Tru Talks Business

Most business owners think they know their buyer. But knowing their age, job title, or niche isn’t enough to sell premium offers. In this episode, I break down the three psychological layers you must understand if you want to attract and convert $5K–$10K clients: • The emotional weight of their current problem • The emotional impact of the transformation they actually want • The hidden fear that k...

We've been trained our entire lives to avoid mistakes. Get the right answer. Don't mess up. Perfection equals success. But in business, that mindset will hold you back. Every failure is data. Every mistake sharpens your instincts. The faster you fail, the faster you optimize, adapt, and get ahead of competitors who are still playing it safe. This episode is about unlearning everything scho...

In this episode, we dive into what it really looks like to trust God while starting something new before the clarity, confidence, or perfect timing is there. We talk about how faith played a foundational role in Felicite's season of starting The Good Good Podcast , the courage it takes to show up online and share your story, and why obedience often comes before confidence. We also explore the...

In this episode, I'm breaking down the major shifts I see coming in 2026 for coaches, mentors, and consultants selling high-ticket offers. I talk about why personal branding is non-negotiable now, how storytelling has become your most powerful tool, and why sales calls are evolving (hint: they're not going away, but they're changing). I also dive into why live experiences matter more t...

Before you invest in another mentor in 2026, this episode is a must-listen. If you’ve ever thought “this should have worked by now” or found yourself questioning whether you were the problem after yet another coaching investment, this conversation will shift how you make decisions moving forward. In this episode, I break down what actually matters before hiring your next mentor beyond branding, pr...

Sales calls are evolving and if your conversions feel slow or inconsistent, this episode will shift how you lead every conversation. I’m breaking down the five core adjustments that helped me go from a 20% close rate to 50%+ on my high-ticket sales calls, and the same adjustments my clients are using to get more YESes with confidence, clarity, and leadership. This is part one. Part two (objection...

In this episode of True Talks Business, Trudy Danso-Osei interviews Jillene Allan Spiliard, founder of Storypeak, who specializes in helping entrepreneurs and professionals harness the power of storytelling and public speaking. Jillene shares her personal journey from being terrified of public speaking to becoming a confident speaker and coach. The conversation explores the importance of authentic...

In this episode, Trudy sits down with powerhouse entrepreneur and leadership strategist Kimberly Ofori, founder of The Bold Way to talk about what it really means to lead boldly when the world doesn’t understand your vision. From starting her career in banking and finance to scaling global tech companies and eventually building her own consultancy, Kimberly’s story is a masterclass in self-leaders...

Email marketing is about to become essential for coaches in 2026 and in this episode, I’m sharing why. We’re in a trust recession. Buyers want to feel connected before they invest, and email is one of the few spaces where you can nurture without chasing algorithms. If you’ve been waiting to start, don’t. It’s simpler than you think and the sooner you start, the better your results will compound. I...

In this episode, I’m sharing the real, unfiltered truths behind my first group launch: → what went right,→ what I’d never repeat, and→ the biggest lessons that changed the way I now build and sell my offers. Whether you’re planning your first group program or trying to make your next one better, this episode will help you launch smarter, lead stronger, and skip the mistakes that most coaches only...

In this episode, I’m joined by Aïsha, a high-ticket sales coach who’s redefining what it means to sell premium offers with confidence and integrity. After starting her career in product management, she quickly realized she wanted more than the 9-to-5 grind. That realization led her to discover her true zone of genius—sales—and now she helps women around the world master the art of identity-led sel...

Before Felicity joined me inside The Selfmade CEO, signing high-paying clients felt like guesswork. No calls. Barely any conversations were happening in the DMs. Honestly… she felt stuck. Fast forward a few months and she’s celebrating her very first $10K month 🔥 In this episode, we dive into what shifted for her, how she turned things around so quickly, and the exact moves that helped her go fro...

If you’ve been showing up online but struggling to sign high-ticket clients, this episode is for you. I’m breaking down the 3 types of content you must be posting if you want to consistently attract premium clients into your world. Forget random posting or guessing what works. These 3 content types are the foundation of building authority, creating trust, and drawing in clients who are ready to in...

Everyone’s saying “you don’t need a niche anymore.” But here’s the truth 2025 is noisier than ever. The coaches who stand out are the ones positioned as the master of something specific. In this episode, I share why narrowing in is still your biggest advantage if you want to: Attract sophisticated, premium buyers Build authority faster Sign consistent 4–5 figure clients ✨ Want to know how to attr...

Lead generation doesn’t have to be the thing that keeps you stuck in your coaching or service-based business. In this bonus episode, I’m pulling back the curtain on my Leads Made Simple workshop and why I created it for ambitious coaches like you. If you’ve ever felt like getting consistent, high-quality leads requires posting 24/7, discounting your rates, or juggling a hundred strategies at once...

In this episode, I sit down with DM sales consultant and appointment setter, as well as founder of DM School, Jena Martis , to unpack the  real  do’s and don’ts of selling high-ticket offers through simple online conversations. Jena shares her personal journey of building her business, the biggest mistakes people make when trying to pitch, and her proven tips to turn casual chats into booked calls...

High-paying clients in 2025 are different. They’re more discerning, more educated, and less likely to fall for the “cookie-cutter” sales strategies floating around the online space. In this episode, I’m pulling back the curtain on exactly what premium buyers are looking for before they decide to invest in a $5k–$10k coaching program and how you can position yourself as the obvious choice without l...

You’ve been told that if it doesn’t feel aligned, it’s not for you. That business should be effortless. That hustle is toxic. But here’s the truth: building a business that gives you freedom later often requires more intention, effort, and yes discipline now . In this episode, I’m unpacking the unrealistic expectations sold to women in the online space. We’ll talk about how this "no-hustle&qu...

In this episode of True Talks Business, we dive into the art of pricing your signature offer. Discover how to set the right price, increase it strategically, and understand the cues your audience needs to see to trust their investment. Plus, learn about the importance of testimonials and how to leverage them effectively. ✨ Ready to shift back into momentum? Download my free checklist with 30 dail...

Just because business feels heavy doesn’t mean you’re failing. In this episode, I get real about what it looks like to move through a tough season and why the way you navigate it matters more than the season itself. I also share 4 practical ways to protect your energy when things feel heavy, so you can stay grounded, focused, and in your power even when it’s hard. ✨ Ready to shift back into momen...

Are you noticing that what used to work to sign high-ticket clients isn’t quite cutting it anymore? You’re not alone and no, your strategy isn’t broken… but slightly outdated. In this episode, I’m diving into: Why the old way of selling high-ticket offers isn’t converting like it used to The real reason your “proven” launch or content strategy is falling flat How buyer behavior has shifted — and w...

In this episode, I’m pulling back the curtain on a pivotal moment in my business when the offer that once lit me up… just didn’t anymore. I’m sharing what that shift felt like, how I knew it was time to let go, and what happened when I finally owned my next-level vision. If you’ve been feeling off, disconnected from your own program, or wondering if it’s you or the offer, you need this honest conv...

In this episode, I’m sharing the behind-the-scenes of how my client Kerri-Ann hit a $10K day and brought in $27K in one month with her coaching business, without a big audience or complicated funnels. You'll hear the exact shifts she made, how she attracted high-paying clients, and the mindset moves that helped her go from inconsistent sales to record-breaking revenue Are you ready to sign 4-f...

If you’re still thinking DMs are too pushy or sleazy, think again. In this episode, I’m breaking down exactly why the DMs are the most powerful place to sign high-ticket clients in 2025 and how you can start using them strategically to hit consistent $10K months (without a big audience, ads, or complicated funnels). I’ll walk you through the mindset shift, the mistakes to avoid, and my go-to appro...

🎙️ Money Objections Are Mirrors — What Are They Reflecting Back to You? In this episode, I’m getting real about something that throws so many coaches off their game: money objections. The truth? When a prospect says “I can’t afford it,” it’s rarely just about the money. It’s a reflection of their beliefs and yours. And if you haven’t done the identity work to feel safe hearing “no,” navigating obj...