Truer Business Podcast

In this episode, we're joined by Shulamit Ber Levtov, a Registered Social Worker, trauma-informed counsellor, and longtime entrepreneur who specializes in founder mental health. Drawing from decades of experience in both mental health and business, Shulamit helps entrepreneurs build the internal steadiness needed to navigate uncertainty, stress, and growth without burning themselves out. We talk a...

In this episode we talk to Tad Hargrave of Marketing for Hippies. Our big question is how he's built ease into his business model—which has existed in several incarnations, from group programs to the Marketing for Hippies Membership. But along the way, we talk about the business fundamentals you need for anything and everything to work, plus earning trust, being a good host and guest (in life and...

Welcome to Season 3 of the Truer Business Podcast! This season is all about setting yourself up for ease — no hustle, no pressure tactics, no pie-in-the-sky goals. Just gentle, sustainable growth. So far, this year has felt anything but gentle, and growth? HAH. Lauren talks about trying to find balance between business and baby. Kara shares her best AI hacks for streamlining email management. And,...

In this final episode of the 'Babyproofing Your Business" min-series Lauren joins us for her 8-week postnatal update withnew  baby, Kit, and we are also joined by Rebecca Tracey — founder and business coach at Uncage Your Business, and fellow new mama — for an honest, warm, and wildly relatable conversation about what it's really like to run a business while navigating new motherhood. This is the...

In this episode, we're joined by somatic leadership coach and founder of Kim Kimball Coaching, Kim Kimball. We dive into what it really looks like to build a business that works with your nervous system, especially during major life transitions like motherhood. Kim shares how becoming a parent led her to completely restructure her business, moving away from time-intensive models and toward more su...

Today we're talking with Lisa Avila about building a business with small children, and older children. Lisa Avila is a Business Strategist, mom of 3, and helps mission-driven women scale their nonprofits through Strategy, Marketing, and Mindset. You can find her on Linkedin (LisaMAvila), Instagram @LisatheStrategist, and on her website, www.poppygrovellc.com

In this episode, Andréa Jones talks to us about having her first baby and her first business, a digital marketing agency, and how everything had to shift with her second baby—resulting in a whole new business model. We talk about the before, during and after of first and second babies (and first and second businesses!), what support she had in place on the business and personal side, how she balan...

Lauren and Kara introduce Babyproofing Your Business, a limited series of the Truer Business Podcast. Lauren is about to give birth AT ANY MOMENT—but while she's waiting for baby to arrive, she and Kara are interviewing women who had established service-based businesses, or who were building their businesses, when they had a baby. There aren't a lot of conversations around growing a business you'r...

In the somewhat delayed (hey, we're running businesses, people!) final episode of the season, we share how in the midst of launching this podcast season, which turned out to be all about burnout, it became obvious to us both that we're a bit burnt out! We also discuss practicing discerment and finding more alignment across our businesses. Kara shares why she's re-doing her own website... again. La...

This conversation spans SEO best practices, customer research, how to use your client's words to bring in more ideal clients—and how to do all of this when your business is… unusual. We also talk about narcissism in society, capitalism and business, ethical marketing vs. mainstream marketing, and the importance of community (plus using our businesses to build community). It's a RICH episode (and w...

Steph Williams' journey to doing the work she loves can be summed up as "from Burnout to Breakthrough." In this episode, we talk about how a slow living lifestyle translates to business, building an ideal calendar around your energy and rest needs, how to break through a "freeze" response when you have too much on your to do list, tracking energy and mood, and tips for handling overwhelm. Bio: Ste...

Katie Oglesby is a Wisconsin-based garden designer and garden and healthy lifestyle coach committed to helping people develop a deeper connection to their food through the transformative experience of organic gardening. She is the founder of the Kitchen Garden Design House, a Wisconsin-based business that specializes in crafting bespoke kitchen gardens that seamlessly blend elevated aesthetics wit...

In this episode, Kara and Lauren take a deep dive into the marketing strategies they used to build their own online businesses, and also discuss the things they've seen their most successful clients do well. If you're looking to build up a client based without relying on socail media marketing, spending a ton of ads or generally feeling like you're floundering trying to do all of the things, then...

Today we're speaking with anticapitalist business strategist Maggie Gentry on how to market your business in ways that work for you (i.e. not just social media), her non-traditional approach to niching, and building a business with radical generosity. We also talk about human design, and how we're all manifesting generators and what that means in terms of building offers for our businesses, and ho...

This episode is about pivoting your business when you're experiencing a Big Life Shift. We talk with branding expert Jessie May Kezele of The Daring Fempreneur about her journey from the business persona she thought she should have, to growing into a business that feels completely true to her. We also share how, for each of us, burnout led to what we were meant to do, and revealed what we needed t...

Today we're speaking with Stephanie Wasylyk, ADHD-friendly business coach, about planning an ideal calendar, holding boundaries, and giving yourself permission to do less. Key takeaways: Identifying the things that need to come off your plate How to set up your schedule for success The recipe for healing burnout What it's all about: Get on top of your schedule, create supportive (never confining)...

In today's episode, we talk with Rebecca Tracey of The Uncaged Life about building a business around the lifestyle you want and how each of us have built sustainable businesses that prioritize freedom and flexibility.  Key takeaways: What to focus on (and what to skip) when you're first starting your online business Marketing strategies for coaches Do you really need a website to start? How Rebecc...

Welcome to the Truer Business Podcast with Kara Ferreira and Lauren Van Mullem. This season, we're looking at how online entrepreneurs built businesses around what they wanted for their lives. We're talking to people who broke out of the "follow my formula" mindset to find what worked for them—so you can find the way that works for YOU. What do you really want?  Today, we'll tell you our stories o...