True to Form

Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.

Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based busi...

A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice .

Internationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet...

CEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.

Industry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.  

Bryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitability in 2021.

Host Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in your practice to be more efficient, more productive, and most importantly, more profitable.

Returning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all levels within the elective medical community.

Robert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the end of the day, "just do right," & treat patients the way they want to be treated.

Industry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practice & the medical spa industry at large

Kelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrative medicine. Also hear the ins and outs of building a booming business, including why your team is everything & the importance of baking an attitude of resilience into your practice culture.

Rhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up providers, the importance of growing organically & why you should always fit your practice to your patients, not the other way around.

CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.

Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.

Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.

Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.

Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.

Dr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.

True to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.