TRIP | The Research Inclusion Project

We're back!! ---------------------------------------------------------------------- "Accessibility gets baked in from the start, not as an afterthought. It's just part of the thought process in designing good research." Steve Levine and Kari Bassett-Levine, co-leads of the Accessible Insights Consortium, join TRIP to discuss the evolution of inclusive research and why accessibili...

“Inclusivity isn’t charity—it’s intelligence" For our season 6 finale, TRIP passes over the mic to returning guest Nikki Yeboah , Assistant Professor at the University of Washington. She’s joined by her colleague, Dr. Jasmine Mahmoud , Assistant Professor of Theatre history and Performance Studies at the University of Washington, whose work explores the intersection of theater, culture, and social...

"Everyone's got some level of effort to be inclusive, to have accessibility built in." Shamsu Bhaidani, Founder at Bello has a history of working side-by-side with the market research industry. His latest venture, Bello ( https://letsbello.com ) offers simplified solutions for qualitative research. Shamsu and his team started with the goal to make sure they could include everyone in...

"Inclusivity in learning is not just about differences, but preferences." -------- -------- -------- -------- In this episode, Michele Ronsen explores how inclusion and representation in research can be deepened by recognizing diverse learning styles, addressing invisible challenges, and bringing cultural expertise into projects. She shares her personal journey that led her to broaden ac...

Check the assumptions you have about target audiences - especially with Black consumers. Don't assume the data you have is enough, look into the nuances to guide your business decisions. Dawn's team at Mahogany Minds helps brand teams not only ask questions, but to learn more but know the optimal questions to ask to get beyond initial perceptions.  On this episode Dawn talks about brands t...

"When we improve products for accessibility we improve the experience for everyone."  Annabel Weiner, UX Manager, Accessibility at Ally inspires organisations to proactively ensure people with disabilities are included in usability work across the board, especially shifting it to the earlier side of research efforts. Including these voices early – especially in the prototyping and discov...

"You don't have to do 0 to 100 things in your first study you try, but little things can make a difference." In this episode of  TRIP, Rajasi Desai shares her journey and practical strategies for fostering inclusivity in user research. She emphasizes the impact of small, intentional steps—such as using multilingual and offline surveys, adapting scheduling for global participants, and making space...

Join Kristin Spraggins and Katrina Noelle as they give you a sneak peak of what's to come for The Research Inclusion Project. Season 6 premieres on June 6th! To learn more about The Research Inclusion Project visit: https://www.theresearchinclusionproject.com TRIP is a self-funded project dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and id...

On this episode we speak with Merve Basdogan, Assistant Professor of Instructional Technology at Texas Tech University about how technology can bridge the gaps in learning and teaching practices. The UDL framework she uses focuses on 3 key principles: engagement, representation, and expression. Merve is working towards personalized instructions to bridge the digital divide for older adult learners...

As a founding member of the Accessibility Insights Consortium (AIC), Claire brought her expertise and shared with TRIP how accessibility participatory design can spark excitement from the top down and vice versa within an organization. Her first-hand perspective of celebrating incremental changes and pushing for better accessible processes gives listeners something to reflect on within the industr...

Jennifer walks the TRIP co-hosts through project design choices her team has made to 'design with people, not for people' that have resulted in actionable insights and successful product and line launches. Hear how REI uses their 'focus ed  groups' methodology to make participants with similar contexts comfortable in research - and how they use these sessions to in turn making cust...

Dana Keilman from  Morning Light Strategy  shines on the opportunity for inclusive insights on aging. Aging is a commonality that, at its core, is a human need not impacted or influenced by politics, news, or pop culture. Over the decades, society has focused on the youth for new product development and marketing, but now it’s time to question that focus. Older adults, as well as caregivers, provi...

Lisa and Lindsay joined forces recently on a research-on-research study with participants with a range of disabilities. They discovered many small, simple tweaks and changes that researchers can use to make research more accessible to those with disabilities.  In the episode they emphasize the value of including people with those needs in the research design, the importance of language and being s...

Recorded from the IIEX North America Conference in Austin, TRIP brings on Alka Baijal. The Buzzback survey has identified 24% of the difference in ability, and many do not report this information. Alka leads the charge at Nissan in building foresight, which requires a deep understanding of the nuances of unique types of customers, including those who need accommodation or a disability to meet thei...

This is a Live Recording with guest Stacy Penna of Lumivero recorded at TQR (The Qualitative Report). Stacy is Lumivero's Growth Marketing Director and host of Between the Data, a NVivo Podcast Series . She shares her thoughts on the importance of inclusive insights with TRIP on the TQR stage, with time built for audience Q&A.  ------------------------------------- As the Growth Marketing...

Think about it in 3 steps, based on your level of control and influence: 1 - Start by reflecting on yourself: take a personal Inventory of yourself and your practices, and personal education.  2 - Then reflect on your work/your team: take a second inventory, this time of your work- what biases are built in there, what do you have the power to control. 3 - Finally reflect on your environment/indust...

In episode 5 of season 4, we meet Ricardo and Hung, the founders of BIEN, a motion design company driven by diversity and inclusion and a pioneer in their industry. Their personal experiences and cultural backgrounds led them to create BIEN in 2017 with the mission of making inclusion the foundation of their business. The motion design industry has historically has lacked representation of diverse...

In our conversation with Anouar, we discussed that behavior-based methodologies bring authenticity to work versus analyzing claims on wants and needs. Anouar shares his academic background and brings a new perspective to inclusivity, sharing how authentic behavior is not tied to personal identity. And we can forecast the future by looking at habits and wagering on different scenarios. As we contin...

Today's episode discusses the evergreen benefits of working with diverse-owned suppliers including driving increased brand consistency, benefiting the communities the supplier operates within and represents, and improving work quality through different perspectives and approaches to problem solving, and how those benefits increase when using a supplier who authentically represents a specific t...

In this episode, we discuss the importance of including a ‘cultural broker’ on your team; someone fluent in the culture - not just the language - who can weigh in on planning and materials to ensure they will resonate with your target audience(s).  We also talk through how to prioritize translations and transcriptions, when AI can help, and when a human is needed to include cultural subtleties and...

In the episode, we discuss the pursuit of constant curiosity of humans and how language, articulation, and staying mindful of how to remain inclusive. From recognizing unconscious bias from the screening to pulling back the layers of training our ears to new environments, we uncover how to bring our authentic voice to the conversation. She challenges TRIP listeners to reflect on "am I making an ef...

Today's conversation with Kisha stresses that getting innovative and inclusive is not only necessary, it's an opportunity. She encourages TRIP listeners to "be more bold and brave and do things differently...dig deeper, challenge and push" because our systems have been built on bias. She challenges insights professionals to peel the layers back and dig deeper on everything, even...

Before products are developed, we have to take action by using research inclusion to reduce barriers to access and ensure people see themselves within the product. There is an opportunity to use inclusion as a delighting force within products. "When I research, I look at the relationship we have with the customer or user of our product. A way to invite people into a product is by establishing...

Don't Just Talk About It, Be About It! - How to move beyond our norms to shape a more inclusive market research industry.  The podcast will focus on fostering positive work environments for diverse talent and results and reactions teams should expect from doing so. ------------------------------------------------------------------------------------------------------------------- Sequoyah, a d...

As Manager of Consumer Insights, Jana works at Savage X Fenty, a revolutionary brand in the lingerie space. At Savage X, Jana has helped build the market research department from the ground up and for the past 3 years has focused on delivering impactful insights to stakeholders globally. She is passionate about not only doing the right work, but also shaping the work to meet the company’s core val...