Twins Talk it Up Podcast

How do you know what success looks like? How can you measure up and compare your organization's size, revenue and niche with other technology solution providers? What are the metrics your organization should know? Know the data and build with the data in mind. Peter Kujaw, Vice President and General Manager of Service Leadership, a ConnectWise Solution shares how important it is to understand what...

A good onboarding experience with new partners is crucial as it sets the tone for the entire relationship; and, helps to build trust and loyalty, while increasing the likelihood of a long-term retention. This could translate into producing advocates and evangelists of the community. AJ Adade, VP Onboarding & Consulting, ConnectWise, shares some thoughts on how focusing on the success of the pa...

The balance between technological advancements and preserving meaningful client relationships is vital to the overall success of any technology service provider. To ensure continued growth, there should also be a commitment to partner feedback. We sat down with Jeff Bishop, Chief Product Officer at ConnectWise, during the IT Nation Connect Conference to explore the transformative impact of AI and...

Instead of randomly building your network, what if we could create communities that helped everyone involved achieve their goals together? These intentional relationships can help accelerate growth and success through a common commitment to learning, encouragement and accountability. Pete Sorensen, Vice President Strategic Initiatives at ConnectWise joins us to help kick off IT Channel Summit and...

As a sales professional, you have to earn the right to ask questions. This is at the very foundation of being a great sales consultant. You do this by getting to know your prospect first. Keep asking until you uncover what really matters to them. Richard Harris, Founder of The Harris Consulting Group and co-founder of Surf and Sales shares how essential it is for every sales leader to earn that ri...

Why do relationships matter, and why are they essential for long-term success and growth? Trust is the foundation of healthy, thriving relationships, acting as the key currency that strengthens connections. Now may be an ideal time to conduct a "temperature check" with your current customers and strategic partners to assess and deepen these bonds. Chris Black, Chief Revenue Officer at Jolera, shar...

As workflows become more automated and the use of cloud and communication platforms becomes more commonplace, organizations are understandably more concerned about their digital security postures. Prioritizing protection and delivering responsible AI are expected. Doug Fisher, Senior Vice President and Chief Security and AI Officer with Lenovo shares thoughts on Lenovo’s responsible AI governance...

“Death to the Ticket!” This is the war cry from an organization shaking up the MSP community. When you increase the ability to service the needs of your clients, you increase profit margins while reducing both costs and stress. Matt Linn, Cofounder and COO of Thread shares an exciting update to support IT solution providers. Highlights include: When you think service delivery, think integrated cha...

For Managed Service Providers, sustainable growth is not just about increasing revenue; it’s about building a forward managed IT services model that adapts to their customers’ requirements while operating efficiently and increasing profits. There is an expectation of growth with a keen eye on managing costs. A strategy that many MSPs are implementing is that of aligning with industry partners who...

AI is revolutionizing how businesses reach their target audience. Additionally, new opportunities are unlocked to better understand and expand engagement with your consumers. Being able to connect at this level could mean an increase in referrals as well as customer retention. Jessica Koehn, Social Media Manager at ConnectWiseshares how AI can be used to optimize content and brand messaging, while...

Welcome back! This is Part 2 and a continuation of a conversation with Dr. Jafus Kenyatta Cavil on the importance of leadership within the shifting landscape of College sports. Highlights include: Significance of College Football Conference Realignment or as Dr. Cavill puts it, "the Conference Churning is real." Covid and the fight for Conferences to survive. Professionalism and careful handling o...

Sports have the amazing ability to bring people together. How has Covid, NIL and Media shaped the shifting landscape of college sports? There are not many who are able to masterfully speak on the intersection of sports and academic leadership as Dr. Cavil is able to on a multitude of platforms. Dr. Jafus Kenyatta Cavil is an educator, author, media personality and he serves as the Interim Dean and...

As an entrepreneur or the owner of a small business, how do you know if you have the right framework, processes and tools to stay on track and sustain success? You may be someone who is capable of wearing many different hats, but can you also keep up with compliance, changes in the law and with the advancement of technology? When should you bring in experts and resources to assist with the areas t...

When you consider the success of your organization, don’t fall into the trap of focusing on the Return of Investment without considering the impact of the Return on Experience. How have your investments into product development, sales, training and marketing impacted customer success? Customer satisfaction and their experience with you, your product and or service is what drives true success. This...

What differentiates successful channel partner programs from less successful ones? The entire fabric of the Vendor-Partner relationship hinges on agility, alignment of goals and to ensure the best possible partner experience. This is at the heart and foundation of the Lenovo 360 Global Channel Partner Framework. Pascal Bourguet, the Global Channel Chief & VP International Markets COO at Lenovo...

How can mastering soft skills equate to success for any leader or athlete looking to advance their career or profile? How can growth with interpersonal people skills, social skills, communication skills and emotional intelligence lead to effectively navigating complex environments and achieve amazing goals? Real estate entrepreneur, author and Founder of Soft Skills Sports, Luke Andrews shares his...

You’ve crushed the interviews and are now being presented with a compensation and benefits package. Should you accept the offer? Have you considered other forms of compensation, such as equity or stock options; or, additional benefits including severance, travel packages and milestone bonuses? Joining us is Devon Hennig, who shares how he helps leaders take the stress out of negotiating for the be...

Having a plan for how technology will evolve and being able to address the demands of a growing consumer base is essential if you want to remain a global leader. Success at this level means having a strategic planning process that factors not only trends, but also potential scenarios. This is looking 2, 3 or even 5 years ahead. Tom Butler, Executive Director of Worldwide Commercial Portfolio and P...

A recipe for any successful organization includes having a great product or service and an effective sales methodology with a forward thinking marketing approach. Core to sustainability and continued growth involves being able to maximize the lifetime value of your customers. Vic Kasoff, a VP of Partner Success for a national behavioral health company, speaks to the benefit of integrating a well-d...

Silence can at times seem uncomfortable and invite uncertainty. Does the speaker know what they are talking about; can they navigate and respond to challenging questions; why do they appear so nervous? How can silence be used strategically to your advantage? How can pausing for a brief moment, grant permission to 'soak' in what has been shared, set the stage for transitioning to the next point or...

How can taking time to reflect benefit your success journey? Effective leaders understand the value of self-reflection and actively incorporate it into their leadership practices. In this episode, we will delve into the importance of introspection and the impact examination can have on leadership development. Leadership is not just about guiding others; leadership is also about personal growth thr...

What should you know if you want to close 2024 strongly and ensure a great start to 2025? 5 Things to know plus a Bonus: 1. Know your numbers. 2. Know what your ICP values. 3. Do you need to refine your ICP? 4. Automate 5.Social Media The Bonus centers around a focus on inspiring your buyers and making the journey easy for them. Regardless of the responsibility level, every leader, team member and...

The combination of having to navigate the ever-changing tech landscape with buying behavior preferences is transforming how organizations go to market. Trends reveal the importance of being able to engage your channel partners and develop a thriving channel community. Jeffrey Taylor, Channel Strategy Leader at Lenovo lends his experience with building and supporting an innovative channel strategy...

What were your favorite moments from the Summer 2024 Olympic Games? It is amazing to see the world come together as these athletes strive and compete for Gold. It is inspiring to witness their dedication and to be captivated by the Olympic stories. What moments were your favorite? What are some leadership lessons from the Olympic Games we can apply to accelerate our growth and drive peak performan...

When you think about the future and growth of technology, start by looking at the numbers. The data reflects a more agile, faster and consumer centric approach to winning. What do the latest trends and data say about your business? What does it mean for how you should approach the market? We are thrilled to highlight our partnership with lenovo with a special series, beginning with our friend Jay...