Treyd Secrets: Supply, Sales and Scaling

Most founders think supply chain is a cost center. Anthony Meller thinks it's one of the biggest untapped growth levers in the business. As founder of OnFlair and a fractional COO, Anthony has spent years working inside growing product brands, helping businesses approaching £30 million in revenue simplify operations, improve cash flow, and uncover hidden profit in their supply chains. In this epis...

Maxine Laceby started making collagen in her kitchen before collagen was even a category. No business plan, no external capital, no blueprint. Just a product that worked — and a conviction that the customer deserved better. Nine years later, Absolute Collagen is a £30M subscription business with 80% of revenue coming from repeat customers, a globally peer-reviewed clinical trial, and one of the mo...

Most D2C founders who run out of cash think they have a capital problem. Fractional CFO Dan Major has opened enough books to know that's rarely true. After close to 20 years in clothing and retail finance, he sees the same financial autopsy over and over: a brand growing fast, looking healthy on the top line — quietly bleeding cash in ways the founders can't see. The cash is usually there. It's ju...

What does it actually take to build a €40M+ beauty business from scratch — with no investors, no co-founder, and no outside capital? In this episode, host Peter Beckman sits down with Aimee Connolly, founder and CEO of Sculpted by Aimee — the Irish beauty brand she launched in 2016 at 23, straight out of college, with her life savings. 10 years later, Sculpted has 160+ products, 100 people, and no...

Growing a sticky multi-channel brand has a lot to do with the product, and with knowing when to say no. In this episode, host Peter Beckman sits down with Helen Snook and Chris Read – co-founders, married couple, and 2/5s of the team behind INDI Supplements – to unpack how they've scaled the brand across DTC, Amazon and retail without losing focus or margin. Get their take on why a tight product r...

In this episode of Treyd Secrets, we meet Rima Suppan and Morgan Mixon, who turned a “sad beige” essential into a fast-scaling subscription brand. Peachies is the new-generation premium nappy brand redefining what’s possible in one of the most commoditised, unglamorous categories out there. But behind the 10× hyper-growth is something deeper: discipline, design, data, and supply-chain sophisticati...

Growing like a tech company has some to do with the tech, and a lot to do with the culture. In this episode, host Peter Beckman and guest Dave Morrissey (ex TikTok, ex Meta – now author of Grow Like Tech), discuss mindset, culture and the why of brands. Drawing from +15 years experience in tech and e-commerce/retail – ranging from startups to big tech – Dave found himself with a lot of knowledge o...

What is really a good contribution margin? And how should e-com businesses improve their forecasting this quarter? What are the four most important metrics to track for e-com businesses? All of this and more in this episode, where Peter Beckman sits down with Thomas Gleeson, co-founder of Storehero. Thomas shares his unique journey from running Facebook ads for his mom’s webshop in rural Ireland,...

Scaling a food brand in FMCG is notoriously tough—breaking into major grocery chains from day one? Nearly impossible. But that’s exactly what Daniel Warence, CEO of Mino Market, did. In this episode of Treyd Secrets, Daniel shares how Mino bypassed the traditional slow-burn retail journey and went straight to national distribution. He breaks down the high-stakes strategy behind securing retail par...

Expanding globally is one of the biggest challenges—and opportunities—for ambitious founders. In this episode of Treyd Secrets, CEO & Co-founder of Treyd, Peter Beckman sits down with Magnus Grimeland, CEO and Founder of Antler, a global early-stage VC that has backed 1,300+ startups worldwide. Magnus, who previously co-founded Zalora, Southeast Asia’s leading fashion eCommerce platform, share...

For businesses, being “investment-ready” can unlock the next stage of growth. In this episode of Treyd Secrets, we talk to Aida Jammal, a top product brand investor at eEquity, known for backing successful brands like iDeal of Sweden, NA-KD, and CHIMI. Aida shares key insights on what it takes to build and grow a business that attracts investors in today’s evolving retail landscape. Listen in on t...

Effective inventory management can make or break a business”, says Axel Bukowski, CEO of co-founder of Madden Analytics. So let’s explore the intricate world of inventory planning in this episode of Treyd Secrets, packed with actionable insights. Discover how Madden Analytics is helping brands like Djerf Avenue, Chimi, and Asket make smarter, data-driven inventory decisions that drive growth and p...

Join us on this episode of Teyd Secrets as we delve into the art of modern fashion brand building with Sebastian Brännen, Brand Creative Director at Chimi. Discover how Sebastian transformed Chimi from a sunglasses startup to a multifaceted fashion brand. Learn about the principles of "dopamine culture," the importance of unexpectedness in brand strategy, and the secrets behind their successful co...

The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding...

Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantl...

The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in e-commerce. Stuart shares some juicy benchmarks for the most important financial KPI:s for e-commerce and explains the importance of deeply understanding unit economics and setting up a robust financial framework. From the significance of product market...

In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a bohemian-style apparel brand. Alicia shares her journey to success from losing everything and almost being a million dollars in debt to becoming one of the top-selling brands on Etsy. Alicia attributes her achievement to her relentless hard work and t...

In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturi...

This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring  well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second hal...

In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity brand BLK DNM (yes, Kim and Kanye wore BLK DNM leather jackets at their wedding). Discover BLK DNM's commitment to ethical consumer behavior through blockchain technology and the impact on supply chain and supplier relationships. The conversation covers...

In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since gaining global attention in 2019 for its pasta based straws, challenging the notoriously unsustainable drinking straws category, Stroodles product range has grown to include edible cutlery, crockery, and even toys. Stroodles can be found in the UK's mos...

In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland. They discuss the challenges and complexities that inventory-based SMEs face, particularly in managing their finances.  The importance of focusing on profitability rather than chasing sales Understanding your financials How to develop an inventory...