True Conversations

In this episode of the True Conversations Podcast, Tom Happé sits down with sales leader and social selling pioneer Ian Moyse to unpack what modern B2B sales really looks like in today’s AI-driven world. With decades of experience scaling startups, leading sales teams, and driving growth across the tech industry, Ian shares practical insights on everything from pipeline generation and qualificatio...

In this episode, Tom Happé interviews James Donaldson, co-founder of Stacky, to explore a major sales team blunder: relying on tools rather than mastering the basics. They delve into why more technology doesn’t guarantee better results, the silent killers of pipeline stemming from poor CRM setup and inadequate follow-up, and the unique practices of high-performing SDR teams. James shares practical...

In this episode of True Conversations, technology sales veteran Steve Branney joins Tom Happé. With over 35 years of experience across major enterprises and startups, Steve offers valuable insights into the evolution of business development. They delve into how business development has transformed from cold calling and directories to AI, LinkedIn intelligence and digital prospecting. Steve shares...

In this episode of True Conversations, Tom Happé sits down with Kirsty Dawe, CMO at Lead Forensics, to discuss the evolution of modern B2B marketing and the importance of focusing on revenue rather than vanity metrics. Drawing from her extensive experience in agency and client-side marketing, Kirsty provides valuable insights. She explains how marketers can better align with sales, develop a robus...

In this episode, Tom sits down with Simon MacMahon, CMO at Bollé Products & Signet, to explore how modern CMOs fuel business growth and scale marketing within B2B companies. Simon recounts his journey from graphic designer to Chief Marketing Officer, illustrating how marketing becomes the growth engine for successful businesses. They delve into key topics such as: - Scaling marketing beyond sa...

In this episode, we meet a seasoned Channel Sales Director who offers an unfiltered look at the true requirements for success in channel sales. He shares his journey from entering a company without a CV and securing his first role to leading strategic partnerships across the UK and Ireland. This conversation delves into the importance of relationships, authenticity and long-term trust in sales. We...

In this episode, Tom Happé interviews digital consultant, AI trainer and keynote speaker Andrew Miles Davis to explore how artificial intelligence is transforming the sales and marketing industries. Andrew shares his unique journey through the evolution of the internet from moderating chat rooms for Pop Idol and Liverpool FC to helping launch MySpace in the UK and now training businesses worldwide...