True Worth Tech Talks

Unlock AI's true potential for your business in 2025! Discover how to move beyond productivity and leverage AI for growth and survival. Subscribe for weekly AI strategy insights! What's your biggest AI challenge right now? Hit the notification bell for more expert tips! 🔔 Timestamps: 0:00 - Welcome to Treeworth Tech Talks1:45 - Understanding AI's True Business Impact3:30 - How AI Tran...

This is where most SMEs fall apart. Not a strategy. Execution. In Part 3, we break down the operational layer that actually drives revenue, retention, and long-term value. You’ll learn: Why sales and marketing misalignment kills growth How to professionalise your business without killing agility What a high-performing culture actually looks like How to reduce hidden risks that stall scale Timestam...

Most business owners think they can sell when they want. They can’t. In Part 2, we break down what actually makes a business sellable and why so many founders leave money on the table or fail to exit entirely. You’ll learn: How buyers really evaluate your business The red flags that kill deals Why predictability drives valuation How to build headroom and reduce risk Timestamps: [00:00] What buyers...

Most SMEs don’t fail because of the market. They fail because the founder becomes the bottleneck. In Part 1 of this 3-part series, we break down the reality of scaling beyond founder-led chaos and what corporate leaders understand that SME founders often don’t. You’ll learn: Why the “new normal” is constant uncertainty The biggest structural gap between corporates and SMEs How culture, accountabil...

Master People Change in the AI Era: Unlock Transformation Success! Discover how to navigate the human side of technological shifts and ensure your projects thrive. With Andrea, we dive deep into leadership, AI's impact, and building resilient teams. 0:00 - Welcome to True Worth Tech Talks 0:02:01 - Andrea's 20 Years in Transformation 0:07:04 - Why People Change is Key 0:10:45 - Leadership&...

Are you ready to hear how a sales manager became a customer experience champion? Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he: Identified and fixed friction points in the customer service process. Championed a customer-led approach that drove growth. Created a culture of empathy that improved the bottom line. Built customer foru...

Discover how businesses can thrive by implementing generative AI effectively! In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining...

Discover how to enhance customer experiences by merging retail's physical and digital worlds! This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful...

Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences. This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers w...

Discover the secrets behind how luxury brands connect with the new Gen Z consumer. This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with lux...

Discover how to navigate the challenges of entering a new market and leveraging unique solutions for business growth. This podcast presents the journey of Stratesys as it expands into the UK market, focusing on its innovative strategies and business model adaptations. Learn about the importance of cultural understanding in global business, how to build lasting relationships with clients, and the r...

Discover how businesses can thrive by adopting a more human-centric approach. Explore the importance of prioritising relationships with employees and their impact on successful customer relationships. This engaging content focuses on understanding human-centric business models, the role of empathy in employee and customer interactions, and the strategies that can bring a more personal touch to bus...

In this episode, we sit down with John Welsh, a seasoned tech consultant and former CIO/CTO. John's journey in the tech industry began in 2003/4 at HFS Loans, where he started as a tech graduate and swiftly transitioned into Software Development. Over the past five years, John has focused on consultancy, successfully delivering tech projects across Automotive, Manufacturing, and Finance sectors. W...

In this True Worth Tech Talks Sam talks to John Ridd, a tech entrepreneur and advisor to the Insurtech market.  John brings 20-plus years of experience in technology start-ups, having founded Eviid in 2012 their patented technology changed how video was used in insurance claims, helping insurance companies to reduce claims times and combat fraud. In this episode, we cover the following: AI in the...

Mark is one of those rare technical people who can operate as a techy across the business, IT operations, Software, and Cyber Security. He's outspoken and at times controversial, but he knows IT and has a no-nonsense approach to IT and Business challenges. He is not afraid to speak his mind when it is for the good of the business and in particular when it comes to cyber risk. If you require someon...

Martin is a highly experienced data science, customer insight, and marketing analytics leader, with a proven track of delivering business results by building and leading customer analysis, data science, research & insight teams and from setting the strategic direction for and leading delivery of large scale IT/data projects as a key part of multi-million-pound development and transformation pr...

In this special extended edition of True Worth Tech Talks, Christian Marcus from Copenhagen, Denmark helps companies understand what their why is. With over 20 years of experience, helping small and medium-sized businesses address all aspects of their operations and processes so they can jump to hyperspace. Worked for Tesla before anyone know who Elon Musk was in Denmark, he has also spent time in...

Sarah has over ten years of experience delivering digital products, projects, and changes across finance, shared services, retail and supply chain. She's worked for well know retailers like Morrisons, The Co-op, and Walmart. More recently, made a foray into consulting. In this episode we will discuss the following; How to win trust with internal stakeholders Why is emotional intelligence so import...

Jonathan Romero has spent over 10 years working in advertising data analytics, most of that time in retail, working client-side for Jet2 and Matalan before spending time agency side for media buying specialist the7stars. Jonathan is now the Global Head of Analytics for the hairstyling brand GHD. In this episode, Jonathan and I will cover a number of interesting and insightful topics. Such as; What...

Bjorn Ovar Johansson, a Manchester-based,  Swedish born Interim CIO, and a specialist in turning around Digital Transformation Projects He is a ‘FIXER’ and specialises in acute problem-solving / crisis management. Mostly he helps PE-backed, entrepreneurial, companies to turn around failing digital transformation projects. Since 2003, Bjorn has successfully delivered 5 major, global, digital busine...

Adam Marsh is a specialist data contractor and founder of a start-up Data Specialist business called Bee Intelligent. Adam started his career as a Graduate BI Consultant in 2013 working for a Data Startup for 6 years. He then moved into many industries helping businesses to improve their reporting including retail, not-for-profit, and sport. Adam then moved into the utility sector before taking th...

Dave Parsons is a Microsoft Data & BI expert who has worked in Data for 20 years. The former head of data engineering for NHS professionals, he has also worked across various industries, helping organisations develop and deliver their data strategy. Dave heads up AIMM Data Analytics and works with CTOs and data teams to deliver greenfield BI projects, on-premise to cloud migrations, and Digita...

Craig Taylor knows that running a digital agency is tough. he did it for ten years and it almost broke him!  That said, he still loves digital and, with 23+ years of experience, Craig joined us to share some of the (perceived) wisdom from that time. It’s especially relevant now, as agency owners embrace the demands of post-pandemic life; remote and hybrid working, and the increased costs and deman...

We needed a trailer for the podcast series, so my son and I quickly recorded this. Hope it sets the scene.