Truscott Rossman
Truscott Rossman
Truscott Rossman is driven by a relentless commitment to win for our clients. As Michigan's best-known bipartisan communications firm, we lead the charge in bridging political divides, empowering organizations to achieve their goals through expert strategies and trusted guidance. With decades of experience at the forefront of Michigan’s strategic communications landscape, there’s a reason we’ve been voted the Most Effective PR firm in Michigan since 2011: Your win is our everything. That’s why everything we do is For the Win. This feed will bring you top-notch analysis and in-depth convers
Author
Truscott Rossman
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
My 1st Gig: Lessons from a Life in Politics with Josh Paciorek 08.07.2026 38:50
Josh Paciorek has worked in the Michigan Governor's office, the White House, and Capitol Hill — and it all started with a job on a 2014 reelection campaign. In this episode, Josh traces his path from campaign staffer to Chief of Staff for Dick DeVos, sharing the lessons that shaped him along the way: why being a "sponge" early on matters more than having it all figured out, and why t...
Beyond Both Sides: America at 250, Detroit at 325 | Episode 32 01.07.2026 36:05
America turns 250 this year — and Detroit turns 325 just days later, a city that predates the country itself by 75 years. Chris and Allie open with an honest look at the American founding story: its real contradictions, and why the honest version is harder (and more useful) than either the all-heroism or all-failure telling. Chris also shares what he learned retracing America 250 history through B...
My 1st Gig: How Listening Became a Career Strategy with Ashley Diersch 24.06.2026 28:02
Ashley Diersch has spent 20+ years raising money for missions she believes in — and the skill she credits most isn't a polished pitch. It's listening. In this episode, Ashley traces her path from a movie theater in Southgate, Michigan to competitive figure skating to leading fundraising and communications at Paws with the Cause, a national nonprofit that trains custom assistance dogs for p...
My 1st Gig: From Taco Bell to City Hall with Rosalynn Bliss 17.06.2026 38:42
Before she was mayor, Rosalynn Bliss was working the counter at Taco Bell and waiting tables in Sault Ste. Marie. She'll tell you those jobs taught her more than she realized at the time. On this episode of My 1st Gig , Ryan Brown sits down with former Grand Rapids Mayor Rosalynn Bliss — now Assistant Dean and Chief External Relations Officer at Michigan State University College of Human Medicine...
Beyond Both Sides: The World Cup Is Here | Episode 31 10.06.2026 29:12
Beyond Both Sides covers Michigan politics. But the World Cup is here — and we're taking a detour. Chris Moyer and guest host Ryan Gajewski are both former soccer players, and they made a deal a long time ago: if the World Cup came back to the U.S., they'd talk about it on whatever platform they had. This is that episode. Their guest is Darrius Barnes, President of AC Grand Rapids — West Michigan'...
Beyond Both Sides: The Race Redrawn | Episode 30 04.06.2026 36:42
Mike Duggan is out — and the Michigan governor's race just got a whole lot clearer. In this week's deep dive, Chris and Allie break down why Duggan's departure was the right call, what the numbers actually showed, and what a two-person race between Jocelyn Benson and the Republican primary winner really looks like. Is this Benson's race to lose? What does she need to say — and do — between now and...
Beyond Both Sides: The Quest for Common Ground | Episode 29 21.05.2026 33:49
Michigan's leaders are heading to Mackinac Island this week for Mackinac Policy Conference with an urgent message and a big question: can urgency and relationship-building happen at the same time? Chris and Allie break down what the Detroit Regional Chamber's "house is on fire" alarm actually demands of conference attendees, why the new format is a genuine improvement, and how to...
Beyond Both Sides: A Messaging Bill With Legs | Episode 28 15.05.2026 45:43
Michigan Senator Elissa Slotkin and Ohio Senator Bernie Moreno just introduced legislation to ban Chinese connected vehicles from the American market — what Slotkin called "a driving surveillance package on wheels." The bill is bipartisan, the auto industry supports it, and Allie Walker calls it "a messaging bill with legs." But here's the question Chris Moyer and Allie dig...
Beyond Both Sides: The Delete Button Isn't a Strategy | Episode 27 11.05.2026 37:04
Mallory McMorrow deleted 6,000 tweets before launching her U.S. Senate campaign. When CNN's KFile surfaced it, she defended herself by invoking authenticity — but the deletion itself was the opposite of authentic. Chris Moyer and Allie Walker unpack the contradiction: why the scrubbing is always the story now, why the old political consultant playbook is dangerously outdated, and the more hone...
Beyond Both Sides: The Cost of Saying No | Episode 26 04.05.2026 45:45
In this episode of Beyond Both Sides , we go on the road—recording live from the grand opening of a new Sheetz in Novi—to explore a bigger question: what is the cost of saying no to development? Sheetz announced its Michigan expansion in 2022. It took years—and real resistance—to open its first locations. And that’s not unusual. From data centers to housing to retail, Michigan has developed a re...
Beyond Both Sides: The Performance of Authenticity | Episode 25 23.04.2026 44:27
In this episode of Beyond Both Sides , we explore a growing challenge in modern politics: the performance of authenticity . After Kentucky Governor Andy Beshear criticized the use of “advocacy language,” we dig into a deeper question—whether the problem is the words themselves or a broader breakdown in trust between politicians and the public. From “food insecurity” to “hunger,” does changing...
Beyond Both Sides: The Grand Rapids Model | Episode 24 17.04.2026 40:28
In this episode of Beyond Both Sides , we unpack a striking moment in Michigan’s economic conversation: a Detroit developer saying to Grand Rapids, “we want to be you.” It’s a shift in how the state thinks about growth—not as a competition between cities, but as a question of whether Michigan has enough strong places to compete at all . We break down what Grand Rapids has done differently, from...
Beyond Both Sides: Rethinking Pure Michigan | Episode 23 10.04.2026 38:11
In this episode of Beyond Both Sides , we take a closer look at Michigan’s travel and tourism industry —and ask a critical question: is it time to rethink Pure Michigan ? Tourism drives more than $25 billion in annual visitor spending and supports over 200,000 jobs statewide , but the industry is entering a more uncertain phase. As consumer confidence softens and international travel—espe...
Beyond Both Sides: The House Is on Fire | Episode 22 02.04.2026 28:18
In this episode of Beyond Both Sides , we break down a stark warning about Michigan’s economy : “the house is on fire.” The Detroit Regional Chamber’s State of the Region report argues that while headlines point to growth—new projects, stabilized population, and investment—Michigan is still falling behind peer states in job growth, income, and talent attraction. We explore what’s really driv...
Beyond Both Sides: The Suburban Shift | Episode 21 26.03.2026 31:28
In this episode of Beyond Both Sides , we break down the political shift in suburban America , focusing on Oakland County, Michigan —once a Republican stronghold and now a key battleground suburb shaping elections. As J.D. Vance and others push national narratives about cultural change, we examine what’s actually happening: a suburb that is more diverse, highly educated, and politically co...
Beyond Both Sides: From Iran to Michigan | Episode 20 19.03.2026 37:47
This week on Beyond Both Sides , a global conflict is getting closer to home. As the war with Iran enters its third week, the headlines focus on missiles, oil markets, and military strategy. But beneath the surface, the effects are already moving through Michigan’s economy — shaping everything from gas prices and auto demand to defense contracts, agriculture, and even cyberattacks on Michigan-bas...
Beyond Both Sides: Should Michigan Start Taxing Services? Matt Hall’s Tax Plan Explained | Episode 19 12.03.2026 45:35
Michigan’s tax system was built for a manufacturing economy. But today’s economy looks very different. In Episode 19 of Beyond Both Sides , Chris Moyer and Allie Walker break down one of the biggest policy debates unfolding in Lansing: Michigan House Speaker Matt Hall’s proposal to restructure the state’s tax system by reducing property-related taxes while expanding the sales tax to include more...
Beyond Both Sides: Whitmer’s Final Agenda | Episode 18 04.03.2026 33:20
Governor Gretchen Whitmer delivered the final State of the State address of her tenure — outlining unfinished priorities and framing the legacy she hopes to leave behind. This week on Beyond Both Sides , Chris and Allie break down the biggest themes from Whitmer’s speech, including Michigan’s struggling literacy rankings, the push for housing reform, medical debt protections, and the growing deba...
Beyond Both Sides: Michigan Isn’t Average — It’s Behind | Episode 17 26.02.2026 34:54
Two new polls paint two very different pictures of Michigan’s 2026 governor’s race. One shows a tight three-way contest. Another shows a candidate pulling ahead. In a volatile electorate, perception can shift fast. But the bigger disconnect may not be in the horse race — it’s in how Michigan sees itself. Voters rank the state squarely in the middle nationally on income, education, and competitiven...
Beyond Both Sides: A Bridge Too Political? | Episode 16 12.02.2026 40:12
This week on Beyond Both Sides , big ambitions collide with political reality. Michigan’s latest literacy scores show just how far the state has to go to get more students reading at grade level — even as Governor Gretchen Whitmer proposes a $625 million investment in early reading. At the same time, GOP gubernatorial candidate John James offers a sharply different approach centered on parental r...
Beyond Both Sides: The Insider Decision | Episode 15 04.02.2026 26:33
A race that usually flies under the radar is suddenly front and center in Michigan politics. This week on Beyond Both Sides , we unpack why Michigan’s Secretary of State race has become one of the most consequential contests of the 2026 cycle. Lieutenant Governor Garlin Gilchrist’s entry has dramatically raised the stakes, putting new attention on an office that oversees elections, voting access,...
Beyond Both Sides: Governing in Real Time | Episode 14 29.01.2026 34:21
Michigan’s political future is already taking shape as the 2026 election cycle begins to stir. While most voters remain tuned out, campaigns are ramping up early — testing messages around the economy, education, energy, and public trust. We also look at policy decisions landing closer to home, from proposed classroom cell phone limits to the growing tension between clean energy goals and the risin...
Beyond Both Sides: Between Hope and Hard Numbers | Episode 13 22.01.2026 45:47
Big promises are easy. Delivering on them is harder. This week, Michigan finds itself caught between rising expectations and tightening constraints. State lawmakers are facing a billion-dollar revenue shortfall just as communities are asking for more investment, not less. Detroit is exploring new ways to fund essential services, only to run into constitutional limits and political reality. And lon...
Beyond Both Sides: Who’s in the Driver’s Seat? | Episode 12 16.01.2026 41:16
Michigan takes center stage as power, politics, and industry collide. Chris Moyer and Allie Walker break down Lansing’s budget showdown, the Detroit Auto Show’s shift from spectacle to experience, and Microsoft’s controversial data center proposal. Plus, a deep dive into President Trump’s Detroit visit—and whether political theater helps or hurts Michigan’s economic story.
Beyond Both Sides: 2026 Predictions | Episode 11 08.01.2026 43:12
Chris Moyer, Allie Walker, and Ryan Gajewski share predictions on Michigan’s high-stakes 2026 elections, examining the open races for governor and U.S. Senate, the major candidates, and the policy questions that will shape the state’s future. New episodes each week from the team at Truscott Rossman.
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