy to clients and teams. The piece emphasizes that practitioners are not optional extras but rather critical utilities. This shift in...

Send us Fan Mail The provided text explores the idea that mediocrity is a greater threat than outright failure. It posits that those who achieve "MEH-Success" risk complacency and abandoning their potential for comfort. The author argues that complete failure keeps individuals hungry and fighting. In contrast, moderate success can lead to a gradual decline and loss of passion. The text e...

Send us Fan Mail Twisty, in "The Spizz," argues against the notion of working less to earn more, particularly within the chiropractic field. He emphasizes a strong work ethic, drawing from personal experiences and anecdotes. He suggests that finding enjoyment and fulfillment in one's work, even in challenging aspects, is more sustainable than seeking shortcuts. The author shares his...

Send us Fan Mail Twisty's newsletter laments the decline of dinner parties, arguing this reflects a broader societal disconnection contributing to patient loneliness and impacting healthcare adherence. Twisty (The #1 Chiropractic Growth Coordinator) proposes that chiropractors foster patient community through small group gatherings and referral networks to improve patient care and practice su...

Send us Fan Mail This newsletter from a chiropractic growth coordinator, Twisty, discusses ChiroSales Engine , a program designed to improve chiropractic practices' sales. It then focuses on avoiding performance slumps by addressing issues like outcome attachment, avoiding self-reflection, and neglecting rest. The author uses the biblical story of Elijah to illustrate the importance of rest a...

Send us Fan Mail What if saying "no" could actually strengthen your client relationships? Join us as we navigate the art of "Tough Love in Customer Relations" with Dr. Anita, exploring how authentic communication and empathy can turn difficult interactions into opportunities for growth. We share personal stories, like a memorable encounter with a client facing financial hurdles...