#TWIMshow - This Week in Marketing

1. Meta Cancels Facebook’s F8 Annual Developers Conference As it looks ahead to the next great developments, both within the firm and for broader internet usage, Meta has announced that it will not hold its renowned F8 Developer Conference in 2022. This means we will have less insight into Meta’s plans – but then again, it is still running its ’Conversations’ business messaging event (May 19th). A...

1. LinkedIn Introduces New Features For Creators to Analyze Posts for Better Reach - Improved content analytics, new profile video features, newsletter showcasing choices, a subscriber bell for update notifications, and other new tools for creators have been introduced by LinkedIn. To begin with, LinkedIn is introducing more data to its existing Creator Mode tools to help artists plan and optimize...

1. Shopify Launches Linkpop & Other Features -  Linkpop, a link-in-bio solution from Shopify, enables artists and followers to instantly access and purchase promoted products. Creators on social media networks like Instagram may add the Linkpop link to their profile, and their fans will be led to a Shopify-powered storefront with just one click. Users who click the link are led to a selected s...

1. Sharing Pinterest Idea Pins On Other Platforms - If you want to improve your Pinterest presence, this could be a useful update. Pinterest has made it possible to download your Idea Pins for sharing to other apps, replete with a Pinterest watermark, as of this week. You can easily share your Idea Pins to other social apps by selecting the "FBStories" or "IG Stories" option in the sharing menu, w...

1. SEOPress WordPress Plugin Now Supports IndexNow - SEOPress is the newest WordPress plugin to support the IndexNow protocol, which notifies search engines when new or updated content is published. With a rising number of search engines, including Bing, adopting IndexNow, support from SEO tool providers is growing as well. Source(s): WordPress Plugin SEOPress Updated With IndexNow Support 2. Inst...

1. 4 New Things in Microsoft Advertising: Smart Shopping campaigns and Target ROAS for Shopping Campaigns are now accessible in 29 new regions, including 7 new markets in Latin America (LATAM). Last month, Microsoft announced the launch of Shopping Campaigns in Latin America, but these new shopping features will be accessible soon! You'll be able to expand your shopping campaigns to the Microsoft...

1.  Facebook Reels Available Globally -  Facebook is taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform's massive scale to capitalize on the popularity of short-form video content. Facebook Reels will include remix functionality to encourage trend engagement, while creators will also be able to post Facebook Reels up to 60 seconds in le...

1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Sto...

1.  Microsoft Launches “Cruise Ads” -  Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads.  Cruise Ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements. These ads can be triggered by queries like cruise name, location, length, and more. Cruise Ads use search intent and dynamically-generated elements to deli...

1.  Microsoft Introduces Portfolio Bid Strategies & Integration with Google Tag Manager - Microsoft Advertising said that portfolio bid methods are now accessible globally. The platform's automated Google Tag Manager (GTM) integration is now available to everyone. Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performin...

1. TikTok Launches 'TikTok Tactics' Online Course - TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make the best use of the platform for brand promotion and development. The new ‘ TikTok Tactics’ course is an ‘easy to follow, best-practice guide to advertising on TikTok’, which provides a range of lessons on attribut...

1.  Google Ads’ Updated Experiments Page - In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well.   This streamlined experiments workflow saves advertisers time by eliminating campaign draft creation. Similarly, the experiment sync feature is also a timesaver because...

1.  Open Enrollment For The Microsoft Advertising Partner Program Has Begun! - Open enrollment for the Select and Elite tiers of the Microsoft Advertising Partner Program will run from January through March. The opportunity to enroll at the Partner tier and begin unlocking benefits will remain available year-round. If you're ready to enroll but aren't sure what tier you qualify for, reach out to M...

1. Starting 1/19, Facebook Will Be Removing Some Detailed Targeting Options - Starting January 19, 2022, Facebook will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive. Although the options mentioned below are going away on January 19, 2022, campaigns will continue to deliver for about eight weeks after that, until March 17, 2022, which sho...

1.  Put Your Product At The Top Using Google Business Profile -  Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you mark a product as special, that product will be moved to the top of the products you listed in your Google Business Profile listing. 2. Like Bing, Does Google Have A Limit On Crawling Lo...

1.  Facebook Ads Manager Updating Campaign Objectives with Outcome-Driven Ad Experiences - Ads Manager objectives are being updated to help you choose the objective most closely aligned to your business goal. When you create a new campaign, you’ll choose from six, new objectives. Campaigns you create before the release of our new objectives will remain active and there is no need to make any chang...

1. Revisiting Microsoft’s 2021 Consumer Retail Trends Predictions - In early 2021, Microsoft Published Consumer Retail Trends Report and made five predictions for the year. Now according to a Microsoft report, all but one turned out as expected. 2. Instagram Publishes The Trending Topics For 2022 - Instagram wrote in the introduction to the report, “Next-gen audiences are consistently creating the...

1. Pinterest Predicts: The trends to watch for 2022 - Pinterest through its Predicts report provided an overview of where things are headed in 2022, based on Pin activity, in a range of business categories. They have highlighted 35 trends that it says are not trending yet but will be in the near future (Pinterest shared 30 trends last year). The trends range from make-up to fashion, to home décor,...

1. Shopify Shares BFCM Sales Figure - Shopify’s 2021 Black Friday / Cyber Monday data is based on sales by its more than 1.7 million businesses in approximately 175 countries around the world from November 25th 11:00 UTC to November 30th 08:00 UTC. 2021 Black Friday / Cyber Monday Global Highlights. Black Friday saw the highest shopping volume during the weekend, with peak sales of more than $3.1...

1. TikTok TV is Now Available in North America - TikTok TV app is exactly as it sounds – TikTok on your home TV. Users are able to log into the TikTok TV app with their existing TikTok account, ensuring your preferences are factored into the content displayed, while you can also search for content and creators via the Discover function in the TV app. The expanded viewing options could drive broade...

1. Snap Introduces Multi-Format Delivery - Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option. As explained by Snap: “Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objectiv...

1. Twitter Adds New Option to Let Non-Twitter Users Tune into Spaces - Twitter continues to build out its audio Spaces offering, this time with the addition of a new way to expand your Spaces audience, even among people who don’t have a Twitter profile. As Twitter explains, now, when you share a link to a Spaces broadcast, non-Twitter users will also be able to tune in, which will give you more wa...

1. New Tools In Facebook Group - During this week's Facebook Communities Summit, Facebook introduced new features to help group admins build the community they want, strengthen group culture and manage and sustain their communities. The most notable features are: Customizing the colors, post backgrounds, and fonts that display in groups, along with the emojis members can use to react to content. U...

1. LinkedIn Business Highlights from Microsoft’s FY22 Q1 Earnings - On Oct 26, 21, Microsoft announced Q1 FY22 Earnings . Included in the report on the financial performance were the following LinkedIn highlights:   In Q1 FY22, LinkedIn’s revenue was up 42% year-over-year (39% in constant currency). They’re experiencing a Great Reshuffle across the global labor market as people are rethinking not...

1. Pinterest Announces New Features - 'Watch' Tab and 'Takes' - Pinterest has officially announced its new, TikTok-like ‘Watch’ feed for Pin content, as well as a new ‘Takes’ response option for Idea Pins.  First off, on the new Watch feed , Pinterest is adding a scrolling, vertical feed of content to both align with the latest social content consumption trends, and provide a new means to discover...