Trust the Crazy

Certifications are excellent for gaining more tools in your toolbox, but they are not your primary value.  I see a lot of entrepreneurs hide behind their certifications.  They talk more about their credentials than they do the benefit of someone working with them.  In order to grow your business, you need to be sure you're explaining the change and impact you have more than the credentials that go...

It's fairly safe to say that we all want to make a change, always.  Sometimes it's a small change, like ordering something other than our usual at our favorite restaurant.  Other times, it's significant, our career, our relationship with someone, our life goals.  Which comes first? Making the change or believing in the change? Resources Trust the Crazy Ask Greg Trust the Crazy Community

Today, we're going to have an illustrated musical demonstration of how your business idea, products, and services evolve like a song.  Using my own song, "I Do Believe", which I also use as bumper music for the podcast, I demonstrate the way a song evolves from an idea to the fully produced version you hear.  Much like a song, your business idea and the way you talk about it need to be rehearsed a...

We all have struggled with elements of imposter syndrome.  Regardless of where it stems from, the issue is that we're giving an unknown body of people or someone close to dictate our level of confidence.  We worry about what someone will think of us instead of believing that people out there can benefit from our experience and passion. Resources:  Trust the Crazy Framework Trust the Crazy Communit...

Looking for perfectionsim before we launch is holding us back more than it helps us.  Most growing entrepreneurs get this already, but for aspiring and launching entrepreneurs, there's a great deal of hesitation in making changes.  It's overworked, overthought and ultimately underdone.  In life, we're handed messes or create our own, but we work through them.  The same is true in entrepreneurship....

Sometimes we are too complicated in our offer and we make it harder for someone to buy from us.  There's a time and place for telling stories, but when it comes to the sales process, we need to be really clear in what we want our prospective customer to do. Resources: Trust the Crazy Framework Trust the Crazy Community

With summer upon us, it's easy to become distracted.  Whether it's vacations or the common issues of your prospects being on vacation and tuning out decisions during the summer, this is not the time to be complacent.  Let's focus on the things we can do this summer to make our business grow...or be ready to grow when your prospects are back in action. Resource: Trust the Crazy Framework Trust the...

It can be hard in entrepreneurship to overcome the all-or-nothing attitude.  We want things to be all ironed out, perfectally lined up to meet 100% of our vision, our interest, or growth.  The reality is that 50% of something is better than 100% of nothing.  Most success comes from making small deposits over time and the more and more you contribute 50% of the way vs. waiting for the 100%, you get...

When it comes to developing our services or product offers, we often overdo it by adding on too many benefits.  We feel like we need to just keep adding on the features in order for it to have value.  But, that's not often the case.  When we niche down, we create more value.  But, then the issue becomes, what to niche down to?  That's where we have to be good listeners and pay attention to the que...

When it comes to understanding what type of service or product we may want to offer, sometimes we need to look at our story.  What did we go through that if we could do it differently now, we would.  That might just be a clue as to what type of service we should consider offering to others.  When we understand that, we can begin to build our story as to why we offer what we do.  Brand is the produ...

If we don't have new problems, we're likely not growing.  The good things about problems are that once they're solved, they can serve as inspiration to others.  You may just have a solution to someone else's problem because you've gone through it before.  When we're trying to decide what to do or be in our entrepreneurial journey, it may not be a continuation of what our career was as an employee,...

It's estimated that there are 73 million Americans who will retire by 2030.   A lot of people who are looking at retirement don't necessarily want to stop work as much as they just want more indepedence with their work.  They don't want to be in the 9-5 grind anymore, but don't want to simply sit around doing odd jobs. This week, we'll talk about how to address the transition from retiree to entre...

Our ability to prioritize profitable work vs. busywork greatly depends on our ability to make profitable decisions.  Ones that are strategically aligned with our business' growth vs. busywork that leaves us feeling burnout.  This week, we tackle some strategies and culprits that attack our ability to be profitable entrepreneurs when we're wearing multiple hats. This week's Resources: Thought Leade...

Are you getting stuck in comparison mode? Theodore Roosevelt said "Comparison is the thief of joy."  When we focus too much on what's outside of us, how our competitors are doing, the way we perceive if we're ahead or behind them, it steals the joy of what we do as entrepreneurs. Today, we discuss the importance of knowing when we're in the right place for ourselves.  We'll tackle ways to not let...

What will you do to grow your business to be $1,000,000?  That's the question we're going to tackle on today's episode. Because part of the entrepreneurial journey is creating work that we love to do, something that represents who we are, it's possible to do work that is not very profitable.   We charge to little, or we are selling to the wrong market, or we just don't realistically have a way to...

Do you have an employee's mindset or an entrepreneur's mindset?  That is the question we begin unpacking in today's episode. Many people who transition from employee to entrepreneur struggle with letting go of thinking, talking and marketing themselves like an employee. In this kickoff episode of Trust the Crazy Podcast, we define some differences in the ways employees make decisions vs. the way e...