#TWIMshow - This Week in Marketing

Get up to speed with the Digital Marketing News and Updates from the week of Mar 27-31, 2023. 1. Twitter Publishes its Tweet Ranking Algorithm - As promised by Twitter chief Elon Musk earlier in March,, Twitter has published its recommendation algorithm code on GitHub for everyone to see. Also important to note that Twitter hasn’t included the weighting info connected to each element - i.e. how mu...

Get up to speed with the Digital Marketing News and Updates from the week of Mar 20-24, 2023. 1. TikTok CEO Makes His Case To US Congress - TikTok’s fate in the US market is still unknown. However, TikTok’s CEO Shou Zi Chew’s appeared before the US House Committee on Energy and Commerce this week, in which Chew had the opportunity to present TikTok’s case, and convince senators that TikTok does no...

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023. 1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users will now be able to purchase a blue checkmark on Facebook or Instagram for $US11.99 per month on the web, or $US14.99 in-app, account...

Get up to speed with the Digital Marketing News and Updates from the week of Mar 06-10, 2023. 1. Reddit Shuts down ‘Reddit Talks’ & Twitter Is Removing Archive of Recorded Live-Streams - Remember Clubhouse? Clubhouse, at one stage, reached 10 million weekly active users, and had a $1 billion valuation, with many experts proclaiming it as a new paradigm, and the next big thing for social connec...

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023. 1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app , if he deems such a move necessary, amid ongoing security discussions around its potential connection to the Chines...

Get up to speed with the Digital Marketing News and Updates from the week of Feb 20-24, 2023. 1.  LinkedIn Released Five New Features - According to a post from Keren Baruch, Director of Product at  LInkedIn, here are the platform updates that will help your business: Going forward, you get to choose the content type your Activity section shows first. Last year, LinkedIn introduced the option to s...

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023. 1. Pinterest Has Refreshed ‘Pinterest Academy’ - Pinterest has launched its refreshed Pinterest Academy (originally launched in 2019) learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. Here is what Pinterest wrote in the announcement : “ W...

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023. 1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. By using the Masthead Ads, brands and advertisers c...

Get up to speed with the Digital Marketing News and Updates from the week of Jan 30 - Feb 3, 2023. 1. LinkedIn Now Lets You Add An SEO Title And Description - Publishing articles on LinkedIn? You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Here are the details on the 2 fields: SEO title: You have 60 characters to work with. Li...

Get up to speed with the Digital Marketing News and Updates from the week of Jan 23 - 27, 2023. 1. Key Takeaways From Microsoft FY23 Q2 Earnings - Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion.  LinkedIn revenue increased 10% driven by Talent Solutions and has once again seen ‘record levels’ of in...

1. Will Meta Account Center Make It Easier To Manage Your Privacy Settings? - Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place. The updated Accounts Center will include all of your info from all three apps - including personal details, passwords and security, and ad pre...

1. Start & End Dates For Google Algorithm Updates Are Approximate - Netizens have asked Google for clarification as to why there is an unexplained gap in start and end dates for Google Algorithm updates on what is published on Google’s official website and what is announced on social media.  John Mueller of Google replied on Mastodon saying, " It's hard picking a date for some of these (especi...

1. Will Links On YouTube Videos Help With SEO & Google Rankings? - There are SEO Experts who tells people to add links to YouTube videos (YouTube backlinking) because it will help with SEO & Google Rankings. John Mueller from Google clarified that links on YouTube video pages do not help get your content indexed faster or give you any extra benefit. Does this mean you should not put links...

1. Tweet View Counts Now Available On Twitter - On December 22, Elon Musk tweeted that Twitter will now show view counts (impressions) on tweets, providing everyone with more information about the reach. Previously, the account that published the tweet was the only one with access to the number of tweet views, also known as impressions, on Twitter. In my opinion, this is a double edge sword - Firs...

1. Reddit Launches Reddit for Business Website - Reddit’s launched a Reddit for Business website , which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote...

1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available: a.) All visitors - A list of users who visited your website in the past 30 days. b.)All converters - A list of users who converted within the past 180 days. c.)Smart remarketing list - A list of u...

1. LinkedIn App Now Allows You To Schedule Posts - According to LinkedIn “ We’re starting to roll out post scheduling on desktop and Android so that our creators can easily plan the content they want to share next, with iOS coming soon. This means you can schedule text posts, videos, and images up to three months in advance. ” 2. Pinterest Stops Creator Rewards Program - Pinterest has announced th...

1. Google’s Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues then Google will restrict or...

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish th...

1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are: Advanced Order Export For WooCommerce Advanced Dynamic Pricing for WooCommerce Advanced Coupons for WooCommerce Coupons plugin WooCom...

1. YouTube #golivetogether Feature Update - YouTube has announced that it’s opening up its ‘Go Live Together (#golivetogether)’ option to more users from next week, which will provide more creative considerations for your live-streams in the app. Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagem...

1. TikTok Publishes Holiday Marketing Guide - TikTok has published a new, 17-page 2022 holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok’s various ad options, and more. You can download TikTok’s full 2022 holiday guide here...

1. Highlights From Snapchat Q3’22 Earnings - Here are the highlights from the Snapchat’s Q3’22 Earnings report. Analysis is in the podcast.: Revenue increased 6% YoY to $1.13 billion in Q3’ 22.  Average revenue per user (ARPU) was $3.11 in Q3’22, compared to $3.49 in Q3’21. ARPU in US was $8.13 ARPU in ROW $.89 Daily Active Users (DAUs) were 363 million in Q3’22, an increase of 57 million, or 19%...

1. Facebook Retires ‘Instant Articles’ - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios , Meta’s ending support for Instant Articles as it works to better align with user preferences, which, increasingly, see vid...

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “ as useful, transparent and clear as possible. We’re not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and busine...