True North Sports Radio

Sports radio simply works and works hard for those that are passionate about sports. It’s not just the “big” games, it’s every game. It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast. Let’s talk about that passion for a moment. Sports is the ultimate in escapism. Think about it. There really is not much else that can take a person away from all the negativity in the world, other than tuning in to a game for two to three hours. Sports connects in a highly emotionally charged way with a community of individuals that share the passion. Can you think of another time when grown men jump to squeeze each other (perfect strangers, mind you) in a moment of pure joy? The truth is, heroic triumphs aren’t part of our everyday lives, but sports allow us to capture that feeling of glory. What you may not know is that audio listeners are more passionate about sports than those who watch sp