Turn Your Mess Into Your Message

I'm Natalie—website copywriter and brand messaging strategist. I help business owners nail down messaging that moves the hearts AND cursors of their dream clients. In this first episode, I fill you in on what this podcast is all about and preview the MESS Framework we'll work through together throughout the series. We're diving into why that messiness in your brain—the scattered exp...

Why does your website sound like everyone else's in your industry? It's probably because copy doesn't just happen by whipping up some words. Just like you wouldn't expect a brand designer to slap together random colors and call it a brand, there are steps that go into message and voice development. Maybe you DIY'd your copy, used templates, worked with a designer who &quot...

When you think of a new website, you probably think design and development. But here's the thing: copy comes before design in the vast majority of cases. The content determines the structure of your website—it's the thing the designer designs around. Copy isn't just filling in the blanks. There's voice, tone, messaging hierarchy, ideal client information, SEO, user experience,...

The brain dump questionnaire. The word vomit questionnaire. Whatever you call it, this is the first real step of turning your mess into a message. It's about getting alllll your scattered ideas, client outcomes, values, and insights out of your head and onto the page. The really cool part is when we reveal the opinions and stances lying underneath the surface that could be the star of your we...

I don't know about you, but I think most humans would agree that when you have a dedicated time and space to just talk about what you care about, what you get fired up about, what grinds your gears, your way of doing things—it can be just a really validating, enjoyable, freeing experience. This episode is about the part of your website copy process where you get to do just that: The Kickoff C...

Do you know where some of the best copy comes from? Your clients' mouths. That’s why in this episode, I’m taking you through my client interview process. One of the most impactful parts of the copywriting process is talking to your past clients to understand their struggles, desires, and hear them raving about you directly in their own words. This reveals words and phrases they use to describ...

In episode 7, we're talking about one of my FAVOURITE things: UX, or user experience. This is where the creative and strategic side of copywriting really comes together. Great website copy has three big parts: your customers' words, your voice, and UX. UX, if we boil it down, is logic-backed structure, clear website goals, design-friendly formatting, and an awareness of where the user is...

You're wondering whether or not you really need full website copy, or if you could do with just a few edits and updates. Sometimes when your website has existed for a while, your vision starts to blur when you look at it. Is it clear or is it actually kind of cringey? Does this copy make sense anymore? That's where a website audit can come in—it gives you a professional set of eyes on yo...