Tutoring the World with Sarah Capewell

In this episode, I’m joined by Lauren and Rachel, the powerhouse duo behind LARA Tuition, to talk about how they’ve built a thriving international tutoring business by combining their strengths and staying true to their values. We dive into their journey, lessons learned, and what it really takes to grow a global brand in today’s education market.

In this insightful episode of Tutoring the World , we’re joined by two powerhouse professionals in the international education space—Susan Fang, founder of UK Guardianship, and Sarah Kershaw, director of The September Consultancy. We dive into the critical role of building strong, trust-based relationships with education agents, and how those connections can lead to better student outcomes and bus...

In this episode of Tutoring the World , we're joined by Pascaline Thompson, a seasoned educational consultant with over a decade of experience in the UK's independent education sector. A postgraduate of UCL London and fluent in English, French, and Spanish, Pascaline has been instrumental in guiding expatriate families from France, Spain, and Belgium through the intricacies of the UK's private sch...

In this inspiring episode of Tutoring The World, we dive deep into Lucy Spencer's transformative journey from a disillusioned classroom teacher to the founder of Proper Education Boutique, a pioneering tutoring company working with ultra-high-net-worth families and international clients. Lucy shares her raw and honest story of transitioning from traditional education to creating a flexible, person...

In this episode we look at the importance of social proof, and my top tips for pricing, marketing and story-telling. We'll look at how charging more, is actually the best way to get new clients.    Get your free guide: How to attract high paying clients end educational agents.  https://www.aster.academy/premium-tutors-guide-page

Today I'm joined by Elise Conlon, Director of Admission, International and Domestic at private boarding school Moreton Hall in the Shropshire countryside. We talk about what it's really like in a UK boarding school for students whether attending as a UK resident or internationally. 

What's your unique selling point?   In this week's episode we talk about using storytelling to build an authentic brand. Showing your clients the person behind the service gives a glimpse of your passion and encourages trust, emption and engagement.   Take a look at WHY you need. to use storytelling to promote your brand and HOW you should do it in the right way.

Having a robust marketing strategy for your international tutoring business is essential if you want to succeed. In this week's episode Sarah explores the best marketing practices to use to ensure you reach your ideal audience.    Don't make the mistake of diving in without fully understanding where your audience will be looking. 

In this weeks episode Sarah dives into 2 essential concepts for working successfully in the Chinese market: Relationship building and mutual respect. 2025 Is the year of the snake and acknowledging this can make a positive impression. Grab a coffee and let's take a look at how we can navigate these concepts with ease

In this episode, Sarah explores the common questions Chinese families ask when selecting UK boarding schools for their children, the appeal of single-sex education, academic excellence, and cultural expectations. Learn about the critical factors that influence their decisions, from academic track records to extracurricular activities, and how tutors can support students during this important trans...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've spoken previously about how important International Agents are to your tutoring business.  During this episode Sarah discusses 3 BIG TIPS to help you build rapport with, and be attractive to top international agents.  Please Fo...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah is joined by Sumantha McMahon, she's built a great brand on LinkedIn and today she shares some of her secrets and why you should NOT slack on LinkedIn. Connect with Sumantha: https://www.linkedin.com/in/sumanth...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah talks about the importance of referrals. They are so important because when you meet a family you've been referred to, they already know how great you are! Get the tools to start working the international marke...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. In this episode, Sarah provides tips to kickstart building your tutoring brand.  There are so many businesses and so much noise out there, so you and your brand NEED to stand out!  Get the tools to start working the international mar...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Curious about expanding your tutoring business internationally? In this episode, we dive into the key steps for going global, from finding your niche and understanding cultural differences to navigating time zones and legal considera...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've touched specifically on the Chinese market several times during the shows so far.  That's because it's SO IMPORTANT if you want to grow into the international market.  This episode explains more about  Chinese culture and what...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Meet Ed Borton, the driving force behind ESB Education & Family. With a rich background in elite private school education and a partnership with his wife Sabina, a former Norland Nanny, they've combined their expertise and networ...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've talked on past episodes about how amazing the BSA (Board Schools Association) are.  During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director. This is an incredibly insigh...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We've talked on past episodes about how amazing the BSA (Board Schools Association) are.  During this episode, you'll hear Sarah's chat with Caroline Nixon who's the International and Membership Director. This is an incredibly insigh...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Have you considered how amazing Summer Schools can be for your business?  During this episode Sarah explains how you can work with them, or alongside them to support your clients and grow your business, and gets specific around the a...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Following on from Sarah's recent episode about Educational Agents, she's been getting questions!  This episode answers some of the most common, such as "where do I find an agent?" and "how do I choose an agent?" Here's the last episo...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Local insight and information is essential when building trust with potential clients from China.   During this episode Sarah explains how she's achieved this in her tutoring business.  Please Follow or Subscribe so you're notified a...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Your credibility relies upon the advice and information you supply to your students and their parents.  During this episode Sarah talks about the importance of keeping up to date with the practices, requirements and changes within Br...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. We learned in the last episode that group tutoring to the Chinese market can be tricky, and heard about some of the pitfalls.  During this episode you'll find out how Sarah overcame the issues, and learn about the systems she now has...

If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you. Sarah has become an expert in tutoring to the Chinese market, and supporting other tutors to do the same....this didn't happen overnight and it didn't happen by accident.  She's often asked about how she ended up with such a specific...